Reports

The Sleepless CMO

Please login or register to download the report

10 June, 2016

The Sleepless CMO

Octopus Group

Tech Heads is Octopus Group’s annual survey of B2B buyers and decision makers. It helps us
understand what they want, how they buy, and how we can advise our clients on the best ways
to sell to them.

The Tech Heads 2016 story begins with a finding from last year’s study that posed a question we couldn’t answer: 

“Why are businesses taking longer to make purchasing decisions?”

In our digital world of speed and convenience it doesn’t make sense that anything should take longer. So we wanted to know what the impact of longer purchasing decisions was having on marketers – specifically if it was keeping them awake at night. 

This year’s research reveals that a CMO in 2016 is six times more likely to lose sleep
than gain it, in comparison to previous years. It’s no coincidence that 92% think competition has increased pressure to hit targets (30% ‘significantly’) and 90% say they are having to be more creative to compete.

These trends have given rise to ‘The Sleepless CMO’.

Read on to discover:

¤ What keeps marketers awake at night
¤ What delays prospects’ buying decisions
¤ How you can sleep better when you make a connection between the two!

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
The Evolution of Custom Ranking Factors With Machine Learning

The Evolution of Custom Ranking Factors With Machine Learning

Searchmetrics
Searchmetrics
Read more
Online Reputation Management

Online Reputation Management

Searchmetrics
Searchmetrics
Read more
The Future of Fundraising

The Future of Fundraising

Trillium
Trillium
Read more
Customer Data Platform: Solving Real World Problems

Customer Data Platform: Solving Real World Problems

Tealium
Tealium
Read more
On-Demand Webinar: Optimizing the Continuous Flow of Customer Data in Your Business

On-Demand Webinar: Optimizing the Continuous Flow of Customer Data in Your Business

BlueVenn
BlueVenn
Read more

Latest reports

See all
Guide to Referral in the Finance Sector

Guide to Referral in the Finance Sector

Mention Me
Mention Me
Read more
The State of Customer Engagement 2020

The State of Customer Engagement 2020

dotdigital
Dotdigital
Read more
Build Brand Humanity by Mastering Empathy at Scale

Build Brand Humanity by Mastering Empathy at Scale

Braze
Braze
Read more
Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Searchmetrics
Searchmetrics
Read more
The Evolution of Custom Ranking Factors With Machine Learning

The Evolution of Custom Ranking Factors With Machine Learning

Searchmetrics
Searchmetrics
Read more