Articles - Page182

Filters
Filter by Topic
The Email Blast is Dead: Here’s How You Should Really Connect with Your Audience

The Email Blast is Dead: Here’s How You Should Really Connect with Your Audience

Email blasts are dead. Email marketing, on the other hand, is very much alive and thriving. In fact, it may be the most powerful tool to drive conversions. Does that seem like a contradiction?

Liz Willits
Liz Willits 3 May 2017
Read more
How to Nurture Leads and Optimize Your Sales Funnel with Customer Journey Mapping

How to Nurture Leads and Optimize Your Sales Funnel with Customer Journey Mapping

The Customer Journey has become major buzz words in marketing today. According to a report from Forrester, 63% of marketers currently use some sort of journey mapping, and this trend is expected to continue.

Richard Fallah
Richard Fallah 3 May 2017
Read more
Branded content is forgotten by 80% of consumers

Branded content is forgotten by 80% of consumers

New research reveals shocking insights into the effectiveness of content marketing, showing just how much branded content goes ignored and unremembered by consumers.

Spencer Waldron
Spencer Waldron 3 May 2017
Read more
Improve International Reach With Facebook Global Pages

Improve International Reach With Facebook Global Pages

If you asked any brand what one of their main marketing purposes is, many of them would say “We want to reach internationally”. Nowadays, in the international environment that Facebook provides, working towards such a...

Jan Zajac
Jan Zajac 3 May 2017
Read more
41 marketing definitions you need to know!

41 marketing definitions you need to know!

How many “types” of marketing have you ever come across? And how many of them do you really understand? It is essential to be able to differentiate between types of marketing and use those that are actually beneficial...

Jan Zajac
Jan Zajac 2 May 2017
Read more
What Can The Samsung Ostrich Teach Content Marketers About Storytelling?

What Can The Samsung Ostrich Teach Content Marketers About Storytelling?

The art of storytelling has developed through time from myths, legends and fairy tales into a powerful marketing technique that should feature in all successful content marketing strategies.

Claire Wilson
Claire Wilson 2 May 2017
Read more
An Effective Plan That Will Boost the CTR of Your Tweets

An Effective Plan That Will Boost the CTR of Your Tweets

Increasing the click-through rate (CTR) is one of the most important aspects of being successful on Twitter. And rightly so. According to Signupto, the average CTR is just 1.64 percent. That’s very low and companies...

Scott Ragin
Scott Ragin 2 May 2017
Read more
Reduce Ecommerce Returns With Visual UGC (User Generated Content)

Reduce Ecommerce Returns With Visual UGC (User Generated Content)

Ecommerce returns suck, but, unfortunately, returns are a major part of running an eCommerce business. But, there is a way to reduce return rates – and you don’t even have to do much of the work! Sound too good to be...

Luisana Cartay
Luisana Cartay 28 April 2017
Read more
Driving Results With Data: Mobile Marketing and Analytics

Driving Results With Data: Mobile Marketing and Analytics

How do global brands vie for attention in an age of consumer saturation? The answer is by studying mobile marketing and analytics. While many mobile tactics go out-of-date fast, close examination of marketing...

Cait Power
Cait Power 28 April 2017
Read more
7 Simple But Powerful Customer Testimonial Examples You Can Steal

7 Simple But Powerful Customer Testimonial Examples You Can Steal

In this article, I want to set the record straight. We’ll discuss seven types of testimonial you can use in your online marketing to drive more conversions, increase your bottom line, and instill brand loyalty. If you...

Kristian Jønsson
Kristian Jønsson 28 April 2017
Read more
Net Neutrality, The Opposition and How It Could Affect the Internet

Net Neutrality, The Opposition and How It Could Affect the Internet

Net neutrality has caused much debate, and with FCC chairman Ajit Pai potentially scrapping the current system this week, we look at what this could mean for the internet.

David Bloxham
David Bloxham 28 April 2017
Read more
GDPR aside we have a moral obligation to protect data

GDPR aside we have a moral obligation to protect data

With GDPR looming and businesses grappling to understand its complexities ahead of May next year, there is a real opportunity to stop and think about how customer data is handled.

Dan Telling
Dan Telling 27 April 2017
Read more
Digital Marketing: The Most Important Things to Consider To Grow Your Business

Digital Marketing: The Most Important Things to Consider To Grow Your Business

No one can deny it. The digital marketing world is growing and still, continues to grow. People take a lot of digital information every day using their smartphones, personal computers, laptops, and any other gadgets.

