Reports

Decoupling Global Digital Marketing Services

Please login or register to download the report

1 May, 2017

Decoupling Global Digital Marketing Services

Lionbridge

Digital is changing the game. To win, companies need to change their approach to global marketing operations.

In an expanding global economy, marketers need to reach more customers in more markets more quickly and with greater precision— all while operating within tight budget constraints.

The practice of digital decoupling—separating the creative elements of marketing from their production and distribution is rapidly becoming a go-to marketing strategy for global brands.

As global marketing complexity increases, digital decoupling will become an important tactic for streamlining marketing operations and reaching more customers with higher quality content more quickly and cost effectively. This allows them to redirect financial resources to expanding their reach well beyond what traditional approaches can deliver, capitalising on innovative technologies and expanding multichannel marketing opportunities.

Download this eBook to learn more about digital decoupling and how this approach can help reduce your marketing spend, increase productivity and turnaround times.

 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
The Definitive Guide To Marketing Automation

The Definitive Guide To Marketing Automation

Marketo
Marketo
Read more
Customer Data Platforms and Multi-Channel Decision Management

Customer Data Platforms and Multi-Channel Decision Management

BlueVenn
BlueVenn
Read more
On Demand Webinar: Realising Your Potential - Think CXM not CMS

On Demand Webinar: Realising Your Potential - Think CXM not CMS

Sitecore
Sitecore
Read more
Businesses Must Design for Better Digital Experiences

Businesses Must Design for Better Digital Experiences

OpenText
OpenText
Read more
Businesses Must Design for Better Digital Experiences

Businesses Must Design for Better Digital Experiences

OpenText
OpenText
Read more

Latest reports

See all
2018 Widen Connectivity Report

2018 Widen Connectivity Report

Widen
Widen
Read more
4 Major Marketing Trends to Follow in 2018

4 Major Marketing Trends to Follow in 2018

Widen
Widen
Read more
Start Producing Better Work Together

Start Producing Better Work Together

Widen
Widen
Read more
The Most Effective Surveys for Your Customer Journeys'

The Most Effective Surveys for Your Customer Journeys'

Medallia
Medallia
Read more
Improving Customer Experience in Mobile Apps

Improving Customer Experience in Mobile Apps

Medallia
Medallia
Read more