Reports

Email and Social Media Marketing: How to Leverage Engagement to Drive ROI

Please login or register to download the report

3 March, 2015

Email and Social Media Marketing: How to Leverage Engagement to Drive ROI

Movable Ink

Since the beginning of the digital marketing era, social media and email have been battling for marketing mindshare and budgets. But as social networks skyrocketed in popularity, some thought it would be the end of email as we knew it. 

Of course, that proved to be wrong. Email remains the number one digital marketing channel for most marketers when it comes to clear ROI.

That said, we know that social networks are where engagement is happening. Across channels like Instagram, Facebook, and Twitter, users are spending time, engaging with friends, and
discovering new content.

With so much marketing power behind both channels, it would make sense to use them in tandem more often to create a standout, cross-channel experience. But after all these years, the
integration of social into email is still missing.

At Movable Ink, we wanted to know how marketers are integrating their social media channels and email marketing campaigns. So, we asked them. Over a two-week period, we
conducted a survey of over 100 professionals.

Here are the results.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Closing the CX Gap - Customer Experience Trends Report

Closing the CX Gap - Customer Experience Trends Report

Acquia
Acquia
Read more
How to Take a Crawl-Walk-Run Approach for Personalization Success

How to Take a Crawl-Walk-Run Approach for Personalization Success

Acquia
Acquia
Read more
Marketers Survey Results 2018: An Insider's Look at Creative Quality, Personalization and DCO

Marketers Survey Results 2018: An Insider's Look at Creative Quality, Personalization and DCO

Sizmek
Sizmek
Read more
Marketers Survey Results 2018: An Insider's Look at Data, Walled Gardens, and Collaboration

Marketers Survey Results 2018: An Insider's Look at Data, Walled Gardens, and Collaboration

Sizmek
Sizmek
Read more
Developing a Customer Journey Mindset: How to Build Great Experiences

Developing a Customer Journey Mindset: How to Build Great Experiences

Acquia
Acquia
Read more

Latest reports

See all
Show Your Customers Some Love This Valentine's Day!

Show Your Customers Some Love This Valentine's Day!

Act-On
Act-On
Read more
Gartner Magic Quadrant for Digital Experience Platforms 2019

Gartner Magic Quadrant for Digital Experience Platforms 2019

Gartner
Sitecore
Read more
How reviews are changing the fashion industry

How reviews are changing the fashion industry

Trustpilot
Trustpilot
Read more
How to Improve your Reputation with Effective Social Media Management

How to Improve your Reputation with Effective Social Media Management

Reputation.com
Reputation.com
Read more
Top Trends for Online Reputation and Customer Experience Management in 2019

Top Trends for Online Reputation and Customer Experience Management in 2019

Reputation.com
Reputation.com
Read more