Reports

Email Comes Of Age

Please login or register to download the report

5 April, 2017

Email Comes Of Age

Adobe

At 12:33 EDT on 3 May 1978, Gary Thuerk sent an e-mail that later earned him the title “Father of Spam” (although understandably, he prefers to be called the “Father of E-marketing”). Thuerk, then a marketing manager for computer company Digital Equipment Corporation, sent a mass e-mail inviting recipients to one of two West Coast product demos for a new line of computers. By today’s standards, the send was hardly a mass mailing — just 397 accounts on ARPAnet, the U.S.

Today, 38 years after Thuerk’s first campaign, e-mail dominates marketing channels. It boasts the broadest reach, the lowest cost, the easiest measurability, and the highest conversion rates and ROI. Some 91 percent of marketing executives call e-mail the single most effective channel for driving revenue.

Email has grown up since then and if you're not already running a mature e-mail marketing programme, you can find out how to in this report. So if your e-mails can still be described as batch-and-blast instead of target-and-tantalise, you need to pivot.

  • Rule #1: It takes a village to launch a campaign.
  • Rule #2: Integrate cross-channel data for the best customer conversation.
  • Rule #3: It’s not about you — it’s about your customers.

Give your customers the personal, relevant, realtime information they crave, and you increase their satisfaction and your revenues.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
What Is Digital Marketing (and Why Should You Care)?

What Is Digital Marketing (and Why Should You Care)?

Act-On
Act-On
Read more
What Is Email Marketing (and Why Should You Care)?

What Is Email Marketing (and Why Should You Care)?

Act-On
Act-On
Read more
The Ultimate eCommerce Marketing Calendar

The Ultimate eCommerce Marketing Calendar

Fresh Relevance
Fresh Relevance
Read more
10 ways to generate customer-led content

10 ways to generate customer-led content

dotmailer
Dotdigital
Read more
B2B ecommerce: email is your digital key

B2B ecommerce: email is your digital key

dotmailer
Dotdigital
Read more

Latest reports

See all
E-Commerce Evaluator's Guide

E-Commerce Evaluator's Guide

Episerver
Episerver
Read more
Marketing in a Post-Covid World

Marketing in a Post-Covid World

Mention Me
Mention Me
Read more
The #1 Secret Smashing Your Email Marketing KPIs

The #1 Secret Smashing Your Email Marketing KPIs

Cheetah Digital
Cheetah Digital
Read more
Driving Growth by Turning Acquisition to Advocacy

Driving Growth by Turning Acquisition to Advocacy

Cheetah Digital
Cheetah Digital
Read more
Common Pains of e-commerce Website Migration - and how to avoid them

Common Pains of e-commerce Website Migration - and how to avoid them

Virto Commerce
Virto Commerce
Read more