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Patience is dead - so why does your UI demand it?Patience is a relic and yet we still design digital experiences that expect it. Is conversational UI the next nail in the coffin of patient digital consumers?

                Digital Doughnut Contributor
                1 September 2017
            
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How to make a solid content marketing strategy on a shoestring budgetIf there’s one thing I hope you’ll take away from this article, it’s that big bucks don’t always get you big results. A company may think that throwing lots of cash at a certain project or venture is a guaranteed way...

                Claire Wilson
                1 September 2017
            
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Are session recording tools a risk to internet privacy?Internet privacy and more specifically, the use of session recording tools have been a hot debate in recent months. While regulators and industry leaders concern themselves with how marketers will use the recorded...

                Udesh Jadnanansing
                30 August 2017
            
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Is your web application ready for a facelift? In this article we share a few quick win tips on how to improve the interface of your web application, portal or intranet and highlight the business benefits of upgrading your app to be more intuitive. ...

                Alaina Roberts DipM MCIM CM
                30 August 2017
            
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The Key To Successful Branded Content: Experimentation The number one content marketing enemy? Boredom. It’s important to keep your brand from stagnation by embracing creativity and experimentation. New content formats and platforms are constantly springing up and making...

                Victoria Greene
                29 August 2017
            
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How to Understand Your Customer Needs Through Social Media?Social media is generally known to be a tool of online communication that is used to easily share information and bring together people with similar ideas on the internet. But brands use them as a marketing tool. And...

                Manisha Sukhyani
                29 August 2017
            
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Marketing to Generation Z: Why One Size Doesn't Fit AllWith their desire for authenticity and relevancy, Generation Z should be ripe for referral marketing. However, we discovered 3 insights you should consider when marketing to this demographic.

                Angela Southall
                24 August 2017
            
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Maximising margin in the last mile The last mile is a concept that seems to keep creeping into the retail agenda, mainly because it’s a common tripping point for businesses, who are facing fresh logistical challenges in terms of how, where and how...

                John McGuire
                23 August 2017
            
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How to avoid digital project failure and save £££sIf you have a new website or web application development project on the horizon, you’d think it would be obvious that to achieve success, the right planning is vital. Yet, it is still surprising to see that 70...

                Alaina Roberts DipM MCIM CM
                21 August 2017
            
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This Is How Incentive Based Designs Boost Mobile App EngagementIt takes a lot more than just an interesting idea to create an engaging app. After all, Gimmicks and “flavors of the month” never breaks through the noise of the app stores.

                Nishtha Singh
                21 August 2017
            
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What should enterprise businesses look for in a CMS?With so many providers on the market, each promising countless different functionalities and capabilities, how do marketers decide which content management system (CMS) or enterprise management system (EMS) is right...

                Leonie Mercedes
                21 August 2017
            
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6 Reasons To Partner With An Experienced Development AgencyOutsourcing development work can be a difficult decision to make and many agencies have stayed away from it due to bad experiences in the past. So what are the benefits and what do you need to be wary of?

                Konstantin Boyko
                18 August 2017
            
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How the iPhone Changed the Face of AdvertisingIn the space of a decade, the iPhone changed the face of the mobile industry, impacted consumers lifestyles and shifted the playing field of digital advertising.

                Dale Lovell
                18 August 2017
            
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Pros and Cons of Live Chat Tools vs Online Feedback SurveysProviding a positive customer experience (CX) is becoming increasingly important among digital businesses. It is even seen as a major differentiator. Being able to provide a good CX for your customers means ‘staying...

                Udesh Jadnanansing
                17 August 2017
            
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How to use visual feedback for web designCreating or enhancing your website can take a lot of time and effort, especially when you factor in user feedback. The process involves lots of emailing back and forth, revisions to pages, and meetings among designers...

                Udesh Jadnanansing
                15 August 2017
            
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Get Better SMS Marketing Results with This Periodic TableSMS Marketing has proven to be effective for small businesses and large corporations. But to do it right, there is a certain number of rules a business owner should follow. This SMS Marketing Periodic Table will help...

                Anastasia Sviridenko
                15 August 2017
            
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Is your web content management system still coping with today’s digital challenges?On a day-to-day basis, digital marketers deal with an increasing number of evolving challenges, including maintaining brand consistency across global markets, managing content on different channels, and avoiding data...

                Leonie Mercedes
                8 August 2017
            
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Missing your target audience:  Lessons for marketers from epic campaign failsWhen it comes to bad advertising, annoying your audience is one thing, but causing offence can be detrimental past the point of recovery. 

You might have the right product, but what if you have the wrong target...

                Claire Wilson
                7 August 2017
            
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Creating an Organizational Strategy for a Disparate EcosystemBecause of how easy it can be to spin up websites today, there are more and more organisations with disparate ecosystems and digital properties. So now organisations are faced with the challenge of bringing...

                Jill Grozalsky
                7 August 2017
            
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Who Should Own The CMS Selection Process? Marketers have assumed greater responsibility for technology in recent years, and increased ownership and influence in the area of content management systems is a case in point.  Should IT or marketing be in charge of...

                Linus Gregoriadis
                7 August 2017
            
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All You Need to Know About Segmentation and Targeting	Customer Segmentation and Targeting is one of the best ways to use Big Data wisely. Segmentation enables you to personalise your approach to meet every customer group`s needs. Building the right segmentation groups...

                Asena Atilla Saunders
                3 August 2017
            
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Does the segmented-self mean the death of demographics for marketers?Just because you are the same age as some of the people you see, earn about the same or are the same sex doesn’t mean you buy the same things or love the same brands. There may be some life stage similarities...

                Dean Taylor
                28 July 2017
            
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Less crap, more craft: A how to for marketersMarc Pritchard, P&G’s Chief Brand Officer, once again threw down the gauntlet at Cannes Lions by promoting less crap and more craft in advertising. Of course he’s right that as an industry we should constantly be...

                Tim Webster
                26 July 2017
            
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Why businesses shouldn’t fear negative online feedbackAccording to a study carried out by RTE, over 30% of companies do not monitor what is being said about them online – whether it’s on their website, mobile app or social media profiles. And interestingly enough, much...

                Udesh Jadnanansing
                26 July 2017
            
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Best Time-Tracking Software for WindowsMost of the time-tracking applications are offered as cloud-based solutions, but still there are companies and freelancers who prefer time-tracking tools on own computer or server. Some companies opt for it due to...

                Marina Pilipenko
                25 July 2017
            
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