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Micro-influencer marketing: the end of celebrity endorsements?

Micro-influencer marketing: the end of celebrity endorsements?

Brands are beginning to turn their backs on influencers with massive followings. The solution? Micro-influencer marketing...

Ben Hollom
Ben Hollom 16 August 2018
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Why targeted messaging on social media is so effective: A sporting example

Why targeted messaging on social media is so effective: A sporting example

Audiences with specific passions on social media can sometimes cross paths based on other interests they share - and when it comes to the sports passion network on Twitter - there are many different sub-communities...

Tom Bracher
Tom Bracher 19 July 2018
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How effective is google AdWords for small businesses

How effective is google AdWords for small businesses

I always have my merchants (customers) ask me whether or not it's a good idea or beneficial to implement social or Google ad campaigns into their current marketing strategy. My answer is always the same and in...

Angelo Zammit
Angelo Zammit 30 April 2018
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10 Ways to Boost Traffic and Sales with Twitter

10 Ways to Boost Traffic and Sales with Twitter

Used by world leaders and regular citizens alike, Twitter is a social media platform that has undeniably transformed the way that humans interact. While this may seem hyperbolic, Twitter has created a language...

Courtney Baird-Lew
Courtney Baird-Lew 27 April 2018
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How to make your twitter chat a success for your brand

How to make your twitter chat a success for your brand

Certainly, many of you might be sailing in the same boat to build your brand awareness and drive sales for your business. Before you get bogged down in something, make sure you are using the right social platforms for...

Vartika Kashyap
Vartika Kashyap 2 January 2018
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