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Future Of Finance: The Mobile Money Report
As technology has evolved and mobile payment systems have grown more popular, financial service providers are presented with an opportunity to plant their flag early in the mobile finance marketplace.
Customers have never been more willing to make long- term buying decisions and high-value financial purchases at the tap of an app or the click of a browser. All financial service providers need to do is develop a user experience that is intuitive enough to allow them to do it.
It is this opportunity that Episerver set out to explore in this 2016 Future of Finance report. By comparing consumer expectations of mobile experiences with a benchmark of those provided by the leading UK and US financial service providers, this report highlights a significant mobile disconnect.