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Master the next Wave of Social
Drive Real Business Value
For the marketing leader, social media offers huge opportunity but also daunting challenges. By approaching social as an integrated component in your marketing strategy, you will be able to create provable, repeatable social success.
The result: While most marketers now use social media, too few have found the keys to unlocking its potential. The social marketing playbook provides you with a strategic approach for building social media programs that deliver real business value.
Download this report to learn how to:
Weave social media throughout your marketing RaDaR
Build a business case for investment and change
Hire the right people and partners
Execute the right tactics
Measure to gain insight and improve over time