Jody Edgar
Jody Edgar 27 April 2017
Read more
A Context Marketing Criteria for the Hyper-Engaged Customer

A Context Marketing Criteria for the Hyper-Engaged Customer

There’s no doubt that the consumer is more powerful than ever. Forrester and Gartner (and McKinsey, and BCG, and Bain and Accenture and the list goes on) have researched and written about it extensively.

Jill Grozalsky
Jill Grozalsky 27 April 2017
Read more
Why ‘Proactive’ Is The Marketing Future We Need To Build Towards

Why ‘Proactive’ Is The Marketing Future We Need To Build Towards

For Forrester Research, proactive engagement is the direction the Customer Experience (CX) movement is headed in – something it defines as you anticipate the what, when, where, and how for customers, as well as...

Matthew Weil
Matthew Weil 27 April 2017
Read more
Detachables – The Perfect Device to Transform Your Mobile Workforce

Detachables – The Perfect Device to Transform Your Mobile Workforce

The proliferation and convergence of mobile form factors, together with increasingly blurred lines between consumer and enterprise technologies have made it increasingly difficult for IT decision makers to identify...

Jan Kaempfer
Jan Kaempfer 26 April 2017
Read more
How to ensure your mobile marketing strategy is secure

How to ensure your mobile marketing strategy is secure

Your customer data is your business, so security levels should never be compromised. Businesses considering SMS marketing often wonder if it’s really secure, and rightly so. Hardly a day goes by without proclamation...

Matthew Winters
Matthew Winters 26 April 2017
Read more
Is it Time for a New Corporate Website?

Is it Time for a New Corporate Website?

Customer experience involves the creation of positive emotional connections between a business and its customers. These connections can happen through multiple touchpoints, but the most convenient and global one is...

Jörg Drescher
Jörg Drescher 26 April 2017
Read more
How digital and direct mail became best friends

How digital and direct mail became best friends

The propaganda from digital marketeers said direct mail was dead. Now they’re retreating with their tails between their legs begging to be let back in. After all, the already powerful direct mail can have even more...

David Amor
David Amor 26 April 2017
Read more
How to get in control of your marketing data without involving IT

How to get in control of your marketing data without involving IT

How long does it take you to get your data from IT? When was the last time you went past standard reporting dashboards and gave your data a serious review? Are you able to easily access all the data you need?

Olga Tsubiks
Olga Tsubiks 25 April 2017
Read more
Content Audit Tips To Help Improve Your Marketing Efforts

Content Audit Tips To Help Improve Your Marketing Efforts

Ready for a short and to the point blog post about 9 content marketing audit tips that are sure to help you better your marketing efforts? Great! Here it is

David J. Boozer
David J. Boozer 25 April 2017
Read more
Implementing Social Data Analytics for Maximizing Profit in the Hospitality Industry

Implementing Social Data Analytics for Maximizing Profit in the Hospitality Industry

When Ray, an experienced sales person, and a globe trotter, checked into Marriott Hotel in Dubai last month, he was left pleasantly delighted. He had been put up in his favorite room with a personalized welcome...

Niharika Singhai
Niharika Singhai 25 April 2017
Read more
9 Free Timesheet Tools to Help Tracking and Billing Your Clients

9 Free Timesheet Tools to Help Tracking and Billing Your Clients

Looking for free timesheet software for keeping track of your time and billing your clients? Check out our collection of absolutely free tools for small companies, startups and freelancers.

Arina Katrycheva
Arina Katrycheva 24 April 2017
Read more
5 essentials of an agile content contingency plan

5 essentials of an agile content contingency plan

Theresa May’s decision to call a snap election should be a wake up call to any organisation that isn’t able to respond to unpredictable events

Miles Kendall
Miles Kendall 24 April 2017
Read more
How to Create Urgency in Cart Abandonment with Web Push

How to Create Urgency in Cart Abandonment with Web Push

Web push has proven to be an effective means of engaging customers in “real real-time” and creating a sense of urgency in your marketing messages. For this reason, it’s often used for time-sensitive notifications.

Sruthi Narayanan
Sruthi Narayanan 24 April 2017
Read more
ArticlesRSS 2.0