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You Don’t Know Jack (or Jill): The State of Online Personalization
The sad truth is, retailers struggle to make their sites truly personal.
The search box doesn’t know you. The site navigation doesn’t know you. Even the recommendations don’t really know what YOU like and what you don’t. But those sites are living in the past. Personalization, true personalization, is the path forward. This ebook will:
- Provide examples from retail and beyond that show how consumers' attitudes about personalization are changing.
- Describe the technology that is powering those consumer’s best experiences.
Show the way forward in a world that has left separate and distinct retailing channels behind.