Reports

The Media, Publishing & Entertainment Email Marketer's Playbook

Please login or register to download the report

10 May, 2016

The Media, Publishing & Entertainment Email Marketer's Playbook

Movable Ink

Email marketing has entered a new era of innovation, allowing marketers in the media, publishing and entertainment industries to reach consumers with highly personalized and dynamic experiences like never before.

As a result, expectations are rising. Consumers now require relevancy. To effectively break through the noise, marketers must speak to them on an individual level—wherever they are. That can mean where they are in the purchase funnel, which device they’re on, or even where they are on the planet.

For marketers in the publishing, media and entertainment industries, the challenges are unique. Content ages quickly—breaking news, ticket sales, and game scores are hot news one minute and irrelevant the next. Your messaging has to keep up.

Contextual email can provide up-to-the minute, personalized content that turns subscribers into loyal fans. And in terms of ROI, it’s tough to beat email. For every $1 spent on email marketing, the average return is $44.25, according to Email Expert.

In this playbook, you’ll find examples of contextual email marketing campaigns for the media, publishing and entertainment industries that have proven to drive engagement and ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s marketers.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
10 Instagram Marketing Strategies That Successful Brands Use

10 Instagram Marketing Strategies That Successful Brands Use

Wayin
Wayin
Read more
10 Psychological Triggers To Increase Consumer Engagement And Drive Declared Data Collection

10 Psychological Triggers To Increase Consumer Engagement And Drive Declared Data Collection

Wayin
Wayin
Read more
10 Ways Digital Marketers Can Find The Perfect Blend Of Efficiency & Effectiveness

10 Ways Digital Marketers Can Find The Perfect Blend Of Efficiency & Effectiveness

Wayin
Wayin
Read more
5 KPIs To Measure The Success Of Your Campaigns (And How To Improve Them)

5 KPIs To Measure The Success Of Your Campaigns (And How To Improve Them)

Wayin
Wayin
Read more
2018 Widen Connectivity Report

2018 Widen Connectivity Report

Widen
Widen
Read more

Latest reports

See all
Top tips for marketing success

Top tips for marketing success

Lead Forensics
Lead Forensics
Read more
Checklist for multi-channel success!

Checklist for multi-channel success!

Lead Forensics
Lead Forensics
Read more
How to avoid common mistakes when running a B2B PPC campaign

How to avoid common mistakes when running a B2B PPC campaign

Lead Forensics
Lead Forensics
Read more
B2B Email Marketing The essential checklist

B2B Email Marketing The essential checklist

Lead Forensics
Lead Forensics
Read more
Email Marketing Trends 2018

Email Marketing Trends 2018

Communicator
Communicator
Read more