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Why B2B Marketers Need To Implement Marketing Automation?

Why B2B Marketers Need To Implement Marketing Automation?

Marketing Automation is the latest buzzword in the business world. With everything getting automated right from toothbrushes to automobiles, marketing automation was an expected advancement. Marketers face a number of...

Ileana Cruz
Ileana Cruz 25 September 2017
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How Netflix and The Defenders Are Taking Personalisation to the Next Level

How Netflix and The Defenders Are Taking Personalisation to the Next Level

Success in content marketing is all about hooking your audience and keeping them engaged. And if anyone knows a thing or two about keeping an audience hooked, it’s surely the organisation that’s been turning eyes...

Ben Hollom
Ben Hollom 25 September 2017
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SWT Smartcard needs to live and breathe “A Better Experience”

SWT Smartcard needs to live and breathe “A Better Experience”

The experience that South West Trains offer their customers proves itself to be lackluster in the face of today's competition. How could they improve their strategy?

Digital Doughnut Contributor
Digital Doughnut Contributor 22 September 2017
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What research do I need for a new website project?

What research do I need for a new website project?

When planning a new website, do you usually think about what the new design might look like, or what features you and the team would like to see? This is unfortunately one of the most fundamental mistakes that you...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 22 September 2017
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Video Ads: A Comprehensive Guide To Video For Social Media

Video Ads: A Comprehensive Guide To Video For Social Media

Like it or not, we’ve entered an era of marketing absolutely dominated by video ads. And guess what? It’s been a long time coming. For years, video has been heralded as the future of content marketing; however...

Luisana Cartay
Luisana Cartay 22 September 2017
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Blockchain: Its history and future

Blockchain: Its history and future

Blockchain, mostly known as the backbone technology behind Bitcoin, is one of the hottest and most intriguing technologies currently in the market. It was discovered to provide legitimacy to the founder of Bitcoins...

Hemang Rindani
Hemang Rindani 22 September 2017
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7 Tips to Acquire Clients Using Marketing Automation

7 Tips to Acquire Clients Using Marketing Automation

It’s true that marketing agencies are the authority on all things to do with branding and advertising. However, a common mistake that professionals in the industry make is getting wrapped up in overly complex or...

Richard Fallah
Richard Fallah 21 September 2017
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Quit the Clutter - 5 Tips to Cutting Text-Heavy Presentations

Quit the Clutter - 5 Tips to Cutting Text-Heavy Presentations

Recent research from Harvard University gives insight into the types of presentation that grabs the attention of your audience and keeps them engaged throughout. In light of this, Prezi has provided its top tips and...

Spencer Waldron
Spencer Waldron 21 September 2017
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Infographic - The Best Times and Days to Post to Social Media

Infographic - The Best Times and Days to Post to Social Media

With the social media landscape changing literally every single day, it's become a full-time job for social media managers to merely stay up-to-date on emerging and shifting trends and best practices. It's...

Will Price
Will Price 21 September 2017
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SEO for Small Business Owners: How to Compete with SEO Giants!

SEO for Small Business Owners: How to Compete with SEO Giants!

SEO for small business owners? Impossible… It’s more effective than you may think and can place you in the running for a top spot on Google.

Emily Cocker
Emily Cocker 20 September 2017
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How Much Do Instagram Ads Cost In 2017?

How Much Do Instagram Ads Cost In 2017?

Should you bother with advertising on Instagram? Yes — here's why, and how much it will cost you.

Amica Graber
Amica Graber 20 September 2017
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Despite technological investment, retailers continue to let down consumers

Despite technological investment, retailers continue to let down consumers

Older generations are disgruntled with the current in-store experience offering, but retailers can’t depend on younger demographics being satisfied either, our latest survey findings suggest.

Roland Grassberger
Roland Grassberger 19 September 2017
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10 Marketing Lessons From Apple [Infographic]

10 Marketing Lessons From Apple [Infographic]

The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighbourhood had it right. He or she may not have realized it but the simple marketing strategy that they accidentally and...

