Reports

Using Social Media Monitoring for Supply Chain Management

Please login or register to download the report

7 March, 2015

Using Social Media Monitoring for Supply Chain Management

Sysomos

“We need to respond to spikes in demand in real time, and ensure supply is adequately
available in markets impacted by current events and happenings.”

Forecasting Product Demand

Having an accurate understanding of product demand is critical to mastering supply chain strategy. 

Many businesses don’t think to look to social media monitoring to help, but truth be told, it can be an invaluable resource. How so? Demand stems directly from consumers. Prime example: flu season. Tapping into social media channels to monitor and track for spikes in conversation about colds and people feeling sick, a leading pharmaceutical company is using Sysomos Heartbeat to anticipate where remedy products will be needed most – then informing supply chain planning to ensure stores are appropriately stocked.

Keep reading for tips and tricks on how you can use Sysomos Heartbeat to do something similar.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
A Marketer’s Guide to the Video Galaxy

A Marketer’s Guide to the Video Galaxy

Widen
Widen
Read more
How to Make Your Brand a Pillar of Strength

How to Make Your Brand a Pillar of Strength

Widen
Widen
Read more
The Content Wranglers’ Guide to Creative Harmony

The Content Wranglers’ Guide to Creative Harmony

Widen
Widen
Read more
The Digital Asset Management Implementation Playbook

The Digital Asset Management Implementation Playbook

Widen
Widen
Read more
The World of Widen Integrations

The World of Widen Integrations

Widen
Widen
Read more

Latest reports

See all
Framework for a profitable influencer marketing strategy

Framework for a profitable influencer marketing strategy

ZINE
ZINE
Read more
The definitive guide to choosing a content management system

The definitive guide to choosing a content management system

Sitecore
Sitecore
Read more
Magic Quadrant for CRM Lead Management

Magic Quadrant for CRM Lead Management

Gartner
Act-On
Read more
7 Reasons Leading Retailers Use Instant Verification

7 Reasons Leading Retailers Use Instant Verification

SheerID
SheerID
Read more
Lower Acquisition Cost With One Simple Strategy

Lower Acquisition Cost With One Simple Strategy

SheerID
SheerID
Read more