Reports

Knowledge is Power

Please login or register to download the report

5 April, 2016

Knowledge is Power

Adobe

Give Deadbeat Marketing the Boot!

Download part one of Adobe's new guide, Knowledge is Power, to learn how you can use data-driven marketing attribution to hold your marketing campaigns accountable for their successes. And their failures. You’ll discover new strategies for determining what’s working - and what’s not - so you can make better marketing decisions.
 
Get the guide now to learn: 

  • Five ways that marketing attribution can help your brand succeed
  • Three steps for adopting a marketing accountability mindset
  • Five strategies for growing your data-driven marketing practice

This three-part, step-by-step eBook series explains how to make it work for you:
 
Part One (this eBook) covers the importance of accountability and attribution—knowing what’s working and what’s not—and what data-driven marketing can help you accomplish. It also explains how to get started.
 
Part Two (Available Here) discusses how to merge data from disparate sources to create a complete view of every customer and use that understanding to deliver a seamless customer experience.
 
Part Three (Available Here) explains how to use data and software to predict what customers will do, and how to turn that capability into a business advantage.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
How Many Customers Do I Have

How Many Customers Do I Have

BlueVenn
BlueVenn
Read more
Customer Data Platforms and Multi-Channel Decision Management

Customer Data Platforms and Multi-Channel Decision Management

BlueVenn
BlueVenn
Read more
The Ultimate Guide to Single Customer View

The Ultimate Guide to Single Customer View

BlueVenn
BlueVenn
Read more
On Demand Webinar: Start Measuring Digital Success

On Demand Webinar: Start Measuring Digital Success

Siteimprove
Siteimprove
Read more
A Guide to Better Retail Sales

A Guide to Better Retail Sales

Bazaarvoice
Bazaarvoice
Read more

Latest reports

See all
How Many Customers Do I Have

How Many Customers Do I Have

BlueVenn
BlueVenn
Read more
7 Simple Steps to Get the Most Out of Session Replay

7 Simple Steps to Get the Most Out of Session Replay

Decibel Insight
Decibel Insight
Read more
5 Difficult Questions to Ask of Your Website (and 5 Heatmaps to Answer Them)

5 Difficult Questions to Ask of Your Website (and 5 Heatmaps to Answer Them)

Decibel Insight
Decibel Insight
Read more
Referral success in the Fashion Sector

Referral success in the Fashion Sector

Mention Me
Mention Me
Read more
The 5 lessons we learnt building the world’s first AI only eCommerce site

The 5 lessons we learnt building the world’s first AI only eCommerce site

Lab
Lab
Read more