The Media, Publishing & Entertainment Email Marketer's Playbook

Email marketing has entered a new era of innovation, allowing marketers in the media, publishing and entertainment industries to reach consumers with highly personalized and dynamic experiences like never before.

As a result, expectations are rising. Consumers now require relevancy. To effectively break through the noise, marketers must speak to them on an individual level—wherever they are. That can mean where they are in the purchase funnel, which device they’re on, or even where they are on the planet.

For marketers in the publishing, media and entertainment industries, the challenges are unique. Content ages quickly—breaking news, ticket sales, and game scores are hot news one minute and irrelevant the next. Your messaging has to keep up.

Contextual email can provide up-to-the minute, personalized content that turns subscribers into loyal fans. And in terms of ROI, it’s tough to beat email. For every $1 spent on email marketing, the average return is $44.25, according to Email Expert.

In this playbook, you’ll find examples of contextual email marketing campaigns for the media, publishing and entertainment industries that have proven to drive engagement and ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s marketers.