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How To Master Localized SEO

How To Master Localized SEO

When you’re rolling out different language versions of your website, ignore localized SEO at your peril. Failing to consider local keywords, backlinks and social media could cost you valuable site visitors. You’re...

David Ost
David Ost 14 June 2017
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Dynamic Remarketing and Video: A Symbiotic Connection

Dynamic Remarketing and Video: A Symbiotic Connection

Everyone enjoys video, and now video is making a big splash in dynamic retargeting. Gone are the days of generic video retargeting, enter video retargeting for maximum appeal.

Sarah Nochimowski
Sarah Nochimowski 14 June 2017
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How Influencer Marketing diversification can convert customers

How Influencer Marketing diversification can convert customers

High-profile cases of non-disclosure and issues of transparency have recently brought into question Influencer Marketing’s rules of engagement for brands, influencers and regulatory bodies. However, reports of its...

Mark Henshall
Mark Henshall 8 June 2017
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Netting a wider readership through smart analytics

Netting a wider readership through smart analytics

It’s a tumultuous time for news providers. Web-based content has meant younger news sites are drawing readers away from the established publications with traditionally loyal readers. The internet doesn’t care for...

Lisa Luu
Lisa Luu 7 June 2017
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10 Ways to Take Your Facebook Videos Viral

10 Ways to Take Your Facebook Videos Viral

While getting your content to go viral may be an incredible challenge, it is still possible. Whereas ten years back, you would have needed special skills to create video content, now anyone can create and share with a...

Dror Ginzberg
Dror Ginzberg 6 June 2017
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5 budget-saving tips to make video and other new platforms work for your brand

5 budget-saving tips to make video and other new platforms work for your brand

Enough of all the stats about the rise of video in marketing. If you don’t know it’s the next big thing, you must have been living under a rock. What we want to discuss is how brands with different budgets can jump on...

Claire Wilson
Claire Wilson 5 June 2017
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Employer Branding: How To Build A Strong Brand On Social

Employer Branding: How To Build A Strong Brand On Social

If you’re looking for a job, especially in social media, you need to remember about updating and controlling your social media profile and privacy. You don’t want the CEO to catch you red-handed doing something...

Jan Zajac
Jan Zajac 1 June 2017
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How Social Media Can Help Generate Conversions

How Social Media Can Help Generate Conversions

If you think your website needs help in order to generate conversions, think about using social media. It’s free, does the job and is certainly a platform all businesses should be using.

Neil Capstick
Neil Capstick 1 June 2017
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How To Use LinkedIn To Promote Your Business

How To Use LinkedIn To Promote Your Business

LinkedIn is not a repository of CVs anymore. Many businesses use it to promote their product and services and get exposure to their brand. Here we will examine how you can leverage this social media channel to promote...

Anton Sirik
Anton Sirik 25 May 2017
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360 Video: 5 Things To Know Before You Start Planning

360 Video: 5 Things To Know Before You Start Planning

360 video is a bit of a paradox. While some pundits love to group it in with augmented and virtual reality, others don’t. It’s all a bit confusing for the consumer (who probably doesn’t really care) but for someone in...

Davor Cvitas
Davor Cvitas 24 May 2017
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8 Marketing Automation Mistakes And How To Avoid Them

8 Marketing Automation Mistakes And How To Avoid Them

According to the Annuitas group, businesses that use marketing automation to nurture prospects experience as much as a 451% increase in qualified leads. But is every company using marketing automation efficiently and...

Richard Fallah
Richard Fallah 23 May 2017
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Marketing Experiments vs Tests: Why Marketers Need to Know The Difference

Marketing Experiments vs Tests: Why Marketers Need to Know The Difference

Both tests and experiments are critical for growth. But knowing the difference between these two approaches can help you advance your organization’s learning of what works to drive revenue. There’s a science to both...

