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Brand Promotion for Small Businesses

Brand Promotion for Small Businesses

Without a doubt the trickiest part of running a successful small business is brand promotion and achieving the desired level of brand awareness.

John Hinds
John Hinds 27 November 2018
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Best Marketing Automation Software for Small Businesses

Best Marketing Automation Software for Small Businesses

Today, you can find plenty of Marketing Automation solutions that can help your small business achieve its goals without breaking the bank. With the right Marketing Automation software, you can make better results...

Raymond Thomas
Raymond Thomas 26 November 2018
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How Amazon can help brands make the most of Black Friday

How Amazon can help brands make the most of Black Friday

Black Friday goes well beyond offering simple discounts. Brands that want to succeed over the four-day shopping weekend event need to create an activation plan and make use of consumer-focused content and media. E...

Chris Cooper
Chris Cooper 23 November 2018
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Last-Minute Black Friday Tips for Your Business

Last-Minute Black Friday Tips for Your Business

Black Friday is looming closer with every passing day. If you haven’t started preparing your campaigns yet, fear not; there are still some things you can do to promote your sale:

Guy Levine
Guy Levine 22 November 2018
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A Holistic SEO Approach: How To Get The Most Out of Search

A Holistic SEO Approach: How To Get The Most Out of Search

When we think of SEO, we often think of reaching the #1 spot for our target keywords. While this is important and can drive significant and valuable traffic, we tend to ignore the rest of the buyer's journey.

Andrew Peluso
Andrew Peluso 22 November 2018
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Traditional Marketing Vs Digital Marketing

Traditional Marketing Vs Digital Marketing

The battle of heavyweights is on! One side of the ring there is the undisputed champion of Marketing world ‘Traditional Marketing’ and on the other side there a new undefeated challenger the ‘Digital Marketing’

Sumit Gharal
Sumit Gharal 20 November 2018
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Thought Leadership vs. SEO: Your Blogging Objective Matters

Thought Leadership vs. SEO: Your Blogging Objective Matters

You may feel the pressure to start content marketing for your company. The impetus to launch into content marketing may vary. Your competitors are doing it. It seems like everywhere you turn, marketers are talking...

Jeremy Durant
Jeremy Durant 20 November 2018
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Does it matter which customer experience metric you choose?

Does it matter which customer experience metric you choose?

Are you responsible for measuring the progress in improving customer experience? If yes, I’m sure you needed to come up with a rationale on which metrics to choose for this: Is it an all ubiquitous Net Promoter Score ...

Alyona Medelyan
Alyona Medelyan 15 November 2018
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Useful Things to Know When Creating Evergreen Content for a Digital Marketing Agency Website

Useful Things to Know When Creating Evergreen Content for a Digital Marketing Agency Website

In digital marketing, things change so fast that even usual words lose parts of their meaning. The same thing is with evergreen content, which, in fact, may be even a year-green. However, being watered with updates...

Anty Y.
Anty Y. 15 November 2018
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50 Digital Marketing Influencers to Keep an Eye on in 2018

50 Digital Marketing Influencers to Keep an Eye on in 2018

Influencers have the power to alter deep-rooted perceptions, brand loyalty and implement the seeds of new ideas and behaviours. This marketing influencer style is gaining popularity because it emphasizes human...

Lorraine Pavel
Lorraine Pavel 14 November 2018
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Improve Your School Marketing in Just 15 Minutes

Improve Your School Marketing in Just 15 Minutes

As marketers we’re often pulled in many different directions, trying to do it all with little resources and even less time. Yet, if you break it down there are a lot of activities that can be accomplished in just 15...

Alta Justus
Alta Justus 12 November 2018
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Productcaster’s top tips for choosing a CSS partner for Agencies and Retailers

Productcaster’s top tips for choosing a CSS partner for Agencies and Retailers

As Google Shopping and digital marketing experts, Productcaster were ahead of the game when it came to entering the Google Comparison Shopping Service (CSS) world.

