Reports

Reinventing the customer experience

Please login or register to download the report

29 February, 2016

Reinventing the customer experience

Adobe

Customers have evolved. It’s time for marketers to catch up.

Consumers expect ultra-connected experiences. Whether it’s in-store, on the web, using a mobile device or through wearables, consumers want every interaction to be effortless, relevant and lightning fast. Marketing 2.0: Reinventing the Customer Experience gives you the strategies you need to revolutionise your marketing in a world that’s always connected.

Read the Adobe guide to learn:

  • Why you should focus on the experience rather than your product

  • How to let your customers define their journeys

Understand the six key strategy's to surprise and inspire your customers:

  • Get inside your customer’s mind.
  • Make the customer the centre of your universe.
  • Focus on the experience, not your product.
  • Let the customer define the journey.
  • Be hyper-personal without getting ultra-creepy.
  • Unite the promise makers and the promise keepers.

Consumers expect ultra-connected experiences. Whether it’s in-store, on the web, using a mobile device or through wearables, consumers want every interaction to be effortless, relevant and lightning fast.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
9 Best Practices for Digital Experiences in Rapidly Changing Markets

9 Best Practices for Digital Experiences in Rapidly Changing Markets

Styla
Styla
Read more
CX Trends Report: Digital Experiences in Disruptive Times

CX Trends Report: Digital Experiences in Disruptive Times

Acquia
Acquia
Read more
A New Kind of Marketing Cloud: Where Data Takes Center Stage

A New Kind of Marketing Cloud: Where Data Takes Center Stage

Acquia
Acquia
Read more
Drive Engagement Around Your Offerings

Drive Engagement Around Your Offerings

Act-On Software
Act-On Software
Read more
How to Automate Your Marketing With a CRM System

How to Automate Your Marketing With a CRM System

Act-On
Act-On Software
Read more

Latest reports

See all
The State of B2B Lead Generation 2021

The State of B2B Lead Generation 2021

London Research
Demand Exchange
Read more
How to Secure your Website

How to Secure your Website

Siteimprove
Siteimprove
Read more
Investing in an SEO Tool?

Investing in an SEO Tool?

Siteimprove
Siteimprove
Read more
Proving the ROI of SEO

Proving the ROI of SEO

Siteimprove
Siteimprove
Read more
Should You Use an Accessibility Overlay Tool?

Should You Use an Accessibility Overlay Tool?

Siteimprove
Siteimprove
Read more