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Advice to Digital Marketers Starting a New Role

Advice to Digital Marketers Starting a New Role

Whether you’re a seasoned digital marketer on your 3rd, 4th or 5th tour-of-duty, or just entering a new role after nailing a job interview, you should have the same question for your first day: “What’s going to make...

Ray Beharry
Ray Beharry 4 May 2016
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Digital Transformation - The Law of The Farm

Digital Transformation - The Law of The Farm

There is no such thing as digital transformation only organizational transformation. If your have burning platform syndrome it is because there are other core things burning inside your organization like culture...

Patrick Kitchell
Patrick Kitchell 4 May 2016
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Tips To Make Your Responsive Email Templates Look “Good” On Gmail Or Inbox App

Tips To Make Your Responsive Email Templates Look “Good” On Gmail Or Inbox App

10-20% of viewers will read your email templates on Gmail or Inbox App. But most responsive email templates will look a bit awkward on these email clients. Here are some tips that might help you to fix this!

Roland Pokornyik
Roland Pokornyik 3 May 2016
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Integrated Marketing And Sales: The Road To Revenue Generation

Integrated Marketing And Sales: The Road To Revenue Generation

Marketing and sales teams have traditionally fought different battles on different B2B battlefields, rarely analysing each others’ objectives or taking into consideration each others’ strategies.

William Yates
William Yates 3 May 2016
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How to Turn Employees into Brand Ambassadors

How to Turn Employees into Brand Ambassadors

Building a social employee culture is about branding from the inside out – a brand first needs to communicate internally before it can communicate externally.

Anita Theis
Anita Theis 29 April 2016
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Industry 4.0: What It Means to Global Industry and Consumers

Industry 4.0: What It Means to Global Industry and Consumers

We are in the midst of Industry 4.0 – the fourth wave of technological advancement which will fundamentally alter the way that industry and consumer ecosystems will evolve.

philip dwyer
philip dwyer 28 April 2016
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Conquering PPC In A Competitive Market

Conquering PPC In A Competitive Market

Іf уоu’rе fighting wіth уоur rіvаlѕ fоr thе ѕаmе аudіеnсе аnd kеуwоrdѕ, gеt аhеаd bу mаkіng уоur раіd ѕеаrсh саmраіgnѕ аѕ rеlеvаnt аѕ роѕѕіblе – bу tаrgеtіng lосаl uѕеrѕ wіth lосаtіоn-bаѕеd tасtісѕ. Gооglе lоvеѕ іt.

Pamela Jeffrey
Pamela Jeffrey 28 April 2016
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4 Steps To Successful Influencer Marketing

4 Steps To Successful Influencer Marketing

Simply engaging influencers to create and distribute original content isn’t enough.

Steven Tulman
Steven Tulman 28 April 2016
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Creating Engaging Content For Your SME

Creating Engaging Content For Your SME

If you’re an SME you have more than likely experimented with content for your web site, however the standard of content amongst these smaller companies varies massively because very few SME’s will have a professional...

Phil Ringguth
Phil Ringguth 28 April 2016
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Marriott Starwood Merger and Disruptions in the Hospitality Industry

Marriott Starwood Merger and Disruptions in the Hospitality Industry

The Marriott and Starwood merger is taking place amongst a trend of consolidation in the travel and hospitality industry driven by “New Market” and “Low End” Disruptors in the market, who operate under different...

Joyce Kwong
Joyce Kwong 27 April 2016
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Top KPIs for Measuring Content Marketing Success

Top KPIs for Measuring Content Marketing Success

Content creation is a time-consuming and resource-intensive process. It requires long hours, frequent brainstorming, a ton of research and putting your brand name on the line.

Michael Georgiou
Michael Georgiou 27 April 2016
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An IT Guy Talks About His Experience With Digital Transformation

An IT Guy Talks About His Experience With Digital Transformation

When talking about digital transformation, it sometimes seems that we are no longer focusing on IT departments, treating it as a support role that serves other functions within the company.

Robert Trnovec
Robert Trnovec 27 April 2016
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Strategy And Innovation, Lost In Translation

Strategy And Innovation, Lost In Translation

I have worked for years trying to ensure that strategy execution happens seamlessly. This is still a major struggle for most organisations as they find themselves tied in knots (and frameworks) while the average...

