Reports

How to get serious about Content Marketing

Please login or register to download the report

10 May, 2016

How to get serious about Content Marketing

Stickyeyes

Lots of brands are still struggling to make content marketing work for them.

Despite all the ideas, all of the online advice guides and all of the talks at various conferences, content marketers still face huge challenges in making sure their content is seen, their brand is noticed and their sales grow.

The value of content can be measured in lots of different ways. Many brands have their own goals and ambitions for what they want content to achieve – whether that’s increased leads, improved customer satisfaction or enhanced brand visibility. But for all the benefits we
see from content, expressing the contribution it makes to a business in ‘pounds and pence’ remains one of the biggest hurdles for marketers.

Some of these challenges are relatively easy to fix. Others require huge cultural shifts. This guide
discusses how your brand can overcome those challenges.

Cutting through the noise

With an increasing number of brands creating and distributing content, ensuring your content cuts through the noise, reaches and engages with your audiences requires a well-developed plan. We’ll take you through the steps and processes necessary to create an effective,
scalable strategy, and highlight the skills and areas of expertise necessary to ensure your content delivers a return on your investment.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
2019 Marketing Benchmark Report

2019 Marketing Benchmark Report

Acoustic
Acoustic
Read more
Customer Data Platform Use Cases for Retail

Customer Data Platform Use Cases for Retail

Acquia
Acquia
Read more
Working with Customer Data: From Collection to Activation 

Working with Customer Data: From Collection to Activation 

Acquia
Acquia
Read more
Seven Features You Need From Your Content Management System

Seven Features You Need From Your Content Management System

Ibexa
Ibexa
Read more
Content is the Currency of Human Connection

Content is the Currency of Human Connection

Episerver
Episerver
Read more

Latest reports

See all
Common Pains of e-commerce Website Migration - and how to avoid them

Common Pains of e-commerce Website Migration - and how to avoid them

Virto Commerce
Virto Commerce
Read more
Top B2B e-commerce Challenges & Solutions

Top B2B e-commerce Challenges & Solutions

Virto Commerce
Virto Commerce
Read more
The Five Pitfalls that make Leading Enterprise e-commerce want to Replatform

The Five Pitfalls that make Leading Enterprise e-commerce want to Replatform

Virto Commerce
Virto Commerce
Read more
Top Five Benefits of the Cloud for e-commerce

Top Five Benefits of the Cloud for e-commerce

Virto Commerce
Virto Commerce
Read more
Realizing ROI from e-commerce in B2B

Realizing ROI from e-commerce in B2B

Virto Commerce
Virto Commerce
Read more