Reports

US Consumer Device Preference Report Q1 2015

Please login or register to download the report

31 March, 2015

US Consumer Device Preference Report Q1 2015

Movable Ink

Q1 2015: Smartphone Conversions Are Finally Here… But Where are the Android Users?

Movable Ink’s US Consumer Device Preference Report was first released in 2013 and provides deep insight into consumers’ adoption and use of smartphones, tablets, and desktop computers, and how they engage with email while using their preferred devices.

The Q1 2015 US Consumer Device Preference Report focuses on data from January 2015 - March 2015 based on 1.5 billion email opens. This edition shows that 2015 might be a tipping point for mobile conversions. New research shows that smartphones are catching up to desktops when it comes to conversions.

KEY FINDINGS

• Consumers Aren’t Afraid to Convert on Mobile. For a long time, it’s been a trope that desktops convert better than mobile devices. In the US, that may no longer be the case – in an analysis of 57,986 emails, we found that 31% of conversions from email occurred on iPhones, compared to 37% on desktops.

• Mobile Opens Are Higher Than Ever. At this point in our research, it’s no surprise that mobile email opens keep getting higher. The trend continues, with the number of opens on tablets and smartphones reaching 67% of total opens.

• Every State is Mobile-First. In Q1 2015, every state opened more emails on mobile devices than on desktops. That said, 10 states still slightly favor desktops over smartphones for emails.

• Iphone Users are Less Patient than Android Users. In our Q4 2014 research, we found that iPhone users are a lot less patient than Android users. That trend has continued. In Q1 2015, only 34.7% of iPhone users spent 15+ seconds on the average email, compared to 54% of Android phone users.

• Mondays are the Least Mobile. Monday is the least mobile day of the week, with 36.8% of opens happening on desktops. Sunday is the most mobile day of the week, with tablet opens rising to 19.13% and smartphone opens rising to 53.85%.

• Some Industries are Less Mobile than Others. Nonprofit (52%), financial services (44%), automotive (45%), and travel industries (44%) all skewed above average for desktop use. Internet services and retail (apparel) ranked highest for mobile email opens

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
How to Make Your Brand a Pillar of Strength

How to Make Your Brand a Pillar of Strength

Widen
Widen
Read more
The Content Wranglers’ Guide to Creative Harmony

The Content Wranglers’ Guide to Creative Harmony

Widen
Widen
Read more
The Digital Asset Management Implementation Playbook

The Digital Asset Management Implementation Playbook

Widen
Widen
Read more
The World of Widen Integrations

The World of Widen Integrations

Widen
Widen
Read more
Influencer Marketing: Science, Strategy & Success

Influencer Marketing: Science, Strategy & Success

ZINE
ZINE
Read more

Latest reports

See all
Framework for a profitable influencer marketing strategy

Framework for a profitable influencer marketing strategy

ZINE
ZINE
Read more
The definitive guide to choosing a content management system

The definitive guide to choosing a content management system

Sitecore
Sitecore
Read more
Magic Quadrant for CRM Lead Management

Magic Quadrant for CRM Lead Management

Gartner
Act-On
Read more
7 Reasons Leading Retailers Use Instant Verification

7 Reasons Leading Retailers Use Instant Verification

SheerID
SheerID
Read more
Lower Acquisition Cost With One Simple Strategy

Lower Acquisition Cost With One Simple Strategy

SheerID
SheerID
Read more