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3 Keys to Optimise Your Content For High Conversion Rates Understanding the keys to content optimisation is crucial to achieving desired business goals. Optimisation can serve several functions, such as ensuring better search engine rankings or guaranteeing conversions.

                Alina Olkhovska
                13 February 2023
            
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5 Tips for Finding New Skills in Marketing and Advancing Up the Corporate LadderMarketing is a fast-paced and constantly evolving industry, and if you want to succeed and advance in your career, you must continuously learn and improve your skills. But with so many options, it can be tough to know...

                Islam Gouda
                10 February 2023
            
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Podcast – Interview with Guest Panel on Building Customer Loyalty and Advocacy with Omnichannel and Personalised EngagementThe fourth show in our Marketing Futures series that we’re producing in partnership with SAP, this episode explores brand strategy in the retail and ecommerce sectors, with a particular focus on omnichannel and...

                Russell Goldsmith
                9 February 2023
            
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How Predictive Analytics Can Help Comms During the Cost of Living CrisisThere’s no sugar coating the fact that times are tough for everyone at the moment. Rising costs, interest rates and inflation mean consumers are spending less and businesses are having to work harder than ever to stay...

                Andrew Addison
                8 February 2023
            
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How to Measure ROI of SEO Marketers often struggle to articulate the value of their work and obtain the necessary resources. Web traffic and conversion data have little significance to those in charge of managing budgets. Knowing how to...

                Alina Olkhovska
                8 February 2023
            
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Highly Effective Google Ads Strategies for Aspiring Ecommerce CompaniesNowadays, many firms conduct their operations online, particularly ecommerce companies that primarily sell their products online and don't have a brick-and-mortar store. These companies typically rely on online...

                melissa harmon
                7 February 2023
            
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The Future of Social Media: Key Trends and Predictions for 2023In this article, we explore the key trends expected to shape the world of social media in 2023 and beyond. From the continued growth of visual content to the rise of micro-influencers, we examine the trends set to...

                Islam Gouda
                6 February 2023
            
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A Guide to Omnichannel Retailing and its Latest Trends in 2023Omnichannel retailing refers to the practice of providing customers with a seamless shopping experience across multiple channels, such as brick-and-mortar stores, online marketplaces, social media platforms, and...

                James Wilson
                6 February 2023
            
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6 Best Practices to Master Ecommerce CopywritingCopywriting is an essential element to achieving your ecommerce goals. It is a form of marketing that focuses on using the right copy to get your audience to take action. 

                Adela Belin
                3 February 2023
            
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What Challenges Does a PIM System Solve For RetailersIn the age of hyperconnectivity and omnichannel sales, consistency is primal. Technology provides new opportunities to connect with customers who increasingly expect a conversational style of interaction across...

                Sudhanshu Singh
                2 February 2023
            
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Set Your Data Free With Web3In the first of our series of pieces looking at the top digital trends of 2023, lead web developer, Craig Wheatley, discusses what the current state of owning our own data is and how Web3 is revolutionising how it can...

                Candyspace Media
                1 February 2023
            
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SaaS: All-Inclusive Insights & Business Benefits!Explore the SaaS architecture and gather insights on the functioning of SaaS apps and their business benefits.

                Shelly Megan
                1 February 2023
            
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How to Collect Customer Feedback While Protecting Their Private InformationIf you want to see your business thrive, you’ll need a clear picture of what’s going well, what’s not, and where you can grow. And these judgments are impossible to make without high-quality customer feedback.

                Janki Sharma
                31 January 2023
            
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Paid Geomarketing – Geotargeting with Social & Google AdsWhat if your ads could appear to the right people at the right time? They can, and it’s all thanks to geotargeting. Whether used on social media or Google Ads, this marvelous marketing tool can bring about the...

                Diana Vasile
                30 January 2023
            
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Why Researchers Should Take Plagiarism SeriouslyYou can make sure you avoid plagiarism by taking advantage of the plagiarism checkers that are readily available online today. In this article, we will look at some of the consequences of plagiarism as well as ways to...

                Robert Smith
                30 January 2023
            
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Short-Termism Won’t Get App Marketers Through the Recession: It’s Time to Prioritise Retention App marketers are adjusting their strategies in line with shifting business priorities, but driving installs and user acquisition is only one part of the equation. 

                Gal Ekstein
                27 January 2023
            
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Ecommerce Website Design Trends for 2023Now that we are getting started on our 2023 journey, there’s definitely something new on the list of ecommerce website design and development trends. But first, it is vital to understand what constitutes a ‘trend’ in...

                Prateek Sharma
                26 January 2023
            
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Financial Performance Sidelines Digital Transformation in Asset and Wealth Management SectorA new report reveals that the quality of the digital experience they offer won't make or break asset and wealth management firms, but it might make them stand out from the crowd. 

                Michael Nutley
                26 January 2023
            
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Free SMTP Servers List: 11 Options to Send High Volume EmailsIf you are up to reading this post, you already know what SMTP is and how the SMTP server works. So, we’ll spare you an introduction to this. What you need is a reliable and, equally importantly, free service that...

                Nataliia Polomkina
                25 January 2023
            
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How Content Plagiarism Affects SEO and How to Avoid it The role of search engine optimization (SEO) is considered crucial in your ecommerce marketing strategy. It is the core of your strategy in online marketing that will help you reach your customers and consequently...

                Vaibhav Kakkar
                25 January 2023
            
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Top 6 Challenges of Ecommerce Mobile App DevelopmentEcommerce companies are opting for ecommerce apps for higher profitability despite the challenges faced during ecommerce application development. The selection of technology, design, feature, resource, and third-party...

                Shelly Megan
                24 January 2023
            
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Deep Learning: Smoothing the Transition Between Cookies and the Next Generation of AdvertisingAdvancements in AI technology are transforming the advertising industry as we know it. Deep Learning, the latest generation of AI, can do in a millisecond what the human brain couldn’t do in a lifetime. Its ability to...

                Mateusz Rumiński
                23 January 2023
            
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Podcast – Interview with Robert Wahbe, Co-founder and CEO of HighspotPart of our special series of episodes of the c-suite podcast that we’re recording in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Robert Wahbe, Co-founder...

                Russell Goldsmith
                23 January 2023
            
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Cheapest Dedicated Server Hosting: 6 Pocket-Friendly Options That are Worth ConsideringEvery business wants to deliver a delightful user experience to their users but only few can afford the liberty of buying a dedicated server. As a result, they have to settle for a shared server because the cost of...

                Mohammad Ali
                20 January 2023
            
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Digital Marketing Trends for 2023: What’s New?Marketing has evolved at a rapid pace over the past 12 months. More attention has been paid to giving customers a great experience across many channels. Meanwhile, we’ve also recently noticed a clear shift toward...

                Georges Fallah
                19 January 2023
            
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