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Decoupling Global Digital Marketing Services

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1 May, 2017

Decoupling Global Digital Marketing Services

Lionbridge

Digital is changing the game. To win, companies need to change their approach to global marketing operations.

In an expanding global economy, marketers need to reach more customers in more markets more quickly and with greater precision— all while operating within tight budget constraints.

The practice of digital decoupling—separating the creative elements of marketing from their production and distribution is rapidly becoming a go-to marketing strategy for global brands.

As global marketing complexity increases, digital decoupling will become an important tactic for streamlining marketing operations and reaching more customers with higher quality content more quickly and cost effectively. This allows them to redirect financial resources to expanding their reach well beyond what traditional approaches can deliver, capitalising on innovative technologies and expanding multichannel marketing opportunities.

Download this eBook to learn more about digital decoupling and how this approach can help reduce your marketing spend, increase productivity and turnaround times.

 

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