Article

Drew Page
Drew Page 21 November 2018

How to Use Traditional Strategies in Digital Marketing

Lessons from traditional marketing should not be lost to history. As digital marketers, it's important to base a strategy in what is previously been proven successful. Learn more about how to apply traditional marketing within your digital marketing strategy.

In a time of constant information bombardment, how can you successfully market to a smartphone user? As humans adapt to technological innovation, our patience seemingly grows shorter. We want active engagement and instant gratification.

Saving up for a large purchase or even sitting idly in front of the television doesn’t satisfy us like it did in the past. Marketers face the challenge of catching up with and entertaining our fleeting attention spans.

Luckily for your mobile app strategy, traditional marketing has already cracked the code. Advertisers study the psychology behind mixes of old and new media to ascertain what stands out to consumers. Old media includes print, radio, tv, and OOH (out-of-home) advertisements. Using these avenues, analysts conduct studies to determine what catches our attention on a billboard, magazine, commercial, etc.

Similarly, new media is tested to find what shines on social media, digital ads, and email campaigns.

We’re exposed to nearly 5,000 ads per day, a slight increase from the 500 ads seen per person per day around 45 years ago. It’s essential to develop a marketing strategy that encompasses as many tactics as possible to break through the clutter. CleverTap uses data from traditional marketing strategies to explain how to do just that for your smartphone app.

For example, the amount of time someone pays attention to a billboard (generally 4 seconds) not only provides insight to an OOH campaign but allows you to transfer that knowledge to mobile marketing. Check out the infographic below for more.

Mobile marketing may be segmented into a new category, but the same concepts from traditional marketing still apply. It is the marketer’s job to create promotional content that captivates the user (if only briefly) and inspires them to engage with the product or brand. A few tried and true forms of advertising, such as newspaper advertisements, are facing the end of their days as we phase out some old media. However, it’s important to remember how you can implement those successes in a modern day campaign, whether it’s a mobile banner ad or an intriguing headline.

Utilize the expertise of history’s most successful marketers below to enhance your mobile marketing efforts.  

Traditional-Marketing-Tips-to-Boost-Your-Mobile-App-1b-01.png

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
The IoT-Connected Car of Today—Case Studies

The IoT-Connected Car of Today—Case Studies

Imagine a world where your car not only drives itself, but also says intelligent things. This would look like an impossibility about five years ago, but today the IoT is already breaking fresh ground for tech...

Ronald van Loon
Ronald van Loon 10 March 2017
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

Travel and hospitality marketing is on the verge of dramatic transformation. Personalisation of marketing communications is moving from dream to necessity, and the change is putting marketers in the driving seat.

Michael Nutley
Michael Nutley 3 December 2024
Read more