Robert Kerner
Robert Kerner 26 April 2016
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Business To Person Marketing In The Business To Business Space: Does It Work?

Business To Person Marketing In The Business To Business Space: Does It Work?

The business to business (B2B) marketing community often claims that it’s a harder market to work than the business to consumer (B2C) space. Personally, I’ve never quite bought into this point of view, because in both...

William Yates
William Yates 26 April 2016
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Can Collaboration Save You From the Deadline Day Dash?

Can Collaboration Save You From the Deadline Day Dash?

As deadline day looms you and your team can become quite frantic, grasping at loose ends of information and trying to communicate with each other when it can be quite hard to make contact. Having the right technology...

Helen Lancaster
Helen Lancaster 25 April 2016
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China Digital Strategy For The SME (Part 2)

China Digital Strategy For The SME (Part 2)

For western organizations, there is no direct route to a profitable destination in the China market. Marketing in China, as anywhere else, is increasingly digital, so the route must be found on the Chinese Internet.

Ernie Diaz
Ernie Diaz 25 April 2016
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The Importance Of Two-Factor Authentication For Financial Services

The Importance Of Two-Factor Authentication For Financial Services

As cyber security threats increase over time, industries are being forced to safeguard against attacks. And when it comes to security, the financial services industry has always been on the cutting edge.

Oisin Lunny
Oisin Lunny 25 April 2016
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Where To Look For Innovation

Where To Look For Innovation

Not going digital is dangerous. Not going digital can mean you will no longer be in business. There are numerous examples of just this - for companies like Kodak, Blockbuster and Blackberry.

Robert Trnovec
Robert Trnovec 21 April 2016
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We Have to Talk: There Is No Substitute for Talking to Your B2B Customers about Your Brand

We Have to Talk: There Is No Substitute for Talking to Your B2B Customers about Your Brand

Your brand is built on relationships with customers and prospects; it’s built on the emotional connections you’ve been able to make over the years; it’s built by nuance, authenticity and a range other qualitative...

jonathan paisner
jonathan paisner 21 April 2016
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Call For The Marketing Technologist

Call For The Marketing Technologist

Marketing, as a discipline, is rapidly changing to keep abreast of the amount of data and new technologies currently driving marketing decisions and operations within the organization. Scott Brinker of Ion Interactive...

Mike Owen
Mike Owen 21 April 2016
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Influencer Outreach Vs. Brand Advocacy: How To Divide Your Investment

Influencer Outreach Vs. Brand Advocacy: How To Divide Your Investment

Influencers aren’t the only people that can be entrusted to promote your brand. Brand advocates can be pretty powerful too.

Sujan Patel
Sujan Patel 19 April 2016
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Taking On The Trolls: How To Protect Your Brand From Impersonators

Taking On The Trolls: How To Protect Your Brand From Impersonators

Ѕосіаl mеdіа саn bе а mіnеfіеld. Whіlе thе bеnеfіtѕ fаr оutwеіgh thе nеgаtіvеѕ, thеrе аrе ѕtіll mаnу thіngѕ thаt саn gо wrоng – fоr bоth brаndѕ аnd іndіvіduаlѕ.

Jessica Schramm
Jessica Schramm 19 April 2016
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How To Personalize The Retail Experience With Data

How To Personalize The Retail Experience With Data

Being present across a myriad of channels is no longer enough to entice consumers who expect more from brands. Consumers want and demand personalized communications if they are to give up their hard-earned dollars.

Larisa Bedgood
Larisa Bedgood 19 April 2016
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What Are The Ingredients Of A Good Personal Brand?

What Are The Ingredients Of A Good Personal Brand?

How would you describe the elements that make up a good personal brand? What balance of qualities and components are present in the personal brands that you respect and admire?

Jay Denhart-Lillard
Jay Denhart-Lillard 18 April 2016
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Fourth, Fifth, Sixth Screen Experiences?

Fourth, Fifth, Sixth Screen Experiences?

The number of digital out of home installations in the US has grown almost five times over since 2009, giving brands and media planners a new landscape to play in. While these are already great assets for expanding...

Chris Marquardt
Chris Marquardt 18 April 2016
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