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Time Management Tips for Digital Marketers – The Ultimate GuideIf you are looking to build a career in digital marketing, now is probably the best time ever. However, as rewarding as digital marketing is, it’s not without its challenges. 

                Sarah Kaminski
                23 January 2020
            
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The Value Of Visual In The Multichannel Customer JourneyConsumers preference for visuals is being reflected more and more through their online behaviour and will be ever more present. According to an eMarketer study, around three quarters of U.S. based internet users...

                Michael Wood
                23 January 2020
            
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Top Social Media Trends for 2020On the hunt to know what social media trends will take the digital paradigm by storm in 2020? With the digital world constantly evolving, it's paramount to keep on top of social media to better the user experience...

                Umarah Hussain
                23 January 2020
            
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How Much Is Too Much? The Fatal Flaw of Over-Disruption in The Travel Sector Over-disruption is an unwanted by-product of change. It happens when too many players enter the market. Lots of choice is great for consumers, but too much choice is terrible for brands. Many sectors are suffering...

                Jeremy Harvey
                22 January 2020
            
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5 Tips For Creating Content That ConvertsEverybody can create content, but it's captivating content that will get you more sales. This article talks about how content plays a major role in marketing strategies and why you should use it to your advantage....

                Dileep Thekkethil
                22 January 2020
            
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How To Keep Bad Data Out Of Your Webforms As a marketer, nothing is more frustrating than the people who sign up using a fake name and email for free whitepapers, reports, or ebooks. We call them “content junkies”. For example, Content Spammer, CMO of...

                Jenna Devinney
                22 January 2020
            
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Email Sender Reputation - Your Company’s Marketing FICO ScoreMost marketers are aware that every company sending email has a Sender Reputation Score that Internet Service Providers (ISPs) use to rate how well their messages are being received by subscribers.  Unfortunately...

                Jenna Devinney
                22 January 2020
            
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The ABCs of A/B testing - How To Optimise Your Marketing ApproachKnowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise content and recognise what works well and what doesn't. Whether you're...

                Nea Bjorkqvist
                21 January 2020
            
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6 Email Marketing Metrics and KPIs You Must Track In 2020Email marketing has cemented itself as one of the best marketing tools so it is crucial for you to constantly review and update your strategy. Email marketing metrics are useful as they allow you to scale the success...

                Kristin Mortis
                21 January 2020
            
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How To Get 20/20 Vision Into Your Data in 2020Happy New Year Email Geeks! It’s officially 2020, which means the past few months everyone has been talking about upcoming email marketing trends, including user-generated content, personalisation and mobile.

                Jenna Devinney
                21 January 2020
            
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Mobile Advertising - Why Is It So Successful?In the first half of 2018, a report by Interactive Advertising Bureau and PWC showed that marketers spent $30.9 billion on mobile advertising alone, marking 63% of their total digital ad-spend. This change has been...

                Lorraine Pavel
                21 January 2020
            
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How to Create a Successful Social Media Marketing StrategySocial media marketing is the process of using social media channels to connect with your target audience to develop your brand, increase website traffic, and increase sales. 

                Boris Dzhingarov
                20 January 2020
            
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How to Leverage LinkedIn to Improve Your Employer BrandLinkedIn is the biggest professional network in the world where you can find top talent for your company. It saves you cost, time, and resources since you no longer need to read through hundreds and thousands of...

                Kelly Barcelos
                20 January 2020
            
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10 Rookie Video Marketing Mistakes (and How to Avoid Them)In the social media age, video marketing is a double-edged sword. On the plus side, it’s highly engaging. People watch it longer, remember it better, and share it more frequently than text or still photos. On the...

                Georgi Todorov
                20 January 2020
            
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Marketing's Digital Divide: It's Just MarketingCustomers are demanding intelligent omnichannel engagement.  Marketers are expecting satisfying and challenging work experiences and rich career opportunities.  Businesses require profitable organic growth.  

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                Marianne Hewitt
                17 January 2020
            
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Branded House or House of Brands: Which is Better in Building Your Brand?When creating a brand, one should consider both the branded house and the house of brands theory or the hybrid one. Both have their own pros and cons; however the market dynamics are the main determining factor for...

                Islam Gouda
                17 January 2020
            
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How Can Chatbots Improve Traditional Customer Service: How Far Are We from Reality?It is a legal certification that the future of consumer-facing business is connecting with advance messaging apps and associated, individually, chatbots.

                James Warner
                16 January 2020
            
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How White Label Marketing Creates Better Business Models: Fresh InsightsIs it time the world forgets about traditional business development scenarios? In the near future perspective, it may be very likely. The past decade brought new AI, ML, and big data-based integrative technologies and...

                Irina Kovalenko
                16 January 2020
            
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Alexa: Where Your Target Audience Will Buy Your Product In The Next Few YearsToday Amazon’s Alexa is integrated into our everyday life. When we wake up we listen to our daily briefing selections. We may ask Alexa to play your favorite band when we sit down to work. But most importantly when we...

                Douglas Santeramo
                16 January 2020
            
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How Virtual Bank Advances are Creating New Opportunities for Small BusinessesSmall businesses have classically been underserved by traditional banking institutions when it comes to credit access. Virtual banks are rapidly altering the financial landscape for these underserved companies. Rory...

                Lauren Daniels
                16 January 2020
            
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5 Steps To A Winning Sales ProcessThe increasing digitalisation of the sales process has ushered in a new era of customer experience and interaction. The principles, despite the growing role of AI, have not changed. A winning sales process is one...

                Nigel Cullington
                15 January 2020
            
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8 Digital Marketing Trends For 2020: Are You Ready?2019 was a busy year for marketers. With dozens of new marketing tech flooding the market, hundreds of courses on marketing mastery and thousands of sales funnel videos, predicting marketing trends for 2020 became as...

                Georges Fallah
                15 January 2020
            
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Advanced Analytics vs. Business Intelligence This article is about the differences between BI and Advanced Analytics (and the benefits of the latter over the former). 

                Ira Cohen
                15 January 2020
            
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What Is a Vanity URL and Why Is It Important?A vanity URL is a unique web address that is branded for marketing purposes. A vanity URL takes a long address and converts it into a shorter, customised link, which is coherent with your brand and is more trustful to...

                Andrea D'Aietti
                15 January 2020
            
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3 Personalization Pro Tips for Savvy Insurance MarketersThe digital age is transforming how we think about marketing. We’re moving past assumptions and random acts of marketing and toward data-driven strategies and tactics — less guessing, more knowledge, and better results.

                Kyle McCarthy
                15 January 2020
            
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