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3 Reasons Why Posting Rate Doesn’t Matter As Much As You Think It Does

3 Reasons Why Posting Rate Doesn’t Matter As Much As You Think It Does

Understandably, brands are increasingly wary of crossing the line between sharing content and instilling discontent within their followers. And collectively, we imagine the number one culprit of user annoyance with...

Luisana Cartay
Luisana Cartay 1 August 2018
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Passion networks - Why marketing campaigns require a deeper understanding of your audience

Passion networks - Why marketing campaigns require a deeper understanding of your audience

Social media users find solace in joining specific passion groups, especially when being part of such an imposing online environment. People use their interests to define themselves - and jump on social feeds to put...

Tom Bracher
Tom Bracher 1 August 2018
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Please let this be good, please let this be good…

Please let this be good, please let this be good…

Are you looking to take your social media learning to the next level?

Rick Barron
Rick Barron 31 July 2018
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Digital marketing—Why companies need it?

Digital marketing—Why companies need it?

Gone are the days when companies used to depend on TV campaigns and conventional marketing schemes to increase their brand awareness in market. All thanks to World Wide Web, the world has literally squeezed—at least...

ankita sehgal
ankita sehgal 30 July 2018
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How to Create User-First Editorial Content

How to Create User-First Editorial Content

It’s time for the audience to be heard. How can brands ensure that messages are created and communicated in a user-friendly way?

Stuart Stubbs
Stuart Stubbs 27 July 2018
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Role of User Experience in Success of an Ecommerce App

Role of User Experience in Success of an Ecommerce App

Giving the best user experience to a user is what everyone strives for, but a proper research about the market and your target audience will actually give you a clear picture on how you need to go ahead with your app.

Mohit Maheshwari
Mohit Maheshwari 26 July 2018
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All oars in the water

All oars in the water

If you’re a small company, calling attention to your brand and defining your company’s purpose can be a daunting challenge. Your social media team may also be small not to mention the budget you’ve been provided to...

Rick Barron
Rick Barron 24 July 2018
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Social Media Doesn’t Impact Sales in eCommerce, So How Does it Help?

Social Media Doesn’t Impact Sales in eCommerce, So How Does it Help?

Before you create online store mobile app, make sure you integrate these features well in advance so as to make the most out of your social media power.

Rakesh Jain
Rakesh Jain 20 July 2018
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Why targeted messaging on social media is so effective: A sporting example

Why targeted messaging on social media is so effective: A sporting example

Audiences with specific passions on social media can sometimes cross paths based on other interests they share - and when it comes to the sports passion network on Twitter - there are many different sub-communities...

Tom Bracher
Tom Bracher 19 July 2018
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Post GDPR

Post GDPR

The General Data Protection Regulation (GDPR) can be broad and far-reaching but looking at it from a digital marketing perspective – what are the new rules of storing personal data? And more importantly, how is it...

Sarah Taylor
Sarah Taylor 18 July 2018
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Facebook Ads and Pages: a New Level of Transparency

Facebook Ads and Pages: a New Level of Transparency

In the last couple of months, Facebook has been changing the way they present ads and pages on their platforms in a way to add more transparency to their users. This should help Facebook offer a better experience to...

Georges Fallah
Georges Fallah 18 July 2018
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Three ways retailers can create brand fans

Three ways retailers can create brand fans

Since the 1950s and the advent of television, heavy investment into brand building via advertising and marketing has ultimately been about encouraging consumers to believe in you and your product. Social has changed...

Apu Gupta
Apu Gupta 17 July 2018
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How Brands Can Benefit from Creating Ephemeral Content

How Brands Can Benefit from Creating Ephemeral Content

Read about how brands use ephemeral content in their marketing strategies to attract and retain new customers, and entertain old ones.

Larry Reed
Larry Reed 17 July 2018
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Podcast from Cannes Lions - Marketing Trends

Podcast from Cannes Lions - Marketing Trends

The second episode recorded at Cannes Lions 2018. Here we looked at some marketing trends being discussed with Somethin'Else; the BRIT Awards and ITV on how brands can succeed on social media by learning from how...

Russell Goldsmith
Russell Goldsmith 16 July 2018
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Importance Of Brand Registration For Your Business

Importance Of Brand Registration For Your Business

Trademarks are something that often seems unnecessary and is therefore neglected. Most people don’t realize that by giving their business a trademark, they actually give it its identity. This can be realized in the...

David Koller
David Koller 13 July 2018
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Paid Social works…but homework is required

Paid Social works…but homework is required

Paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message.

Rick Barron
Rick Barron 11 July 2018
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To Stay Competitive, Retail Marketers Must Swap Agency for Specialist

To Stay Competitive, Retail Marketers Must Swap Agency for Specialist

Today's retail market is being described as one of “the most challenging and competitive in 50 years.” As evidenced by high-profile store closures and bankruptcies, retailers are struggling to keep up with the...

Conor Ryan
Conor Ryan 10 July 2018
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6 Ways to Use Social Media for Promoting Your Event

6 Ways to Use Social Media for Promoting Your Event

When planning an event, it is not unthinkable that sometimes people forget to put into action certain strategies that get people to show up for the event.

Monica Wilson
Monica Wilson 9 July 2018
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New tech tools drive SME success in E-commerce

New tech tools drive SME success in E-commerce

Traditionally small to medium sized business have been limited in a number of ways to drive their businesses forward in ECommerce through lack of money, access and visibility. However with a new digital era , as...

Alvaro Verdoy
Alvaro Verdoy 6 July 2018
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How brands are using social to manage the customer experience

How brands are using social to manage the customer experience

A Digital Leaders roundtable hosted in London last month provided some great insights into how brands are trying to use social channels more strategically as part of their customer experience (CX) initiatives.

Linus Gregoriadis
Linus Gregoriadis 4 July 2018
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How to Get Instagram Followers

How to Get Instagram Followers

Everyone’s favorite photo-sharing app, Instagram boasts over 800 million monthly active users worldwide. Of course, this means a huge portion of your prospects are hanging out on the platform, ready to be marketed to!...

Georges Fallah
Georges Fallah 29 June 2018
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How to Use Audience Retention Report To Increase YouTube Video Watch Time

How to Use Audience Retention Report To Increase YouTube Video Watch Time

Now that you have viewers on YouTube, how do you get them to watch your whole video? Find what you have done well and what could have been better in the Audience Retention report, one of the most valuable dashboard in...

Elliot Chan
Elliot Chan 29 June 2018
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It takes a Village

It takes a Village

Assembling a large following on one social media platform is not an easy task to achieve…it takes time and effort. That said, the ability to diversify across multiple social platforms enables influencers to reach a...

Rick Barron
Rick Barron 28 June 2018
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Experimentation: the holy grail for landing page optimisation

Experimentation: the holy grail for landing page optimisation

The LIFT Model is a neat blueprint for optimising landing pages through experimentation. It boils down to 6 defining factors for analysing, testing, and improving landing pages and content; in this case applied to the...

Angela Southall
Angela Southall 28 June 2018
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Social networks are getting less graphically diverse: why?

Social networks are getting less graphically diverse: why?

The role Starbucks and Whole Foods played in boosting hip neighbourhoods, as well as Ikea’s contribution to city apartments - seems to be rubbing off on the world of social media.

Tom Bracher
Tom Bracher 12 June 2018
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