Reports

When Marketing Goes Rogue

Please login or register to download the report

18 August, 2016

When Marketing Goes Rogue

Gage

Every channel marketing chief or director of indirect sales has experienced it. An email blast with an outdated logo—or worse—featuring a product that no longer exists. When working with your channel’s sales force, it’s possible that their marketing can go a little rogue. Every organization that sells through indirect methods wants an effective way to manage sales and marketing to audiences with differing goals.

Luckily, this is the 21st century. There are technology-enabled frameworks and platforms to ensure that your brand stays on message, current and legally compliant with every sale. This paper will outline three model strategies that some of the world’s leading brands use to stamp out random marketing, and also fan the flame to empower and excite a salesforce with marketing that drives engagement and advocacy.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
Create Consistent Channel Marketing Victories Using Marketing Platforms

Create Consistent Channel Marketing Victories Using Marketing Platforms

Gage
Gage
Read more

Latest reports

See all
Contently Quarterly: The Tech Issue

Contently Quarterly: The Tech Issue

Contently
Contently
Read more
How to connect content and e-commerce

How to connect content and e-commerce

Magnolia
Magnolia
Read more
Marketing Cloud Vendor Selection Pack

Marketing Cloud Vendor Selection Pack

Digital Doughnut
Digital Doughnut
Read more
On-Demand Webinar: How to Identify and Close the Right Accounts

On-Demand Webinar: How to Identify and Close the Right Accounts

Demandbase
Demandbase
Read more
How to avoid spam filters

How to avoid spam filters

Communigator
Communigator
Read more