Reports

Email and Social Media Marketing: How to Leverage Engagement to Drive ROI

Please login or register to download the report

3 March, 2015

Email and Social Media Marketing: How to Leverage Engagement to Drive ROI

Movable Ink

Since the beginning of the digital marketing era, social media and email have been battling for marketing mindshare and budgets. But as social networks skyrocketed in popularity, some thought it would be the end of email as we knew it. 

Of course, that proved to be wrong. Email remains the number one digital marketing channel for most marketers when it comes to clear ROI.

That said, we know that social networks are where engagement is happening. Across channels like Instagram, Facebook, and Twitter, users are spending time, engaging with friends, and
discovering new content.

With so much marketing power behind both channels, it would make sense to use them in tandem more often to create a standout, cross-channel experience. But after all these years, the
integration of social into email is still missing.

At Movable Ink, we wanted to know how marketers are integrating their social media channels and email marketing campaigns. So, we asked them. Over a two-week period, we
conducted a survey of over 100 professionals.

Here are the results.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
Email Vendor Selection Pack

Email Vendor Selection Pack

Digital Doughnut
Digital Doughnut
Read more
Design-Led Firms Win The Business Advantage

Design-Led Firms Win The Business Advantage

Forrester
In partnership with
Adobe Stock
Read more
The Magic of Multi-Channel  Customer Marketing

The Magic of Multi-Channel Customer Marketing

Optimove
Optimove
Read more
Linkbait User Guide

Linkbait User Guide

Digital Doughnut
In partnership with
Lets Learn Digital
Read more
Quora Marketing Guide

Quora Marketing Guide

Digital Doughnut
In partnership with
David Reilly - Lets Learn Digital
Read more

Latest reports

See all
Marketing Cloud Vendor Selection Pack

Marketing Cloud Vendor Selection Pack

Digital Doughnut
Digital Doughnut
Read more
On-Demand Webinar: How to Identify and Close the Right Accounts

On-Demand Webinar: How to Identify and Close the Right Accounts

Demandbase
Demandbase
Read more
How to avoid spam filters

How to avoid spam filters

Communigator
Communigator
Read more
Generating leads while you sleep

Generating leads while you sleep

Communigator
Communigator
Read more
Confirmation Opt-In What You Need To Do

Confirmation Opt-In What You Need To Do

Communigator
Communigator
Read more