Reports

Email Comes Of Age

Please login or register to download the report

5 April, 2017

Email Comes Of Age

Adobe

At 12:33 EDT on 3 May 1978, Gary Thuerk sent an e-mail that later earned him the title “Father of Spam” (although understandably, he prefers to be called the “Father of E-marketing”). Thuerk, then a marketing manager for computer company Digital Equipment Corporation, sent a mass e-mail inviting recipients to one of two West Coast product demos for a new line of computers. By today’s standards, the send was hardly a mass mailing — just 397 accounts on ARPAnet, the U.S.

Today, 38 years after Thuerk’s first campaign, e-mail dominates marketing channels. It boasts the broadest reach, the lowest cost, the easiest measurability, and the highest conversion rates and ROI. Some 91 percent of marketing executives call e-mail the single most effective channel for driving revenue.

Email has grown up since then and if you're not already running a mature e-mail marketing programme, you can find out how to in this report. So if your e-mails can still be described as batch-and-blast instead of target-and-tantalise, you need to pivot.

  • Rule #1: It takes a village to launch a campaign.
  • Rule #2: Integrate cross-channel data for the best customer conversation.
  • Rule #3: It’s not about you — it’s about your customers.

Give your customers the personal, relevant, realtime information they crave, and you increase their satisfaction and your revenues.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
Email Campaign Planner - Q1 2018

Email Campaign Planner - Q1 2018

Ungapped
Ungapped
Read more
Artificial  Intelligence in email: 4 steps to your AI grand design

Artificial Intelligence in email: 4 steps to your AI grand design

dotmailer
Dotmailer
Read more
Hitting the mark: Nordics edition 2017

Hitting the mark: Nordics edition 2017

dotmailer
Dotmailer
Read more
Ready for Black Friday?

Ready for Black Friday?

dotmailer
Dotmailer
Read more
International Email Spam Laws

International Email Spam Laws

Communigator
CommuniGator
Read more

Latest reports

See all
How Many Customers Do I Have

How Many Customers Do I Have

BlueVenn
BlueVenn
Read more
7 Simple Steps to Get the Most Out of Session Replay

7 Simple Steps to Get the Most Out of Session Replay

Decibel Insight
Decibel Insight
Read more
5 Difficult Questions to Ask of Your Website (and 5 Heatmaps to Answer Them)

5 Difficult Questions to Ask of Your Website (and 5 Heatmaps to Answer Them)

Decibel Insight
Decibel Insight
Read more
Referral success in the Fashion Sector

Referral success in the Fashion Sector

Mention Me
Mention Me
Read more
The 5 lessons we learnt building the world’s first AI only eCommerce site

The 5 lessons we learnt building the world’s first AI only eCommerce site

Lab
Lab
Read more