Dave Trolle
Dave Trolle 9 November 2018
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Four Reasons Why Retailers Need Multi-touch Attribution

Four Reasons Why Retailers Need Multi-touch Attribution

The UK’s long hot summer saw retailers perform better than expected, with sales rising 0.2% for the month of August, but times are still challenging with numerous well-known names from Evans Cycles to Claire’s...

Manu Mathew
Manu Mathew 1 November 2018
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How Can You Build Your Brand Image Using Social Media

How Can You Build Your Brand Image Using Social Media

It is not an easy task to build trust with your customers, you need to invest a lot for establishing your business. To handle everything in a controlled manner, social media can be an effective platform for your brand...

Jacob Colleen
Jacob Colleen 31 October 2018
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Hitting the bullseye

Hitting the bullseye

Hashtags play a crucial role in developing an interest in your social media accounts and are used on a number of social media platforms, most commonly, Twitter and Instagram. Including a hashtag with your posts helps...

Rick Barron
Rick Barron 30 October 2018
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Four key trends defining the future of social

Four key trends defining the future of social

Social media management platform Hootsuite hosted the London edition of its Future of Social conference series last week where the company’s chief marketing officer Penny Wilson outlined four important trends that are...

Linus Gregoriadis
Linus Gregoriadis 30 October 2018
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KITT was the original voice-search engine

KITT was the original voice-search engine

In 2017, 46% of adults in the US reported using voice-controlled smart assistants (Pew Research Center). Some are predicting that as soon as 2020 50% of all searches will be carried out by voice engines. With the tech...

Tim Carter
Tim Carter 26 October 2018
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SEO for SaaS: Detailed 2018 To-Do List

SEO for SaaS: Detailed 2018 To-Do List

SEO today holds an important place in the business success of a Software as a Service company. The nature of the SaaS business model is to provide a service to a customer via the digital channels, or in most cases...

Mark Maric
Mark Maric 8 October 2018
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AI and Content Marketing: How to Become a King of Content

AI and Content Marketing: How to Become a King of Content

In the increasingly overloaded internet era, it’s harder than ever for brands to stand out from the crowd. Where once, content marketing offered an opportunity for differentiation, now even business the size of the...

Tom Salvat
Tom Salvat 5 October 2018
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9 Proven SEO Tips to Maximize Blogging for Better Traffic

9 Proven SEO Tips to Maximize Blogging for Better Traffic

We know that optimizing every page on your website is vital for you to get ranked higher in search engines. As a result, more traffic will be driven to your website where the possibilities of engagement happen. But...

Ritu Sharma
Ritu Sharma 3 October 2018
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Artificial Intelligence Definitions

Artificial Intelligence Definitions

Chances are, you may be interested in artificial intelligence. But there’s just so much information out there. You probably won’t know where to start. Want to learn about, say Machine Learning and Neural Networks? I...

Radzi Schmaus
Radzi Schmaus 1 October 2018
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Searching in all the wrong places

Searching in all the wrong places

Search engine optimization (SEO) allows you to improve the visibility of your brand’s website in the search results, making it more likely that people will click through and pay you a visit. The ins and outs of SEO...

Rick Barron
Rick Barron 27 September 2018
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Content Marketing: Why Most Business Blogs Suck

Content Marketing: Why Most Business Blogs Suck

If your website is the central part of your business, you can’t afford to overlook the state of your business blog.

Ivan Serrano
Ivan Serrano 26 September 2018
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Who should deal with your inbound marketing agency? The Head of Marketing or the CIO?

Who should deal with your inbound marketing agency? The Head of Marketing or the CIO?

We can all agree that digital marketing has both technical and marketing elements. SEO, in particular, calls for things like changes to the code and server settings; while paid search and paid social often require new...

Emma Knightly
Emma Knightly 24 September 2018
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On-line Video: The Future of Content Marketing

On-line Video: The Future of Content Marketing

Imagine if we were five years in the future and you came across this page. Do you think you would be reading this article or watching it in video form? On-line video is continuing its unstoppable rise, and as a result...

Sharon Dargaville
Sharon Dargaville 18 September 2018
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