Reports

Turn Social Intelligence Into Smart Crisis Prevention

Please login or register to download the report

7 December, 2015

Turn Social Intelligence Into Smart Crisis Prevention

Sysomos

Crisis management has completely changed in less than a decade. In 2003, a crisis happened when the press got wind of something that hurt your company. It lived in headlines, sound bites and the odd blog or two. It took hours to build and days to control.

Today, a crisis moves at the speed of social media. It lives in Facebook, Twitter and YouTube. And it lives in real-time.

However, social media gives marketing and PR opportunities you didn’t have a decade ago: the ability to change the conversation, before you have to deal with a crisis. In 2013, the combination of the right approach and the right social listening and engagement tools can help you diffuse a potential crisis before it hits mainstream media. You can even turn a crisis into an opportunity and end up with more fans and loyal customers than before, along with a stronger, more positive brand reputation. How do you do this? The following tips will show you how to plan ahead, and leverage social media tools to stave off any negative chatter before it grows into a crisis.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Raconteur Insights | High Performance Media

Raconteur Insights | High Performance Media

Cision
Cision
Read more
State of the Media Report 2020

State of the Media Report 2020

Cision
Cision
Read more
Seven Features You Need From Your Content Management System

Seven Features You Need From Your Content Management System

Ibexa
Ibexa
Read more
Content is the Currency of Human Connection

Content is the Currency of Human Connection

Episerver
Episerver
Read more
Digital Maturity Report

Digital Maturity Report

Episerver
Episerver
Read more

Latest reports

See all
Forrester Study: How Are Companies Tackling Customer Experience in 2021?

Forrester Study: How Are Companies Tackling Customer Experience in 2021?

Mapp
Mapp
Read more
The State of Digital Marketing in the UK in 2021

The State of Digital Marketing in the UK in 2021

Mapp
Mapp
Read more
Headless Commerce: The Basics

Headless Commerce: The Basics

Amplience
Amplience
Read more
Driving Excellence in Twitter Customer Care: Top brand performers across 10 industries

Driving Excellence in Twitter Customer Care: Top brand performers across 10 industries

Sprinklr
Sprinklr
Read more
Customer Care: Build a Strategy for Today’s Customers

Customer Care: Build a Strategy for Today’s Customers

Sprinklr
Sprinklr
Read more