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Four Things To Look Out For In 2017

Four Things To Look Out For In 2017

To deliberately misquote a well-known saying: “the geeks shall inherit the earth”. Technical skills and more specifically, coding know-how will be as important as they have ever been in this coming year. In fact, CEO...

Mark Armstrong
Mark Armstrong 26 January 2017
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Play For Keeps: Seven Retention Mistakes You Don’t Know You’re Making

Play For Keeps: Seven Retention Mistakes You Don’t Know You’re Making

Getting and keeping customers are two very different things. Acquiring a new one vs retaining a current one. Which one is cheaper? If you’ve read anything about business and marketing, you’re familiar with the often...

Digital Doughnut Contributor
Digital Doughnut Contributor 26 January 2017
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Do You Benchmark?

Do You Benchmark?

In the field of marketing, there are lots of words that people know but can’t explain. One of them is benchmarking. And today we’re going to not only explain it to you, but also show you how important it is for every...

Jan Zajac
Jan Zajac 26 January 2017
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Social Media Platforms: Leveraging A Way For Mobile App Marketing

Social Media Platforms: Leveraging A Way For Mobile App Marketing

Mobile app marketing is easier than ever before for entrepreneurs with the advent of innovative social media marketing strategies.

Janet Scott
Janet Scott 26 January 2017
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76% Of Marketers Say Ad-Blocking Will Be Good For The Industry

76% Of Marketers Say Ad-Blocking Will Be Good For The Industry

New research also reveals personalisation, data-driven marketing and influencer marketing are top priorities for 2017

Maria Heckel
Maria Heckel 26 January 2017
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MicroApps: One Of The Trends To Watch Out For

MicroApps: One Of The Trends To Watch Out For

The ability to quickly download interactive micro apps directly into messengers and even search results is quickly gaining traction, and is definitely a trend to watch out for.

Paul Swaddle
Paul Swaddle 26 January 2017
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Journey Science In Telecom: Take Customer Experience To The Next Level

Journey Science In Telecom: Take Customer Experience To The Next Level

With customer journey analytics, you can evaluate the touchpoints to journeys, and revamp your strategies to better cater to customers’ needs.

Ronald van Loon
Ronald van Loon 25 January 2017
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How To Do IOS Localization On A Small Budget

How To Do IOS Localization On A Small Budget

With the world going app crazy and smartphone subscriptions on the rise, the time to localize your iOS app is now. But can you do it on a budget? Check out these 10 tips.

Oliver Bock
Oliver Bock 25 January 2017
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Evolution of Location Intelligence Tools

Evolution of Location Intelligence Tools

To have a better understanding where we are at now (and how lucky we are), let`s take a look at the evolution of the location-based platforms.

Asena Atilla Saunders
Asena Atilla Saunders 25 January 2017
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How To Conversion Optimize And Avoid A/B-Testing Failure

How To Conversion Optimize And Avoid A/B-Testing Failure

What is the right way to improve your conversion rate? Sleeknote decided to dig into that question and had a chat with Michael Aagaard, who is Senior Conversion Optimizer at Unbounce.

Kristian Jønsson
Kristian Jønsson 25 January 2017
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The New Face Of Digital Strategy

The New Face Of Digital Strategy

Renowned strategist and business guru, Michael Porter boiled strategy down to two options: 1. Do what everyone else is doing (but spend less money doing it) 2. Do something no one else can do.

Kevin Adema
Kevin Adema 25 January 2017
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How To Integrate Social Media Into Your Website To Increase Your Ecommerce Sales

How To Integrate Social Media Into Your Website To Increase Your Ecommerce Sales

When it comes to selling ecommerce products via social media, it should be a matter of when, not if. If you aren’t already boasting social sales, perhaps it’s time to rethink your current strategy.

Luisana Cartay
Luisana Cartay 24 January 2017
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How Will Mobile Marketing And Loyalty Evolve In 2017?

How Will Mobile Marketing And Loyalty Evolve In 2017?

Neither mobile marketing nor loyalty programs are new ideas when it comes to increasing share of the customer wallet, but the strategy behind both has evolved dramatically in the past few years. 

