When Marketing Goes Rogue

Every channel marketing chief or director of indirect sales has experienced it. An email blast with an outdated logo—or worse—featuring a product that no longer exists. When working with your channel’s sales force, it’s possible that their marketing can go a little rogue. Every organization that sells through indirect methods wants an effective way to manage sales and marketing to audiences with differing goals.

Luckily, this is the 21st century. There are technology-enabled frameworks and platforms to ensure that your brand stays on message, current and legally compliant with every sale. This paper will outline three model strategies that some of the world’s leading brands use to stamp out random marketing, and also fan the flame to empower and excite a salesforce with marketing that drives engagement and advocacy.