Article

Jay Denhart-Lillard
Jay Denhart-Lillard 18 April 2016

What Are The Ingredients Of A Good Personal Brand?

How would you describe the elements that make up a good personal brand? What balance of qualities and components are present in the personal brands that you respect and admire?

Someone recently asked me, "What does a good personal brand look like?"

We could just point to people with strong brands and say "That's it!", but that answer doesn't tell you what exactly makes their brand a strong one. I may be really good at my job, but that doesn't make me Oprah, or Steve Jobs, or Richard Branson.  

No -- what I think that person wanted was a way to examine the elements of their brand, and find areas that they could improve upon. With that in mind, I wrote a short list to help them think through the different aspects of the brand they were building, and suggest some ideas about how to make it stronger. 

My definition: A good personal brand is authentic, and has a good balance of specificity, authority, emotion, helpfulness, influence, and reach.

  1. It's Authentic -- You speak from your soul, following your own path. Copying someone else's brand is a recipe for heartache and failure.
  2. It's Specific -- You have a niche that you can own, so people know what you're known for.
  3. It has Credible Authority -- People listen and believe you because you're an expert -- you know what you're talking about. The topic area is a unique strength of yours.
  4. It's Emotionally Compelling -- You can tell your story in a concise and powerful manner that people connect to in a human way. This also means that you can't make your brand just about what you know or can do. You also have to know the story behind why you do what you do.
  5. It's Helpful -- You and your content are truly useful to people. You want to help people in some meaningful way, which will reward people for their attention.
  6. It's Influential -- Your opinions can move the larger discussion because people listen to you, react to you, and respect you. This one is tough, because it doesn't happen through just your force of will, and takes time.
  7. It Has Reach -- Your voice travels widely and many people follow you -- because when they do, things get better for them (see number 5).

What else do you think makes a good personal brand?

Related Posts:


Yooniko (a brand of Metamorph Corporation) is dedicated to creating the future of unique, personal branding. Find out more here.

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Get Your Emails Opened with These 7 Expert Subject Line Tricks

Get Your Emails Opened with These 7 Expert Subject Line Tricks

The funny thing is, subject lines aren't rocket science—your subject line should describe the content inside of your email. Plain and simple, right? The best subject lines give your readers a glimpse of what they can look forward to when they open your emails.

Shelby McGuigan
Shelby McGuigan 21 July 2017
Read more
Predictions for the Future of SEO

Predictions for the Future of SEO

Unless you’re a search engine optimization expert, odds are you’re not familiar with what awaits the SEO strategy in the future. Media marketing is constantly changing and therefore marketing strategies have to conform and adapt in order to stay on track.

Tony Solomon
Tony Solomon 18 July 2017
Read more
Eight Key Criteria To Help You Choose The Right CMS

Eight Key Criteria To Help You Choose The Right CMS

In this post, we flag up eight of the most important criteria you should be using to assess a CMS, and to compare different software providers.

Linus Gregoriadis
Linus Gregoriadis 18 July 2017
Read more