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Getting Started with Targeting and Personalization
Getting started with targeting and personalization
With the competition for consumer attention at an all-time high, we must continually strive to deliver an engaging digital customer experience every single time.
If you’re starting to take a serious look at how you can develop more engaging content (based on data-driven content performance principles, not your best guess), this whitepaper will help you get an overview of both the process and technology behind creating an engaging digital experience strategy – and how your organization might start to deploy just such a strategy.
"The key to web engagement is delivering relevant content real time in the right context on every channel. And that is what Hippo strives for."
Robert Rose, Senior Analyst at the Digital Clarity Group and author of this whitepaper