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Audience Intelligence Is Social Listening

Audience Intelligence Is Social Listening

Audience intelligence is the evolution of social listening. It’s a process which allows you to collect and understand all of the digital signals revolving around your audience(s).

Rick Barron
Rick Barron 22 August 2019
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6 Practices to Ensure Success of Your B2B Content Marketing Strategy

6 Practices to Ensure Success of Your B2B Content Marketing Strategy

An increasing number of B2B marketers are leveraging content to build an online reputation and engage with the targeted audience. But many of them lack an effective strategy that can guarantee the desired outcome from...

Angelina Smith
Angelina Smith 12 August 2019
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5 Effective Suggestions That You Should Follow for Marketing Your Business on Instagram

5 Effective Suggestions That You Should Follow for Marketing Your Business on Instagram

You might come across a number of strategies for marketing your business on Instagram. However, all strategies are not going to be worth your time. Make sure that you pay attention to the ones that have been mentioned...

Digital Doughnut Contributor
Digital Doughnut Contributor 9 August 2019
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What's next for Voice Search and Voice Assistants?

What's next for Voice Search and Voice Assistants?

Many of us have a Siri, Cortana or Alexa in our lives, but what’s next for voice assistants and voice search? Are they going to rock our worlds and magically make daily life so much easier? The short answer: no...

Sarah Sennett MSc
Sarah Sennett MSc 8 August 2019
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Why Some Startups Have What It Takes To Succeed And Why Most Never Make It!

Why Some Startups Have What It Takes To Succeed And Why Most Never Make It!

There are several reasons why some startups are able to carve their own niche while others fall by the wayside. Here, we take a closer look at what it takes for any new entrant to the marketplace to be successful.

Ronen Menipaz
Ronen Menipaz 7 August 2019
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Is Your Logo Doing Enough for Your Business?

Is Your Logo Doing Enough for Your Business?

Logos. Every business has them. They’re a quick and easy way to get across your name and message in one single image, that can be transplanted anywhere and everywhere. So is your logo getting your message across, is...

Tom Sharp
Tom Sharp 6 August 2019
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10 FAQ About WordPress Themes Answered

10 FAQ About WordPress Themes Answered

Since the demand in using the CMS continues to grow, the number of questions around WordPress continues to grow. So, we've decided to pick 10 of the most frequently asked questions and answer them.

Nannie Nova
Nannie Nova 5 August 2019
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5 Steps to Get Your Website Indexed by Google

5 Steps to Get Your Website Indexed by Google

Generally, Google and other search engines take up to a few months to crawl your website, understand it and eventually display it in relevant search results. The more time you spend waiting, the more opportunities you...

Tom Casano
Tom Casano 31 July 2019
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International Friendship Day. A More Personal Way to Connect with Consumers?

International Friendship Day. A More Personal Way to Connect with Consumers?

Despite the growth in the unashamedly materialistic shopping events such as Black Friday and Amazon Prime Day, many retailers are looking to connect with consumers on a more personal level. Could International...

Angela Southall
Angela Southall 26 July 2019
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Is Your 1-2-1 Marketing Stunting Your Growth?

Is Your 1-2-1 Marketing Stunting Your Growth?

Despite the plethora of tools and strategies, 1-2-1 marketing is not achieving the required results. Time to look at the sources of the problems and seek a new approach.

Mike Owen
Mike Owen 25 July 2019
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How to Avoid Marketing Yourself into Debt

How to Avoid Marketing Yourself into Debt

Marketing your business the right way while staying in your budget can be challenging. With so many channels and platforms available, it can be very easy to overspend or concentrate on the wrong medium. Marketing...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 July 2019
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PR and Marketers Need Brains, Not Contacts

PR and Marketers Need Brains, Not Contacts

Whether you’re a PR or marketing specialist, popularity isn’t a prerequisite to exert influence in the digital age – not when valuable contacts are listed within databases and newswires. Instead, you need to be smart,...

