Reports

The Ultimate Guide To Visual Commerce

Please login or register to download the report

8 March, 2016

The Ultimate Guide To Visual Commerce

Olapic

Customer photos are the most authentic and compelling brand assets available today. Thanks to the mass adoption of smartphones and photo-sharing platforms like Instagram, they are also incredibly abundant.

Until recently, few brands understood the true depth and breadth of the customer photo opportunity, but as more and more of them begin to incorporate photos into the ecommerce experience, real, measurable results are proving that visual commerce is changing the way we shop.

Most brands are still just skimming the surface of the customer photo waves. For example, L2 Think Tank’s research shows that, while 93% of prestige brands have an Instagram profile and 54% link from their websites to that profile, only 14% have integrated Instagram photos into their websites.

Marketers are feeling the content crunch. The Content Marketing Institute with the DMA found that 77% of B2C marketers list sales generation as a content marketing goal and 44% list direct sales as a success metric.4 Hubspot identified that European marketers top challenges include content frequency (58%), content quality (55%), defining a content strategy (55%), measuring content effectiveness (51%) and expanding the content outreach (40%).

Olapic believes that brands and retailers can overcome these challenges while also improving sales—and nearly every aspect of the shopping experience—by collecting wave after wave of fresh visual content and making it shoppable by placing it in the purchase path. We call this simple idea “visual commerce.”

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
A Marketer's Guide to Personalization

A Marketer's Guide to Personalization

Lotame
Lotame
Read more
Data Management Platform Playbook for Marketers

Data Management Platform Playbook for Marketers

Lotame
Lotame
Read more
How to Take a Crawl-Walk-Run Approach for Personalisation Success

How to Take a Crawl-Walk-Run Approach for Personalisation Success

Acquia
Acquia
Read more
Marketers Survey Results 2018: An Insider's Look at Creative Quality, Personalization and DCO

Marketers Survey Results 2018: An Insider's Look at Creative Quality, Personalization and DCO

Sizmek
Sizmek
Read more
Marketers Survey Results 2018: An Insider's Look at Data, Walled Gardens, and Collaboration

Marketers Survey Results 2018: An Insider's Look at Data, Walled Gardens, and Collaboration

Sizmek
Sizmek
Read more

Latest reports

See all
5 ways leading brands are mastering digital behavior

5 ways leading brands are mastering digital behavior

Clicktale
Clicktale
Read more
9 Ways to use Experience Analytics Data

9 Ways to use Experience Analytics Data

Clicktale
Clicktale
Read more
Defining Digital Experience

Defining Digital Experience

Clicktale
Clicktale
Read more
How Dell Drives Digital Commerce with Analytics and Optimization

How Dell Drives Digital Commerce with Analytics and Optimization

Clicktale
Clicktale
Read more
Customer Data Excellence

Customer Data Excellence

BlueVenn
BlueVenn
Read more