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“Half the money (CPG companies) spend is wasted; the trouble is…” - Why only CPG companies that adopt AI analytics will thrive?Few CPG companies may admit that this century-old “Half the money” quote (from John Wanamaker) still depicts their marketing reality. Yet, more than 60 percent of Fortune 1000 Chief Marketing Officers cannot quantify...

                Jean Littolff
                26 November 2018
            
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Personalisation in the Non-Sexy, Non-Ecommerce World of  B2B ManufacturingRemember the 1980s, 90s, Noughties? There was this thing called “marketing nirvana,” which was also coined “1:1 marketing.” Marketers were anticipating the day when they could deliver a targeted message directly to a...

                Alan Cooper
                23 November 2018
            
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How Amazon can help brands make the most of Black FridayBlack Friday goes well beyond offering simple discounts. Brands that want to succeed over the four-day shopping weekend event need to create an activation plan and make use of consumer-focused content and media. E...

                Chris Cooper
                23 November 2018
            
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How Does Blockchain Technology Help Shape The Future of Social MediaWe live in a world where you can stay in contact with the better part of the Earths population at the power of a click. This willingness to connect with other people has led to the uprising of Social Media Giants such...

                Edward Roesch
                23 November 2018
            
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Why focus on customer retention vs. customer acquisition?Is your growth plan to acquire more new customers? What’s wrong with that? Nothing, if you have all the time and resources in the world, but there’s a smarter way to maintain growth whilst achieving a high customer...

                Alyona Medelyan
                23 November 2018
            
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Last-Minute Black Friday Tips for Your Business   Black Friday is looming closer with every passing day. If you haven’t started preparing your campaigns yet, fear not; there are still some things you can do to promote your sale:

                Guy Levine
                22 November 2018
            
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Is your E-Commerce Business Ready for Black Friday and Cyber Monday?Here we are in our favourite festive season! No, we are not talking about Christmas, even though the decorations have already been put up by some holly-jolly enthusiasts; we are talking about the upcoming Black...

                Asena Atilla Saunders
                22 November 2018
            
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Reimagining Smart Cities with the Arrival of Smart Connected Consumer ProductsHow will a Smart City look in the future with the arrival of smart connected products and digital twins opening up a whole new world of opportunities from leaner supply chains to fighting counterfeits

                Aarti Sharma
                22 November 2018
            
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A Holistic SEO Approach: How To Get The Most Out of SearchWhen we think of SEO, we often think of reaching the #1 spot for our target keywords. While this is important and can drive significant and valuable traffic, we tend to ignore the rest of the buyer's journey.

                Andrew Peluso
                22 November 2018
            
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8 leadership strategies to create a high performing teamAs a business leader, you want a high performing team that is there no matter what. Needs no drilling, committed to the job, and constantly learning and improving. Many leaders, regardless of industry, would agree...

                Alyona Medelyan
                22 November 2018
            
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How to Use Traditional Strategies in Digital MarketingLessons from traditional marketing should not be lost to history. As digital marketers, it's important to base a strategy in what is previously been proven successful. Learn more about how to apply traditional...

                Drew Page
                21 November 2018
            
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Top 5 Lead Generation Strategies for 2019 When it comes to B2B lead generation, what really impacts the bottom line? Here are 50 strategies that will help you generate new sales leads.

                Prathamesh Yeotekar
                21 November 2018
            
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6 ways to customer retention – with the least effort, most impactHow to achieve a high customer retention rate? It’s pretty much common knowledge: To achieve the most impact, work on the 20% that matters, that which will make the biggest difference. 

                Alyona Medelyan
                21 November 2018
            
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2018 Deloitte UK Technology Fast 50 AnnouncedCloud IQ Ranked Number 32 Fastest Growing Technology Company in the UK in the 2018 Deloitte Technology Fast 50. 

                Digital Doughnut
                20 November 2018
            
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Traditional Marketing Vs Digital MarketingThe battle of heavyweights is on! One side of the ring there is the undisputed champion of Marketing world ‘Traditional Marketing’ and on the other side there a new undefeated challenger the ‘Digital Marketing’

                Sumit Gharal
                20 November 2018
            
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5 ways data and text analytics improve customer retentionCustomer retention strategies fuelled by data ultimately influence how your team will approach customers — it’s proven to drive profit. In fact, “executive teams that make extensive use of customer data analytics...

                Alyona Medelyan
                20 November 2018
            
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Thought Leadership vs. SEO: Your Blogging Objective MattersYou may feel the pressure to start content marketing for your company. The impetus to launch into content marketing may vary. Your competitors are doing it. It seems like everywhere you turn, marketers are talking...

                Jeremy Durant
                20 November 2018
            
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Leading with Purposeful Data: From Insight to ActionIn order to utilize big data efficiently, you need to fully understand big data – what it means to your organisation, what it does for you for better business. Since big data is bigger than it sounds, you can start...

                Asena Atilla Saunders
                20 November 2018
            
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Acquia Named a Leader in Web Content Management SystemsWith all the competing noise in the web content management space, making the right decision for your business can be tough. Getting an independent viewpoint is an important part of the process. Find out the 15 most...

                Digital Doughnut
                20 November 2018
            
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How Instagram Can Make You a Better Writer: 10 Simple Steps To Start Improving ImmediatelyWondering how Instagram can make you a better writer? You are not alone, we have been there too. But we practiced the tricks we’ve shared with you in this article and it worked magic for us. We hope they will work for...

                Ellie Chapman
                20 November 2018
            
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How to improve customer loyalty In today’s digital age, consumers have access to an unprecedented level of information. Never before has it been so easy to find information that can potentially make or break a purchase decision. Social proofing...

                Mellissa Flowerdew-Clarke
                20 November 2018
            
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The SEO Guide to Internal LinkingInternal Linking is an important and an integral aspect of the SEO process and understanding internal linking is very important as it can either make or break your SEO. 

                Asad Ali
                19 November 2018
            
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Artificial Intelligence Era Requires New Approaches to Create AI TalentWe live in the world of AI currently, and there is plenty of talk about what the future holds. With doubts over the future everywhere, one can predict that AI is soon going to be an imperative part of our lives...

                Ronald van Loon
                19 November 2018
            
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Create high-level customer segmentsEverybody is able to list several high-level customer segments that are relevant to their business. There are always loyal customers, customers who structurally hunt for the best deals, customers who have not been...

                Mellissa Flowerdew-Clarke
                19 November 2018
            
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Stop Overvaluing your Channels - Use a Data Driven Attribution ModelCustomer journeys are becoming more complex with the evolution of new online platforms. It is more than normal that a customer journey contains a set of touch points on different platforms before a conversion. The...

                Mellissa Flowerdew-Clarke
                16 November 2018
            
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