Reports

US Consumer Device Preference Report Q2 2015

Please login or register to download the report

30 June, 2015

US Consumer Device Preference Report Q2 2015

Movable Ink

Q2 2015: Desktop Conversions Rebound

Movable Ink’s US Consumer Device Preference Report was first released in 2013 and provides deep insight into consumers’ adoption and use of smartphones, tablets, and desktop computers, and how they engage with email while using their preferred devices.

This edition of the US Consumer Device Preference Report is based on data collected in the second quarter of 2015, April to June. This Q2 report shows that although mobile dominates device preferences when it comes to opening emails, desktops still play an important part in the overall email experience.

KEY FINDINGS

• Desktop Conversions Spike Again. In our Q1 report, we noted that mobile email conversions (phone and tablet) surpassed desktop conversions for the first time ever. In Q2, we expanded the sample size and analyzed 267,000 conversions driven by email and discovered that desktop
conversions rebounded. Desktop conversions increased from 37% in Q1 to 52.6% of all conversions in Q2. Smartphone conversions made up 29.3% of the total and tablet conversions made up the remaining 18.1% of conversions.

• Mobile Opens Inch Upward. Last quarter, we saw mobile email opens reach 67% and, in Q2, that number is still inching upwards, with 67.8% of all emails now opened on mobile devices.

• Tablet Users Spend Less Time in the Inbox. We’ve noticed that iPhone users have shorter attention spans than Android users, but can you guess who’s less captive than both? Tablet users. Over 75% of iPad users and 58% of Android tablet users spend an average of 15 seconds or less, reading an email on their tablet.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Why Adobe Campaign?  Five Key Elements to Data-Driven Marketing

Why Adobe Campaign? Five Key Elements to Data-Driven Marketing

Celerity
Celerity
Read more
Everything You Need To Know About Trust In An Omni-Channel World

Everything You Need To Know About Trust In An Omni-Channel World

Trustpilot
Trustpilot
Read more
On Demand Webinar: Tap into new market with digital innovation

On Demand Webinar: Tap into new market with digital innovation

Episerver
Episerver
Read more
Content as a Service: the Hybrid Content Platform

Content as a Service: the Hybrid Content Platform

Hippo, a BloomReach company
BloomReach
Read more
Delivering the ultimate omnichannel retail experience

Delivering the ultimate omnichannel retail experience

Dotmailer
Dotmailer
Read more

Latest reports

See all
Framework for a profitable influencer marketing strategy

Framework for a profitable influencer marketing strategy

ZINE
ZINE
Read more
The definitive guide to choosing a content management system

The definitive guide to choosing a content management system

Sitecore
Sitecore
Read more
Magic Quadrant for CRM Lead Management

Magic Quadrant for CRM Lead Management

Gartner
Act-On
Read more
7 Reasons Leading Retailers Use Instant Verification

7 Reasons Leading Retailers Use Instant Verification

SheerID
SheerID
Read more
Lower Acquisition Cost With One Simple Strategy

Lower Acquisition Cost With One Simple Strategy

SheerID
SheerID
Read more