Reports

5 Tips for Setting Measurable Social Media Goals

Please login or register to download the report

7 November, 2015

5 Tips for Setting Measurable Social Media Goals

Sysomos

Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost 20% of their total budgets on social media in the next five years. However, determining return on investment (ROI) from social media initiatives is still a challenge. In 2011 Adobe surveyed 750 marketing professionals on their use of social media. Of those, 73% said they used social media in campaigns during that year, but only 15% said they intended to do so in 2012. Their biggest frustration was determining a true ROI.

With all this focus on spending, setting measurable goals and executing on them becomes a vital part of a marketing organization’s function. Today’s monitoring and analytics tools make it possible to demonstrate success through social channels.

Defining success in social media participation begins with appropriate goal-setting, backed by benchmarking, tracking, analysis and reporting. However, not all results generated through social media can or should be measured in monetary terms. Improvements to qualitative metrics such as awareness, reach and sentiment are equally valid outcomes. Every organization must determine the applicable metrics that move it closer to realizing its goals.

We’ve pulled together five practical tips we hope will guide you in creating and executing on measurable, actionable and meaningful social media goals that define success in your own organization.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
How Much Should You Be Paying Instagram Influencers?

How Much Should You Be Paying Instagram Influencers?

AspireIQ
AspireIQ
Read more
The Ultimate Guide to Influencer Marketing

The Ultimate Guide to Influencer Marketing

AspireIQ
AspireIQ
Read more
Ultimate Guide to Repurposing Influencer Content

Ultimate Guide to Repurposing Influencer Content

AspireIQ
AspireIQ
Read more
Omni-Channel Marketing for Customer‑Driven Interaction

Omni-Channel Marketing for Customer‑Driven Interaction

Kentico
Kentico
Read more
Closing the CX Gap - Customer Experience Trends Report

Closing the CX Gap - Customer Experience Trends Report

Acquia
Acquia
Read more

Latest reports

See all
Switched-On Consumers: Their Data, Their Terms

Switched-On Consumers: Their Data, Their Terms

Tealium
Tealium
Read more
How to Build a Data Foundation that Meets CCPA Compliance

How to Build a Data Foundation that Meets CCPA Compliance

Tealium
Tealium
Read more
Becoming Masters of Data and Analytics: 2019 Data and Analytics Predictions

Becoming Masters of Data and Analytics: 2019 Data and Analytics Predictions

Tealium
Tealium
Read more
Before You Buy: A Guide For Choosing A Customer Data Platform

Before You Buy: A Guide For Choosing A Customer Data Platform

Tealium
Tealium
Read more
The Holiday Marketing Playbook - It's a Marathon, not a Sprint

The Holiday Marketing Playbook - It's a Marathon, not a Sprint

zoovu
zoovu
Read more