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Using Social Media Monitoring for Supply Chain Management
“We need to respond to spikes in demand in real time, and ensure supply is adequately
available in markets impacted by current events and happenings.”
Forecasting Product Demand
Having an accurate understanding of product demand is critical to mastering supply chain strategy.
Many businesses don’t think to look to social media monitoring to help, but truth be told, it can be an invaluable resource. How so? Demand stems directly from consumers. Prime example: flu season. Tapping into social media channels to monitor and track for spikes in conversation about colds and people feeling sick, a leading pharmaceutical company is using Sysomos Heartbeat to anticipate where remedy products will be needed most – then informing supply chain planning to ensure stores are appropriately stocked.
Keep reading for tips and tricks on how you can use Sysomos Heartbeat to do something similar.