RJ Talyor
RJ Talyor 22 May 2017
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A Complete Guide To Help Sales and Marketing Work On The Same Team

A Complete Guide To Help Sales and Marketing Work On The Same Team

''Companies with dynamic, adaptable sales and marketing processes report an average 10% more of their salespeople meet their quotas compared to other companies.'' - CSO Insight

Michael FitzGerald
Michael FitzGerald 19 May 2017
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Facebook Trends UK: March & April 2017

Facebook Trends UK: March & April 2017

Sotrender is proud to present the 20th and 21st editions of Facebook Trends UK – the first report analyzing brand communication on Facebook in the UK. We've analysed reach, engagement, customer service, and...

Jan Zajac
Jan Zajac 19 May 2017
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Emojis for business: Helpful hack or unnecessary evil?

Emojis for business: Helpful hack or unnecessary evil?

There are emojis for just about everything these days, but why? A huge 92% of the online population use emojis, but should businesses be joining in with this trend? When are emojis an asset to marketing efforts and...

Claire Wilson
Claire Wilson 17 May 2017
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Demand For Digital Marketing Skills Outstrips Supply

Demand For Digital Marketing Skills Outstrips Supply

A new report into hiring trends reveals a growing demand for digital advertising and marketing skills. The report, 2017 Marketing Hiring Trends, says 44% of companies are planning to hire more marketers in 2017.

Annette Staglieno
Annette Staglieno 16 May 2017
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How To Convert Followers Into Customers Using Instagram

How To Convert Followers Into Customers Using Instagram

“But like, how many followers do you have?” – And, are you using Instagram for marketing to convert them into paying customers? In the marketing world, there’s often a heavy emphasis on...

Luisana Cartay
Luisana Cartay 15 May 2017
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Go International With Global Pages on Facebook

Go International With Global Pages on Facebook

Global Pages were invented with the purpose of simplifying social media presence of global brands on Facebook. Thanks to this feature, it’s easier not only to maintain your brand’s activities, but also to measure the...

Jan Zajac
Jan Zajac 15 May 2017
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Nine Ways To Launch A Successful Career In Digital Marketing

Nine Ways To Launch A Successful Career In Digital Marketing

Businesses are flocking towards the modern-day marketing initiatives with gusto. Taking into consideration the real-time nature of projects, and the immediate impact they can have on an organisation; a career as a...

Annette Staglieno
Annette Staglieno 10 May 2017
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5 Ways To Harness the Power Of Shoppable Marketing

5 Ways To Harness the Power Of Shoppable Marketing

What is shoppable marketing and how can you take advantage of it? We look at 5 great examples of how retailers are harnessing shoppable content to drive consumers through the purchase funnel.

Angela Southall
Angela Southall 10 May 2017
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Social Media Measurement: 11 Basic Definitions You Need To Know

Social Media Measurement: 11 Basic Definitions You Need To Know

Social media measurement is an essential part of any social media campaign. At least it should be. You measure your social media activity by looking at specific metrics. Certain sets of metrics will help indicate how...

Jan Zajac
Jan Zajac 8 May 2017
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The Value Of User-Generated Content

The Value Of User-Generated Content

Star ratings, consumer reviews, online user forums and upstart bloggers – they all shape the way today’s consumers evaluate products and services online. In fact, all types of online user-generated content have...

Greta Paa-kerner
Greta Paa-kerner 5 May 2017
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There Is No Such Thing As A Boring Industry, Only Boring Content

There Is No Such Thing As A Boring Industry, Only Boring Content

Behind every business is a person and a story. Dig deep into that story and you’ll discover amazing and compelling content. When presented in the right way, any content can be compelling and engaging. All you need to...

Abdaraouf Zouai
Abdaraouf Zouai 5 May 2017
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What is L10n? All The Localization Stats, Facts And Data You Need To Know

What is L10n? All The Localization Stats, Facts And Data You Need To Know

Got any doubts about L10n? Or localization, if you prefer to call it that? Check out this article and get all the data you need on one of the fastest growing industries in the United States.

David Ost
David Ost 5 May 2017
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Improve International Reach With Facebook Global Pages

Improve International Reach With Facebook Global Pages

If you asked any brand what one of their main marketing purposes is, many of them would say “We want to reach internationally”. Nowadays, in the international environment that Facebook provides, working towards such a...

Jan Zajac
Jan Zajac 3 May 2017
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