Reports

The Media, Publishing & Entertainment Email Marketer's Playbook

Please login or register to download the report

10 May, 2016

The Media, Publishing & Entertainment Email Marketer's Playbook

Movable Ink

Email marketing has entered a new era of innovation, allowing marketers in the media, publishing and entertainment industries to reach consumers with highly personalized and dynamic experiences like never before.

As a result, expectations are rising. Consumers now require relevancy. To effectively break through the noise, marketers must speak to them on an individual level—wherever they are. That can mean where they are in the purchase funnel, which device they’re on, or even where they are on the planet.

For marketers in the publishing, media and entertainment industries, the challenges are unique. Content ages quickly—breaking news, ticket sales, and game scores are hot news one minute and irrelevant the next. Your messaging has to keep up.

Contextual email can provide up-to-the minute, personalized content that turns subscribers into loyal fans. And in terms of ROI, it’s tough to beat email. For every $1 spent on email marketing, the average return is $44.25, according to Email Expert.

In this playbook, you’ll find examples of contextual email marketing campaigns for the media, publishing and entertainment industries that have proven to drive engagement and ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s marketers.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Digital Personalization 101

Digital Personalization 101

Acquia
Acquia
Read more
Digital Personalization: Taking an Agile Approach

Digital Personalization: Taking an Agile Approach

Acquia
Acquia
Read more
Gartner Report: Use Personalization to Enrich Customer Experience and Drive Revenue

Gartner Report: Use Personalization to Enrich Customer Experience and Drive Revenue

Acquia
Acquia
Read more
How To Build an Effective Digital Content Marketing Strategy

How To Build an Effective Digital Content Marketing Strategy

Acquia
Acquia
Read more

Latest reports

See all
ORM Guide: What is Online Reputation Management?

ORM Guide: What is Online Reputation Management?

Reputation.com
Reputation.com
Read more
Online Reviews and Ratings 101: A 5-Step Guide to Improving Your Online Reputation

Online Reviews and Ratings 101: A 5-Step Guide to Improving Your Online Reputation

Reputation.com
Reputation.com
Read more
Online Reputation Management Success Kit

Online Reputation Management Success Kit

Reputation.com
Reputation.com
Read more
Charities and the Digital Future

Charities and the Digital Future

Digital Doughnut
In partnership with
Wirehive
Read more
2018 Research in Action Matrix for Marketing Lead Management

2018 Research in Action Matrix for Marketing Lead Management

Act-on
Act-On
Read more