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Email and Social Media Marketing: How to Leverage Engagement to Drive ROI

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3 March, 2015

Email and Social Media Marketing: How to Leverage Engagement to Drive ROI

Movable Ink

Since the beginning of the digital marketing era, social media and email have been battling for marketing mindshare and budgets. But as social networks skyrocketed in popularity, some thought it would be the end of email as we knew it. 

Of course, that proved to be wrong. Email remains the number one digital marketing channel for most marketers when it comes to clear ROI.

That said, we know that social networks are where engagement is happening. Across channels like Instagram, Facebook, and Twitter, users are spending time, engaging with friends, and
discovering new content.

With so much marketing power behind both channels, it would make sense to use them in tandem more often to create a standout, cross-channel experience. But after all these years, the
integration of social into email is still missing.

At Movable Ink, we wanted to know how marketers are integrating their social media channels and email marketing campaigns. So, we asked them. Over a two-week period, we
conducted a survey of over 100 professionals.

Here are the results.

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