INKREDIBLE5 - Celebrating Five Exceptional Emails Spring 2016

Welcome to Inkredible 5: Spring 2016. In 2015, we saw marketers make a big shift in mindset toward a more contextual approach. Consumers now expect relevancy, and marketers must speak to them on an individual level—wherever they are. That can mean where they are in the purchase funnel, which device they’re on, even where they are on the planet.

Contextual marketing is no longer a nice-to-have, but a requirement. And the five brands featured here are leading the pack. They’ve delivered extraordinary contextual email experiences, and impressive lifts in engagement and conversions weren’t far behind.

In this edition, you’ll find inspiring emails from Dunkin’ Donuts, The Humane Society, GrubHub, House of Fraser, and Virgin Holidays. These emails represent contextual email marketing at
its best—using personalization, contextual targeting, social integration, and APIs to deliver highly relevant emails that market in the moment.

We hope you come away inspired to take your email marketing to the next level.