Reports

6 Best Practices for Influencer Marketing

Please login or register to download the report

7 January, 2015

6 Best Practices for Influencer Marketing

Sysomos

Influencer marketing isn’t a new concept. Getting the right people excited, engaged, and talking about your brand has always been one of the best ways to improve brand recognition, expand your customer base, and ultimately drive more sales. After all, word of mouth is the most trusted way for a potential customer to hear about your product.

What has changed is that social media has made word of mouth global and immediate. Someone talking positively about your brand and products on Twitter, Facebook, Google+, Pinterest or any other social media platform can have a powerful and far-reaching influence. That’s made building relationships with these online influencers more important than ever. In the 2013 Influencer Marketing Survey conducted by Sensei Marketing, 74% of respondents said they plan to deploy influencer marketing strategies during the next 12 months, and over half said they use influencer marketing as part of their campaigns.

Odds are influencer marketing is already part of your game plan. The ability it gives you to tap into a network trusted by consumers, turn fans into advocates, and generate both insights and leads makes it a necessary part of any marketing plan. The question is: how can you maximize your return on investment? Here are 6 best practices used by marketers to influence the influencers and produce real results.
 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
How Consumer Electronics Brands are Shifting Strategies to Compete

How Consumer Electronics Brands are Shifting Strategies to Compete

zoovu
Zoovu
Read more
How to Offer 1:1 Consultation Across Your Digital Channels

How to Offer 1:1 Consultation Across Your Digital Channels

zoovu
Zoovu
Read more
Human-to-Human Consultation: Increase Sales and Uncover Preferences

Human-to-Human Consultation: Increase Sales and Uncover Preferences

zoovu
Zoovu
Read more
Quick Guide to Conversational Marketing

Quick Guide to Conversational Marketing

zoovu
Zoovu
Read more

Latest reports

See all
Gartner Magic Quadrant for Web Content Management 2019

Gartner Magic Quadrant for Web Content Management 2019

Kentico
Kentico
Read more
What COVID-19 Means for Ecommerce

What COVID-19 Means for Ecommerce

zoovu
Zoovu
Read more
How to Manage Sites At Scale With Acquia Cohesion and Site Factory

How to Manage Sites At Scale With Acquia Cohesion and Site Factory

Acquia
Acquia
Read more
Launching a Personalization Pilot with Acquia Lift: From Concept to Customers in 10 Days

Launching a Personalization Pilot with Acquia Lift: From Concept to Customers in 10 Days

Acquia
Acquia
Read more
Open Marketing: The Future of Digital Experience Creation

Open Marketing: The Future of Digital Experience Creation

Acquia
Acquia
Read more