Reports

How To Accurately Track Your Social Media Buzz

Please login or register to download the report

9 March, 2015

How To Accurately Track Your Social Media Buzz

Sysomos

Ten years ago, marketers had to rely primarily on customer surveys and mainstream media coverage to track the buzz created by a new product launch or campaign. Social media has turned the world into a focus group and today, social media monitoring and research tools give marketers the lens to see exactly what people are saying about companies and brands.

For most marketers, however, with great power comes great confusion, and despite unprecedented access to millions of people and billions of conversations, they have no idea what to do with the information they uncover.

Smart marketers have discovered the power of buzz. They know that by tapping into the conversations, opinions and recommendations across the social web it’s actually possible to make buzz a tactical part of their campaigns.

The steps outlined in this tip sheet can help you properly leverage the social data at your disposal. You’ll learn why it’s important to establish a ‘buzz baseline’ even before you start a campaign, and understand why tracking and benchmarking social media buzz is a major contributor to your success.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Online Reputation Management

Online Reputation Management

Searchmetrics
Searchmetrics
Read more
10 Ways to Personalise the Customer Experience with Behavioural Targeting

10 Ways to Personalise the Customer Experience with Behavioural Targeting

Fresh Relevance
Fresh Relevance
Read more
Savvy Marketers Guide to Product Recommendations

Savvy Marketers Guide to Product Recommendations

Fresh Relevance
Fresh Relevance
Read more
Social Proof: The Secret Ingredient to your Customer Lifecycle Marketing

Social Proof: The Secret Ingredient to your Customer Lifecycle Marketing

Fresh Relevance
Fresh Relevance
Read more
The Gift of Personalisation

The Gift of Personalisation

Fresh Relevance
Fresh Relevance
Read more

Latest reports

See all
Choosing a Content Management System: The Ultimate Guide

Choosing a Content Management System: The Ultimate Guide

Magnolia
Magnolia
Read more
How to Choose the Best Headless CMS for Your Project

How to Choose the Best Headless CMS for Your Project

Magnolia
Magnolia
Read more
Straight-Talking for Content Management

Straight-Talking for Content Management

Magnolia
Magnolia
Read more
Why Start Digital Transformation with PIM?

Why Start Digital Transformation with PIM?

inRiver
inRiver
Read more
Five Secrets for Improving Customer Experience via Better Product Content

Five Secrets for Improving Customer Experience via Better Product Content

inRiver
inRiver
Read more