Reports

Using Social Media Monitoring for Supply Chain Management

Please login or register to download the report

7 March, 2015

Using Social Media Monitoring for Supply Chain Management

Sysomos

“We need to respond to spikes in demand in real time, and ensure supply is adequately
available in markets impacted by current events and happenings.”

Forecasting Product Demand

Having an accurate understanding of product demand is critical to mastering supply chain strategy. 

Many businesses don’t think to look to social media monitoring to help, but truth be told, it can be an invaluable resource. How so? Demand stems directly from consumers. Prime example: flu season. Tapping into social media channels to monitor and track for spikes in conversation about colds and people feeling sick, a leading pharmaceutical company is using Sysomos Heartbeat to anticipate where remedy products will be needed most – then informing supply chain planning to ensure stores are appropriately stocked.

Keep reading for tips and tricks on how you can use Sysomos Heartbeat to do something similar.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
9 Best Practices for Digital Experiences in Rapidly Changing Markets

9 Best Practices for Digital Experiences in Rapidly Changing Markets

Styla
Styla
Read more
Raconteur Insights | High Performance Media

Raconteur Insights | High Performance Media

Cision
Cision
Read more
State of the Media Report 2020

State of the Media Report 2020

Cision
Cision
Read more
How Consumer Electronics Brands are Shifting Strategies to Compete

How Consumer Electronics Brands are Shifting Strategies to Compete

zoovu
Zoovu
Read more
How to Offer 1:1 Consultation Across Your Digital Channels

How to Offer 1:1 Consultation Across Your Digital Channels

zoovu
Zoovu
Read more

Latest reports

See all
2021 Global Customer Engagement Review

2021 Global Customer Engagement Review

Braze
Braze
Read more
Best In Class Email Marketing

Best In Class Email Marketing

Braze
Braze
Read more