Reports

Turn Social Intelligence Into Smart Crisis Prevention

Please login or register to download the report

7 December, 2015

Turn Social Intelligence Into Smart Crisis Prevention

Sysomos

Crisis management has completely changed in less than a decade. In 2003, a crisis happened when the press got wind of something that hurt your company. It lived in headlines, sound bites and the odd blog or two. It took hours to build and days to control.

Today, a crisis moves at the speed of social media. It lives in Facebook, Twitter and YouTube. And it lives in real-time.

However, social media gives marketing and PR opportunities you didn’t have a decade ago: the ability to change the conversation, before you have to deal with a crisis. In 2013, the combination of the right approach and the right social listening and engagement tools can help you diffuse a potential crisis before it hits mainstream media. You can even turn a crisis into an opportunity and end up with more fans and loyal customers than before, along with a stronger, more positive brand reputation. How do you do this? The following tips will show you how to plan ahead, and leverage social media tools to stave off any negative chatter before it grows into a crisis.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
How to Take a Crawl-Walk-Run Approach for Personalization Success

How to Take a Crawl-Walk-Run Approach for Personalization Success

Acquia
Acquia
Read more
RedEye’s Roadmap to Marketing Automation Success

RedEye’s Roadmap to Marketing Automation Success

RedEye
RedEye
Read more
Marketers Survey Results 2018: An Insider's Look at Creative Quality, Personalization and DCO

Marketers Survey Results 2018: An Insider's Look at Creative Quality, Personalization and DCO

Sizmek
Sizmek
Read more
Marketers Survey Results 2018: An Insider's Look at Data, Walled Gardens, and Collaboration

Marketers Survey Results 2018: An Insider's Look at Data, Walled Gardens, and Collaboration

Sizmek
Sizmek
Read more
How To Build an Effective Digital Content Marketing Strategy

How To Build an Effective Digital Content Marketing Strategy

Acquia
Acquia
Read more

Latest reports

See all
How to Take a Crawl-Walk-Run Approach for Personalization Success

How to Take a Crawl-Walk-Run Approach for Personalization Success

Acquia
Acquia
Read more
Closing the CX Gap - Customer Experience Trends Report

Closing the CX Gap - Customer Experience Trends Report

Acquia
Acquia
Read more
20 Effective Food & Beverage Digital Marketing Campaigns

20 Effective Food & Beverage Digital Marketing Campaigns

Wayin
Wayin
Read more
Delivering on the Promise of a Great Customer Journey

Delivering on the Promise of a Great Customer Journey

IDC Analyst Connection
Progress
Read more
The Ultimate Guide to Multisite Management

The Ultimate Guide to Multisite Management

Progress Sitefinity
Progress
Read more