Reports

How to get serious about Content Marketing

Please login or register to download the report

10 May, 2016

How to get serious about Content Marketing

Stickyeyes

Lots of brands are still struggling to make content marketing work for them.

Despite all the ideas, all of the online advice guides and all of the talks at various conferences, content marketers still face huge challenges in making sure their content is seen, their brand is noticed and their sales grow.

The value of content can be measured in lots of different ways. Many brands have their own goals and ambitions for what they want content to achieve – whether that’s increased leads, improved customer satisfaction or enhanced brand visibility. But for all the benefits we
see from content, expressing the contribution it makes to a business in ‘pounds and pence’ remains one of the biggest hurdles for marketers.

Some of these challenges are relatively easy to fix. Others require huge cultural shifts. This guide
discusses how your brand can overcome those challenges.

Cutting through the noise

With an increasing number of brands creating and distributing content, ensuring your content cuts through the noise, reaches and engages with your audiences requires a well-developed plan. We’ll take you through the steps and processes necessary to create an effective,
scalable strategy, and highlight the skills and areas of expertise necessary to ensure your content delivers a return on your investment.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Digital Personalization 101

Digital Personalization 101

Acquia
Acquia
Read more
Digital Personalization: Taking an Agile Approach

Digital Personalization: Taking an Agile Approach

Acquia
Acquia
Read more
Gartner Report: Use Personalization to Enrich Customer Experience and Drive Revenue

Gartner Report: Use Personalization to Enrich Customer Experience and Drive Revenue

Acquia
Acquia
Read more
How To Build an Effective Digital Content Marketing Strategy

How To Build an Effective Digital Content Marketing Strategy

Acquia
Acquia
Read more

Latest reports

See all
ORM Guide: What is Online Reputation Management?

ORM Guide: What is Online Reputation Management?

Reputation.com
Reputation.com
Read more
Online Reviews and Ratings 101: A 5-Step Guide to Improving Your Online Reputation

Online Reviews and Ratings 101: A 5-Step Guide to Improving Your Online Reputation

Reputation.com
Reputation.com
Read more
Online Reputation Management Success Kit

Online Reputation Management Success Kit

Reputation.com
Reputation.com
Read more
Charities and the Digital Future

Charities and the Digital Future

Digital Doughnut
In partnership with
Wirehive
Read more
2018 Research in Action Matrix for Marketing Lead Management

2018 Research in Action Matrix for Marketing Lead Management

Act-on
Act-On
Read more