Reports

When Marketing Goes Rogue

Please login or register to download the report

18 August, 2016

When Marketing Goes Rogue

Gage

Every channel marketing chief or director of indirect sales has experienced it. An email blast with an outdated logo—or worse—featuring a product that no longer exists. When working with your channel’s sales force, it’s possible that their marketing can go a little rogue. Every organization that sells through indirect methods wants an effective way to manage sales and marketing to audiences with differing goals.

Luckily, this is the 21st century. There are technology-enabled frameworks and platforms to ensure that your brand stays on message, current and legally compliant with every sale. This paper will outline three model strategies that some of the world’s leading brands use to stamp out random marketing, and also fan the flame to empower and excite a salesforce with marketing that drives engagement and advocacy.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
The ‘Perfect’ AWS Cloud Architecture for SaaS Applications

The ‘Perfect’ AWS Cloud Architecture for SaaS Applications

Just After Midnight
Just After Midnight
Read more
The Little Book of Churn: Advice from SaaS business leaders and investors

The Little Book of Churn: Advice from SaaS business leaders and investors

GoCardless
GoCardless
Read more
Create Consistent Channel Marketing Victories Using Marketing Platforms

Create Consistent Channel Marketing Victories Using Marketing Platforms

Gage
Gage
Read more

Latest reports

See all
The Economic Impact Of Progress Sitefinity Digital Experience Platform

The Economic Impact Of Progress Sitefinity Digital Experience Platform

Forrester
In partnership with
Progress
Read more
Marketing's Missing Millions

Marketing's Missing Millions

Phrasee
Phrasee
Read more
Email subject line optimization tips

Email subject line optimization tips

Phrasee
Phrasee
Read more
Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Adestra
Adestra
Read more