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How to Use LinkedIn for B2B Marketing: Social Selling Via Expertise

How to Use LinkedIn for B2B Marketing: Social Selling Via Expertise

B2B marketers now have LinkedIn, a platform where they can listen to their prospects and be listened to. For B2B business, it means sharing values and getting loyal customers. How? With social prospecting. That way...

Alona Shalieieva
Alona Shalieieva 13 August 2021
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Getting Started with Your First LinkedIn Ad Campaign

Getting Started with Your First LinkedIn Ad Campaign

LinkedIn is the world’s largest professional network. LinkedIn boasts that 4 out 5 members on the platform drive business decisions and the platform has 2x the buying power of average web audiences.

Priya Kumari
Priya Kumari 23 July 2021
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How to Use LinkedIn For B2B Influencer Marketing

How to Use LinkedIn For B2B Influencer Marketing

LinkedIn is the perfect platform for B2B influencer marketing because it offers the opportunity to connect with prospects, educate them, and nurture the relationship for a successful business partnership.

Joydeep Bhattacharya
Joydeep Bhattacharya 3 November 2020
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Coping With Coronavirus Part 3: Content Syndication, Email and LinkedIn

Coping With Coronavirus Part 3: Content Syndication, Email and LinkedIn

In part three of our “Coping with Coronavirus” series, we look at how senior marketers are using content syndication to boost email and social content discovery.

Sean Hargrave
Sean Hargrave 31 March 2020
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How Valuable Are Your LinkedIn Connections?

How Valuable Are Your LinkedIn Connections?

UK LinkedIn users have said that only one-fifth (21%) of their connections are useful for career-building, according to new research from Guild, a messaging app built for business. As social media matures, now is the...

Aliya Zaidi
Aliya Zaidi 4 February 2020
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