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Data Driven Omnichannel Marketing
For this report we surveyed 57 leading retailers on their key challenges, as well as how they have responded to a lively digital marketing technology industry, and to what extent they have adapted. We also include information gained from three months of industry research in reparation for the event, as well as interviews with delegates and speakers.
- The biggest challenge for nearly 40% of retailers today is creating a truly omnichannel business
- Mobile named as the top area for investment in the next 12 months
- Nearly a quarter of retailers lack a formal marketing technology strategy
- Growth trend in digital marketing technology set to continue in 2015 / 16
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