Social Insight for Competitive Analysis

Using Social Insight for Competitive Analysis

Understanding and learning what’s happening in the world outside of your business is critical to staying competitive. It means learning as much as possible – as quickly as possible – and using the right information at the right time to make better, more informed business decisions. It also means staying on top of what your competition is doing and talking about on social.

Social media monitoring tools are key to achieving this. They provide the access and analytics necessary to understanding and taking action on what’s happening in the now – not reacting to situations after.

While there is no one-size-fits-all approach, this will provide you with tips and tricks for using social to collect and track data for competitive intelligence.

You’ll learn:

• How to track and keep a sharp eye on your competition

• Tips for making sure you’re capturing all talk about your industry and your competitors

• Ideas for different topics that you can and should be monitoring around your competition