Ellie Summers
Ellie Summers 19 September 2017
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From #FF0000 to #FF00DC

From #FF0000 to #FF00DC

The use of colours in marketing has always been surrounded by a veil of mystery - but can this code be decyphered?

Digital Doughnut Contributor
Digital Doughnut Contributor 18 September 2017
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10 Features You Must Have in Your Marketing Automation Platform

10 Features You Must Have in Your Marketing Automation Platform

There is no doubt that marketing agencies have the skillset and expertise to do high-level work, manage a multitude of platforms and campaigns, as well as the small tasks like data entry. But a crucial part of running...

Richard Fallah
Richard Fallah 18 September 2017
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Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

As financial services and insurance (FSI) companies strive to deliver the seamless multi-channel customer experience, the traditional marketing model has been radically reimagined. Innovative institutions are...

Irina Jakovleva
Irina Jakovleva 18 September 2017
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Tackling Manchester's Homelessness with 'Raising Bee'

Tackling Manchester's Homelessness with 'Raising Bee'

In true Manchester style, a ‘raising bee’ (a gathering of people to give assistance) in the North West digital community is helping tackle the ever-increasing issue of homelessness, not only in Manchester but other...

Oliver Bailey
Oliver Bailey 18 September 2017
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Amazon Business: The Brutal Reality (Opportunity!) for Manufacturers & Brands

Amazon Business: The Brutal Reality (Opportunity!) for Manufacturers & Brands

Amazon is making huge investments in B2B Ecommerce, and is poised to disrupt traditional selling channels in the process. This spells opportunity for manufacturers and brands, and is a clarion call to distributors...

Brian Beck
Brian Beck 14 September 2017
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Back to School: Preparing your site for the summer surge

Back to School: Preparing your site for the summer surge

In order to capitalise on this short but sizable shopping season, retailers should look to optimise their sites in anticipation of the back-to-school surge. Here are three steps ecommerce retailers should take to...

Chris Boaz
Chris Boaz 14 September 2017
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The choice is simple – disrupt or be disrupted

The choice is simple – disrupt or be disrupted

Last Tuesday I had pleasure in attending the superb inaugural Digital Disruption Summit in London drawing a blend of 450 attendees, fantastic speakers, great discussions and an expertly curated day. I am bursting with...

David Reilly
David Reilly 14 September 2017
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Brands can solve their digital safety woes by getting inside influencer content

Brands can solve their digital safety woes by getting inside influencer content

Which advertising options are the biggest risk for brands - programmatic ads or influencer campaigns? We explore how brands can craft creative ad campaigns away from the traditional models in the light of current ad...

Mark Bassett
Mark Bassett 14 September 2017
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Using a CMS to improve your social media engagement

Using a CMS to improve your social media engagement

There are now more than 2 billion active social media users in the world. A good social media strategy can bring you in touch with at least some of them, while the social capabilities offered by some content...

Leonie Mercedes
Leonie Mercedes 13 September 2017
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The Decisive Role of Mobile in Digital Transformation

The Decisive Role of Mobile in Digital Transformation

Digital transformation has been the primary agenda of companies both big and small across the global business landscape. While most companies diversify their product portfolios, step into new markets, or acquire new...

Swapnil Bhagwat
Swapnil Bhagwat 12 September 2017
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Why Live Chat is Vital for Digital Customer Service

Why Live Chat is Vital for Digital Customer Service

Human interaction is essential for quality customer service. People need a face that can relate to their problems, someone who’ll try to help them as much as possible. Emails, messages, or call centrers cannot give...

Jared Cornell
Jared Cornell 12 September 2017
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4 reasons why nurturing leads is more important than ever

4 reasons why nurturing leads is more important than ever

As the digital age progresses, nurturing sales leads into buyers has become more important to businesses worldwide. But why? We uncover the 5 top reasons nurturing leads is best business practice.

Jessica Brick
Jessica Brick 12 September 2017
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