Reports

Using Social Media Monitoring for Supply Chain Management

Please login or register to download the report

7 March, 2015

Using Social Media Monitoring for Supply Chain Management

Sysomos

“We need to respond to spikes in demand in real time, and ensure supply is adequately
available in markets impacted by current events and happenings.”

Forecasting Product Demand

Having an accurate understanding of product demand is critical to mastering supply chain strategy. 

Many businesses don’t think to look to social media monitoring to help, but truth be told, it can be an invaluable resource. How so? Demand stems directly from consumers. Prime example: flu season. Tapping into social media channels to monitor and track for spikes in conversation about colds and people feeling sick, a leading pharmaceutical company is using Sysomos Heartbeat to anticipate where remedy products will be needed most – then informing supply chain planning to ensure stores are appropriately stocked.

Keep reading for tips and tricks on how you can use Sysomos Heartbeat to do something similar.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
Design-Led Firms Win The Business Advantage

Design-Led Firms Win The Business Advantage

Forrester
In partnership with
Adobe
Read more
The Magic of Multi-Channel  Customer Marketing

The Magic of Multi-Channel Customer Marketing

Optimove
Optimove
Read more
Insider's Guide To eCommerce Success

Insider's Guide To eCommerce Success

Netcel
Netcel
Read more
User-Generated Photo Rights Management

User-Generated Photo Rights Management

Olapic
Olapic
Read more

Latest reports

See all
How To Make Your Website Compliant With The GDPR

How To Make Your Website Compliant With The GDPR

crownpeak
Crownpeak
Read more
Choosing A WCM That Strengthens Your Cybersecurity Strategy

Choosing A WCM That Strengthens Your Cybersecurity Strategy

crownpeak
Crownpeak
Read more
The Financial Services Marketer's Guide To Web Accessibility

The Financial Services Marketer's Guide To Web Accessibility

crownpeak
Crownpeak
Read more
Achieving Digital Experience Transformation

Achieving Digital Experience Transformation

Decibel Insight
Decibel Insight
Read more
Finding patterns in digital body language

Finding patterns in digital body language

Decibel Insight
Decibel Insight
Read more