Reports

6 Best Practices for Influencer Marketing

Please login or register to download the report

7 January, 2015

6 Best Practices for Influencer Marketing

Sysomos

Influencer marketing isn’t a new concept. Getting the right people excited, engaged, and talking about your brand has always been one of the best ways to improve brand recognition, expand your customer base, and ultimately drive more sales. After all, word of mouth is the most trusted way for a potential customer to hear about your product.

What has changed is that social media has made word of mouth global and immediate. Someone talking positively about your brand and products on Twitter, Facebook, Google+, Pinterest or any other social media platform can have a powerful and far-reaching influence. That’s made building relationships with these online influencers more important than ever. In the 2013 Influencer Marketing Survey conducted by Sensei Marketing, 74% of respondents said they plan to deploy influencer marketing strategies during the next 12 months, and over half said they use influencer marketing as part of their campaigns.

Odds are influencer marketing is already part of your game plan. The ability it gives you to tap into a network trusted by consumers, turn fans into advocates, and generate both insights and leads makes it a necessary part of any marketing plan. The question is: how can you maximize your return on investment? Here are 6 best practices used by marketers to influence the influencers and produce real results.
 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
How to Automate Your Marketing With a CRM System

How to Automate Your Marketing With a CRM System

Act-On
Act-On Software
Read more
Raconteur Insights | High Performance Media

Raconteur Insights | High Performance Media

Cision
Cision
Read more
State of the Media Report 2020

State of the Media Report 2020

Cision
Cision
Read more
The Holiday Marketing Playbook

The Holiday Marketing Playbook

zoovu
Zoovu
Read more
2019 Marketing Benchmark Report

2019 Marketing Benchmark Report

Acoustic
Acoustic
Read more

Latest reports

See all
The Marketing Automation Quickstart Guide

The Marketing Automation Quickstart Guide

Act-On Software
Act-On Software
Read more
The Four Main Challenges Facing Financial Advisors

The Four Main Challenges Facing Financial Advisors

Act-On Software
Act-On Software
Read more
Growth Marketing Automation: The next wave

Growth Marketing Automation: The next wave

Act-On Software
Act-On Software
Read more
Drive Engagement Around Your Offerings

Drive Engagement Around Your Offerings

Act-On Software
Act-On Software
Read more
The Amazingly Effective Email Marketing Automation Guide

The Amazingly Effective Email Marketing Automation Guide

Act-On Software
Act-On Software
Read more