Create Consistent Channel Marketing Victories Using Marketing Platforms

As a channel management professional, your responsibility is to drive revenue through a mutually beneficial ecosystem as you effectively and efficiently manage and optimize channel sales partners. Traditional, linear models for driving sales are now being supplanted by cloud-based, Software as a Service (SaaS) models, which are dynamic—and at times seem almost random in their execution.

This is the first of a two-part series on optimizing channel performance. Part 1 addresses insights on industry trends and techniques, comparing their relative effectiveness and illustrating specific executive methods.