Matthew Winters
Matthew Winters 24 January 2017
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How Wearable Technology Is Shaping The Enterprise App Development?

How Wearable Technology Is Shaping The Enterprise App Development?

Wearable technology is to be adopted by the enterprises for a hike in employee productivity and obtaining the right information at the right time.

Alesia Nik
Alesia Nik 24 January 2017
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Website Accessibility: Taking A Pragmatic Approach To Compliance

Website Accessibility: Taking A Pragmatic Approach To Compliance

When it comes to website accessibility there is an enormous elephant in the room. Gaining AA compliance based on the WCAG 2.0 guidelines is so difficult that most websites simply fail.

Michelle Hay
Michelle Hay 24 January 2017
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How Digital Transformation Is Going To Emerge In 2017

How Digital Transformation Is Going To Emerge In 2017

Digital transformation has become the heart of modern business strategy and unless you are not able to recognize the impact and willing to do something about it, you may have to face the brunt. To help you stay afloat...

Nimesh Satikunvar
Nimesh Satikunvar 24 January 2017
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8 Ways To Get Your Small Business More Online Media Coverage

8 Ways To Get Your Small Business More Online Media Coverage

Getting the right media coverage can pay huge dividends to bolster your brand awareness. Not only can media coverage increase your sales and grow your customer base, if done correctly, it can be very cheap.

Sheila Eugenio
Sheila Eugenio 23 January 2017
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5 Questions Mobile Marketers Should Ask In 2017

5 Questions Mobile Marketers Should Ask In 2017

As 68% of companies have already integrated mobile marketing into their overall marketing strategy, what should mobile marketers ask themselves in order to keep up with the marketing trends and enhance their...

Asena Atilla Saunders
Asena Atilla Saunders 23 January 2017
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How To Grow Your Email List With Intelligent Videos

How To Grow Your Email List With Intelligent Videos

In this post I’ll tell you about the different opportunities that video marketing holds, and how you use them in the most efficient way to generate more leads for your email marketing list.

Kristian Jønsson
Kristian Jønsson 23 January 2017
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VR Gambling Expected To Grow 800% By 2021

VR Gambling Expected To Grow 800% By 2021

With new VR offerings already retailing today at the incredibly affordable price of around £15, this technology has well and truly landed, and the gambling industry has seen an opportunity to be firmly seated on...

Paul Swaddle
Paul Swaddle 23 January 2017
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Rising Supermarket Prices: How Do Brand Managers Overcome The Headache?

Rising Supermarket Prices: How Do Brand Managers Overcome The Headache?

The New Year has been far from happy for many brand managers. With Hogmanay hangovers still receding, fresh headaches arrived with press headlines such as: “Prices start to rise as shops feel the impact of fall in...

Stuart Sankey
Stuart Sankey 23 January 2017
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It Is Time For Enterprises To Embrace Mobility

It Is Time For Enterprises To Embrace Mobility

Today, enterprises are devoting massive efforts towards application development, with a specific focus on mobile device capabilities. Mobility, in whatever form, is changing the way people work and collaborate.

Nick Pike
Nick Pike 23 January 2017
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Online and Offline Marketing – Which channels to use? How to use them? Who to aim at? Why?

Online and Offline Marketing – Which channels to use? How to use them? Who to aim at? Why?

This infographic covers various forms of marketing and provides a detailed explanation of what they are and how they can be used to help a business.

James Trotter
James Trotter 20 January 2017
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Wearable App Development For Smart Devices

Wearable App Development For Smart Devices

Technology on wearable app development and smart devices is evolving every day providing an exceptional user experience.

Janet Scott
Janet Scott 20 January 2017
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How To Use Customer Lifetime Value In Your E-Commerce Marketing Plan

How To Use Customer Lifetime Value In Your E-Commerce Marketing Plan

I’m sure you’ve heard of Customer Lifetime Value (CLV). It’s a fascinating metric used to calculate how much your business can potentially make over the lifetime of your customers. It’s also sorely underutilized...

Luisana Cartay
Luisana Cartay 20 January 2017
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