Reports

The Media, Publishing & Entertainment Email Marketer's Playbook

Please login or register to download the report

10 May, 2016

The Media, Publishing & Entertainment Email Marketer's Playbook

Movable Ink

Email marketing has entered a new era of innovation, allowing marketers in the media, publishing and entertainment industries to reach consumers with highly personalized and dynamic experiences like never before.

As a result, expectations are rising. Consumers now require relevancy. To effectively break through the noise, marketers must speak to them on an individual level—wherever they are. That can mean where they are in the purchase funnel, which device they’re on, or even where they are on the planet.

For marketers in the publishing, media and entertainment industries, the challenges are unique. Content ages quickly—breaking news, ticket sales, and game scores are hot news one minute and irrelevant the next. Your messaging has to keep up.

Contextual email can provide up-to-the minute, personalized content that turns subscribers into loyal fans. And in terms of ROI, it’s tough to beat email. For every $1 spent on email marketing, the average return is $44.25, according to Email Expert.

In this playbook, you’ll find examples of contextual email marketing campaigns for the media, publishing and entertainment industries that have proven to drive engagement and ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s marketers.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Framework for a profitable influencer marketing strategy

Framework for a profitable influencer marketing strategy

ZINE
ZINE
Read more
A Marketer’s Guide to the Video Galaxy

A Marketer’s Guide to the Video Galaxy

Widen
Widen
Read more
How to Make Your Brand a Pillar of Strength

How to Make Your Brand a Pillar of Strength

Widen
Widen
Read more
The Content Wranglers’ Guide to Creative Harmony

The Content Wranglers’ Guide to Creative Harmony

Widen
Widen
Read more
The Digital Asset Management Implementation Playbook

The Digital Asset Management Implementation Playbook

Widen
Widen
Read more

Latest reports

See all
Framework for a profitable influencer marketing strategy

Framework for a profitable influencer marketing strategy

ZINE
ZINE
Read more
The definitive guide to choosing a content management system

The definitive guide to choosing a content management system

Sitecore
Sitecore
Read more
Magic Quadrant for CRM Lead Management

Magic Quadrant for CRM Lead Management

Gartner
Act-On
Read more
7 Reasons Leading Retailers Use Instant Verification

7 Reasons Leading Retailers Use Instant Verification

SheerID
SheerID
Read more
Lower Acquisition Cost With One Simple Strategy

Lower Acquisition Cost With One Simple Strategy

SheerID
SheerID
Read more