Reports

INKREDIBLE5 - Celebrating Five Exceptional Emails Spring 2016

Please login or register to download the report

28 April, 2016

INKREDIBLE5 - Celebrating Five Exceptional Emails Spring 2016

Movable Ink

Welcome to Inkredible 5: Spring 2016. In 2015, we saw marketers make a big shift in mindset toward a more contextual approach. Consumers now expect relevancy, and marketers must speak to them on an individual level—wherever they are. That can mean where they are in the purchase funnel, which device they’re on, even where they are on the planet.

Contextual marketing is no longer a nice-to-have, but a requirement. And the five brands featured here are leading the pack. They’ve delivered extraordinary contextual email experiences, and impressive lifts in engagement and conversions weren’t far behind.

In this edition, you’ll find inspiring emails from Dunkin’ Donuts, The Humane Society, GrubHub, House of Fraser, and Virgin Holidays. These emails represent contextual email marketing at
its best—using personalization, contextual targeting, social integration, and APIs to deliver highly relevant emails that market in the moment.

We hope you come away inspired to take your email marketing to the next level.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Build Brand Humanity by Mastering Empathy at Scale

Build Brand Humanity by Mastering Empathy at Scale

Braze
Braze
Read more
The State of Customer Engagement 2020

The State of Customer Engagement 2020

dotdigital
Dotdigital
Read more
Online Reputation Management

Online Reputation Management

Searchmetrics
Searchmetrics
Read more
The Inside Track: Digital Experience Platforms

The Inside Track: Digital Experience Platforms

eZ Systems
eZ Systems
Read more
10 Ways to Personalise the Customer Experience with Behavioural Targeting

10 Ways to Personalise the Customer Experience with Behavioural Targeting

Fresh Relevance
Fresh Relevance
Read more

Latest reports

See all
On-Demand Webinar: 5 Ways to Improve Email Marketing with Customer Data

On-Demand Webinar: 5 Ways to Improve Email Marketing with Customer Data

Mapp
Mapp
Read more
Deliver the Customer Experience they Expect

Deliver the Customer Experience they Expect

Acquia
Acquia
Read more
Choosing a Content Management System: The Ultimate Guide

Choosing a Content Management System: The Ultimate Guide

Magnolia
Magnolia
Read more
How to Choose the Best Headless CMS for Your Project

How to Choose the Best Headless CMS for Your Project

Magnolia
Magnolia
Read more
Straight-Talking for Content Management

Straight-Talking for Content Management

Magnolia
Magnolia
Read more