Reports

How To Accurately Track Your Social Media Buzz

Please login or register to download the report

9 March, 2015

How To Accurately Track Your Social Media Buzz

Sysomos

Ten years ago, marketers had to rely primarily on customer surveys and mainstream media coverage to track the buzz created by a new product launch or campaign. Social media has turned the world into a focus group and today, social media monitoring and research tools give marketers the lens to see exactly what people are saying about companies and brands.

For most marketers, however, with great power comes great confusion, and despite unprecedented access to millions of people and billions of conversations, they have no idea what to do with the information they uncover.

Smart marketers have discovered the power of buzz. They know that by tapping into the conversations, opinions and recommendations across the social web it’s actually possible to make buzz a tactical part of their campaigns.

The steps outlined in this tip sheet can help you properly leverage the social data at your disposal. You’ll learn why it’s important to establish a ‘buzz baseline’ even before you start a campaign, and understand why tracking and benchmarking social media buzz is a major contributor to your success.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
How Consumer Electronics Brands are Shifting Strategies to Compete

How Consumer Electronics Brands are Shifting Strategies to Compete

zoovu
Zoovu
Read more
How to Offer 1:1 Consultation Across Your Digital Channels

How to Offer 1:1 Consultation Across Your Digital Channels

zoovu
Zoovu
Read more
Human-to-Human Consultation: Increase Sales and Uncover Preferences

Human-to-Human Consultation: Increase Sales and Uncover Preferences

zoovu
Zoovu
Read more
Online Reputation Management

Online Reputation Management

Searchmetrics
Searchmetrics
Read more

Latest reports

See all
Common Pains of e-commerce Website Migration - and how to avoid them

Common Pains of e-commerce Website Migration - and how to avoid them

Virto Commerce
Virto Commerce
Read more
Top B2B e-commerce Challenges & Solutions

Top B2B e-commerce Challenges & Solutions

Virto Commerce
Virto Commerce
Read more
The Five Pitfalls that make Leading Enterprise e-commerce want to Replatform

The Five Pitfalls that make Leading Enterprise e-commerce want to Replatform

Virto Commerce
Virto Commerce
Read more
Top Five Benefits of the Cloud for e-commerce

Top Five Benefits of the Cloud for e-commerce

Virto Commerce
Virto Commerce
Read more
Realizing ROI from e-commerce in B2B

Realizing ROI from e-commerce in B2B

Virto Commerce
Virto Commerce
Read more