Reports

The Holistic Picture

Please login or register to download the report

10 May, 2016

The Holistic Picture

Adobe

The whole customer: Greater than the sum of its parts.

Download Adobe's new data-driven marketing guide, The Holistic Picture, to learn how multiple sources of data can be transformed into unified customer profiles. And see how you can use those profiles to create personalised experiences your customers will love.

Read the guide now to discover:

  • Strategies for bringing together multiple data sources
  • Four steps for building integrated customer profiles
  • Data-driven tactics for creating memorable customer experiences.

Part One (Available Here) covers the importance of accountability and attribution—knowing what’s working and what’s not—and what data-driven marketing can help you accomplish. It also explains how to get started.
 
Part Two (This e-Book) discusses how to merge data from disparate sources to create a complete view of every customer and use that understanding to deliver a seamless customer experience.
 
Part Three (Available Here) explains how to use data and software to predict what customers will do, and how to turn that capability into a business advantage.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Latest reports

See all
Report: Facebook Fanpage Trends UK - December 2016

Report: Facebook Fanpage Trends UK - December 2016

Sotrender
Sotrender
Read more
Email Campaign Planner - Q1 2017

Email Campaign Planner - Q1 2017

Ungapped
Ungapped
Read more
Report: Twitter Trends UK - December 2016

Report: Twitter Trends UK - December 2016

Sotrender
Sotrender
Read more
How to Keep pace with Mobile Consumer Expectations

How to Keep pace with Mobile Consumer Expectations

Sitecore
Sitecore
Read more
Thinking Beyond, and Before, the Abandoned Cart

Thinking Beyond, and Before, the Abandoned Cart

Sitecore
Sitecore
Read more