Reports

How To Accurately Track Your Social Media Buzz

Please login or register to download the report

9 March, 2015

How To Accurately Track Your Social Media Buzz

Sysomos

Ten years ago, marketers had to rely primarily on customer surveys and mainstream media coverage to track the buzz created by a new product launch or campaign. Social media has turned the world into a focus group and today, social media monitoring and research tools give marketers the lens to see exactly what people are saying about companies and brands.

For most marketers, however, with great power comes great confusion, and despite unprecedented access to millions of people and billions of conversations, they have no idea what to do with the information they uncover.

Smart marketers have discovered the power of buzz. They know that by tapping into the conversations, opinions and recommendations across the social web it’s actually possible to make buzz a tactical part of their campaigns.

The steps outlined in this tip sheet can help you properly leverage the social data at your disposal. You’ll learn why it’s important to establish a ‘buzz baseline’ even before you start a campaign, and understand why tracking and benchmarking social media buzz is a major contributor to your success.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
How Consumer Electronics Brands are Shifting Strategies to Compete

How Consumer Electronics Brands are Shifting Strategies to Compete

zoovu
zoovu
Read more
How to Offer 1:1 Consultation Across Your Digital Channels

How to Offer 1:1 Consultation Across Your Digital Channels

zoovu
zoovu
Read more
Human-to-Human Consultation: Increase Sales and Uncover Preferences

Human-to-Human Consultation: Increase Sales and Uncover Preferences

zoovu
zoovu
Read more
Online Reputation Management

Online Reputation Management

Searchmetrics
Searchmetrics
Read more

Latest reports

See all
Guide to Referral in the Food and Drink Sector

Guide to Referral in the Food and Drink Sector

Mention Me
Mention Me
Read more
DX Suites: The Glass Ceiling of Your Digital Transformation

DX Suites: The Glass Ceiling of Your Digital Transformation

Magnolia
Magnolia
Read more
The State of CMS: 2020 and Beyond

The State of CMS: 2020 and Beyond

Magnolia
Magnolia
Read more
Ten Tips for Optimizing the Customer Journey

Ten Tips for Optimizing the Customer Journey

BlueVenn
BlueVenn
Read more
Winterberry Group's Customer Data Platform Benchmark Report

Winterberry Group's Customer Data Platform Benchmark Report

BlueVenn
BlueVenn
Read more