How to get serious about Content Marketing

Lots of brands are still struggling to make content marketing work for them.

Despite all the ideas, all of the online advice guides and all of the talks at various conferences, content marketers still face huge challenges in making sure their content is seen, their brand is noticed and their sales grow.

The value of content can be measured in lots of different ways. Many brands have their own goals and ambitions for what they want content to achieve – whether that’s increased leads, improved customer satisfaction or enhanced brand visibility. But for all the benefits we
see from content, expressing the contribution it makes to a business in ‘pounds and pence’ remains one of the biggest hurdles for marketers.

Some of these challenges are relatively easy to fix. Others require huge cultural shifts. This guide
discusses how your brand can overcome those challenges.

Cutting through the noise

With an increasing number of brands creating and distributing content, ensuring your content cuts through the noise, reaches and engages with your audiences requires a well-developed plan. We’ll take you through the steps and processes necessary to create an effective,
scalable strategy, and highlight the skills and areas of expertise necessary to ensure your content delivers a return on your investment.