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Redefining "SEO": What your agency should be telling you in 2016
This guide will highlight just how “SEO” has been transformed from an isolated, technical discipline into a fundamental part of a brand marketing and communication strategy. It will highlight why your brand needs to embrace this new attitude towards SEO and explain the skills and the approach that your brand, and your agency, needs in order to deliver a strategy that delivers sustainable return on investment.
• Why “SEO” cannot be seen as an isolated element of your marketing strategy.
• How you can ensure that your agency partners are delivering a modern and sustainable digital strategy.
• How audience insight is critical to ensuring that your digital strategy is performing across all platforms and customer touch-points.
• What skills you need to deploy an effective digital strategy that delivers a return on investment.
• How to identify when your digital agency is failing to understand how your audiences interact with your brand online.