Reports

US Consumer Device Preference Report Q2 2015

Please login or register to download the report

30 June, 2015

US Consumer Device Preference Report Q2 2015

Movable Ink

Q2 2015: Desktop Conversions Rebound

Movable Ink’s US Consumer Device Preference Report was first released in 2013 and provides deep insight into consumers’ adoption and use of smartphones, tablets, and desktop computers, and how they engage with email while using their preferred devices.

This edition of the US Consumer Device Preference Report is based on data collected in the second quarter of 2015, April to June. This Q2 report shows that although mobile dominates device preferences when it comes to opening emails, desktops still play an important part in the overall email experience.

KEY FINDINGS

• Desktop Conversions Spike Again. In our Q1 report, we noted that mobile email conversions (phone and tablet) surpassed desktop conversions for the first time ever. In Q2, we expanded the sample size and analyzed 267,000 conversions driven by email and discovered that desktop
conversions rebounded. Desktop conversions increased from 37% in Q1 to 52.6% of all conversions in Q2. Smartphone conversions made up 29.3% of the total and tablet conversions made up the remaining 18.1% of conversions.

• Mobile Opens Inch Upward. Last quarter, we saw mobile email opens reach 67% and, in Q2, that number is still inching upwards, with 67.8% of all emails now opened on mobile devices.

• Tablet Users Spend Less Time in the Inbox. We’ve noticed that iPhone users have shorter attention spans than Android users, but can you guess who’s less captive than both? Tablet users. Over 75% of iPad users and 58% of Android tablet users spend an average of 15 seconds or less, reading an email on their tablet.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
How to Take a Crawl-Walk-Run Approach for Personalisation Success

How to Take a Crawl-Walk-Run Approach for Personalisation Success

Acquia
Acquia
Read more
Building a Successful Multisite Practice

Building a Successful Multisite Practice

Acquia
Acquia
Read more
Digital Factories: Manage Your Sites and Content at Scale

Digital Factories: Manage Your Sites and Content at Scale

Acquia
Acquia
Read more
How to Maximise the Salesforce Marketing Cloud

How to Maximise the Salesforce Marketing Cloud

Celerity
Celerity
Read more
Why Adobe Campaign?  Five Key Elements to Data-Driven Marketing

Why Adobe Campaign? Five Key Elements to Data-Driven Marketing

Celerity
Celerity
Read more

Latest reports

See all
 6 Steps to Monetizing Your Data

6 Steps to Monetizing Your Data

Lotame
Lotame
Read more
How to Measure the Success of Your Marketing Automation Campaign

How to Measure the Success of Your Marketing Automation Campaign

GetResponse
GetResponse
Read more
20 Ways to Improve Your Email Marketing Metrics

20 Ways to Improve Your Email Marketing Metrics

GetResponse
GetResponse
Read more
Complete Guide to Generating Leads, Nurturing Prospects, and Driving Conversions

Complete Guide to Generating Leads, Nurturing Prospects, and Driving Conversions

GetResponse
GetResponse
Read more
Disaster Recovery: Which Solution is Right for You?

Disaster Recovery: Which Solution is Right for You?

Secura
Secura
Read more