Reports

The Sleepless CMO

Please login or register to download the report

10 June, 2016

The Sleepless CMO

Octopus Group

Tech Heads is Octopus Group’s annual survey of B2B buyers and decision makers. It helps us
understand what they want, how they buy, and how we can advise our clients on the best ways
to sell to them.

The Tech Heads 2016 story begins with a finding from last year’s study that posed a question we couldn’t answer: 

“Why are businesses taking longer to make purchasing decisions?”

In our digital world of speed and convenience it doesn’t make sense that anything should take longer. So we wanted to know what the impact of longer purchasing decisions was having on marketers – specifically if it was keeping them awake at night. 

This year’s research reveals that a CMO in 2016 is six times more likely to lose sleep
than gain it, in comparison to previous years. It’s no coincidence that 92% think competition has increased pressure to hit targets (30% ‘significantly’) and 90% say they are having to be more creative to compete.

These trends have given rise to ‘The Sleepless CMO’.

Read on to discover:

¤ What keeps marketers awake at night
¤ What delays prospects’ buying decisions
¤ How you can sleep better when you make a connection between the two!

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
A Marketer's Guide to Personalization

A Marketer's Guide to Personalization

Lotame
Lotame
Read more
Data Management Platform Playbook for Marketers

Data Management Platform Playbook for Marketers

Lotame
Lotame
Read more
Closing the CX Gap - Customer Experience Trends Report

Closing the CX Gap - Customer Experience Trends Report

Acquia
Acquia
Read more
How to Take a Crawl-Walk-Run Approach for Personalisation Success

How to Take a Crawl-Walk-Run Approach for Personalisation Success

Acquia
Acquia
Read more
RedEye’s Roadmap to Marketing Automation Success

RedEye’s Roadmap to Marketing Automation Success

RedEye
RedEye
Read more

Latest reports

See all
5 ways leading brands are mastering digital behavior

5 ways leading brands are mastering digital behavior

Clicktale
Clicktale
Read more
9 Ways to use Experience Analytics Data

9 Ways to use Experience Analytics Data

Clicktale
Clicktale
Read more
Defining Digital Experience

Defining Digital Experience

Clicktale
Clicktale
Read more
How Dell Drives Digital Commerce with Analytics and Optimization

How Dell Drives Digital Commerce with Analytics and Optimization

Clicktale
Clicktale
Read more
Customer Data Excellence

Customer Data Excellence

BlueVenn
BlueVenn
Read more