Glenn Matchett
Glenn Matchett 23 July 2019
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14 Benefits of Good User Interface Design

14 Benefits of Good User Interface Design

The most effective User Interface (UI) Design is born from being a part of the wider User Experience (UX) process. While best practice solutions exist, they should never be blindly applied without careful...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 19 July 2019
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How to Improve Customer Support, Get Positive Word of Mouth and Increase Sales

How to Improve Customer Support, Get Positive Word of Mouth and Increase Sales

Customer support is not just about being gracious to your customers. It impacts how customers and prospects view your company as well as your bottom line.   

David Clark
David Clark 11 July 2019
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How Does AI Technology Affect the Marketing industry in 2019?

How Does AI Technology Affect the Marketing industry in 2019?

Artificial intelligence is getting widely adapted by various industries and online marketing is not an exception. But what are the main benefits of AI in marketing and how it can improve your campaign performance? In...

Manuel Dietrich
Manuel Dietrich 11 July 2019
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BIMA Conference: Speakers Announced for Lessons from the Future - 18 September 2019

BIMA Conference: Speakers Announced for Lessons from the Future - 18 September 2019

The inaugural BIMA Conference takes place on September 18th. Lessons from the Future is the theme, and the first five speakers announced for the event are set to make good on the conference’s aim of exploring the...

Rachel Johnson
Rachel Johnson 10 July 2019
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How to Ace your Digital Marketing Strategy

How to Ace your Digital Marketing Strategy

As 2019 gains momentum, new technologies are coming out and existing ones are getting smarter. Customers are getting savvier even as they are being bombarded with more marketing every day. And as these changes...

Lorraine Pavel
Lorraine Pavel 10 July 2019
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5 Things You Need to Know About B2B Online Lead Generation in 2019

5 Things You Need to Know About B2B Online Lead Generation in 2019

The State of B2B Lead Generation 2019 report, published by London Research and ON24, focuses on the characteristics of lead generation leaders, outlining what it takes to deliver a successful strategy. In this post...

Aliya Zaidi
Aliya Zaidi 8 July 2019
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What Does It Take To Sell To The New B2B Buyer?

What Does It Take To Sell To The New B2B Buyer?

With every passing day, there are new challenges making the B2B industry even more difficult. This article will take you through a few top tips to help you meet your sales goal!

Anosha Imran
Anosha Imran 8 July 2019
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AI and Social Media combined? You Bet

AI and Social Media combined? You Bet

Want to expand your knowledge of the AI world? Make sure you’re following these industry leaders.

Rick Barron
Rick Barron 8 July 2019
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Have we Reached Peak Influencer? It's Time to Turn to Your Customers

Have we Reached Peak Influencer? It's Time to Turn to Your Customers

Is the rise of Virtual Influencers the beginning of the end? Or is this the point at which brands realise the value of their customers as authentic influencers?

Angela Southall
Angela Southall 8 July 2019
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3 Smart Steps to Help Launch Your New Loyalty Program

3 Smart Steps to Help Launch Your New Loyalty Program

Your company is beginning to realize that employing a loyalty program is important. But what are the best steps to take towards getting it all started? Take a peek into the world of loyalty marketing, and let those...

Sandra Gudat
Sandra Gudat 5 July 2019
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How to Build a Winning Prospect-Sales Relationship

How to Build a Winning Prospect-Sales Relationship

Have you ever met anyone who’s said: “Gee, I really like receiving sales calls”? We haven’t. But yet, sales calls haven’t gone anywhere. They’re still an essential part of how many businesses start and how they grow. ...

Alex Brix
Alex Brix 5 July 2019
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Is Marketing Automation really working…..Or just a waste?

Is Marketing Automation really working…..Or just a waste?

Is Marketing Automation really working…..Or just a waste? There are some fundamental reasons why it might be considered a waste rather than a Marketing essential…

Mike Owen
Mike Owen 3 July 2019
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What Does it Cost to Produce A Video?

What Does it Cost to Produce A Video?

If you have spent any time attempting to get a quote for a video you want produced, I'm sure you've discovered that prices are all over the place from $99 to $50,000. With that kind of price range it's...

Alexandrea Day
Alexandrea Day 3 July 2019
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