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Reinventing the customer experience

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29 February, 2016

Reinventing the customer experience

Adobe

Customers have evolved. It’s time for marketers to catch up.

Consumers expect ultra-connected experiences. Whether it’s in-store, on the web, using a mobile device or through wearables, consumers want every interaction to be effortless, relevant and lightning fast. Marketing 2.0: Reinventing the Customer Experience gives you the strategies you need to revolutionise your marketing in a world that’s always connected.

Read the Adobe guide to learn:

  • Why you should focus on the experience rather than your product

  • How to let your customers define their journeys

Understand the six key strategy's to surprise and inspire your customers:

  • Get inside your customer’s mind.
  • Make the customer the centre of your universe.
  • Focus on the experience, not your product.
  • Let the customer define the journey.
  • Be hyper-personal without getting ultra-creepy.
  • Unite the promise makers and the promise keepers.

Consumers expect ultra-connected experiences. Whether it’s in-store, on the web, using a mobile device or through wearables, consumers want every interaction to be effortless, relevant and lightning fast.

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