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Building Customer Lifetime Value for Black Friday 2021 and Beyond

Building Customer Lifetime Value for Black Friday 2021 and Beyond

Over the past couple of years there has been a great deal for ecommerce retailers to feel unsure about. From pandemics to privacy updates, the goalposts haven’t remained in the same place for long. However, amidst all...

Charlie Casey
Charlie Casey 14 October 2021
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Machine Learning in Retail: Should You Implement it?

Machine Learning in Retail: Should You Implement it?

Many retail businesses are now starting to use AI and machine learning to keep up with the constant changes in consumer behaviors. Using the same strategy in your business might allow you to get good results as well.

Henry Bell
Henry Bell 30 September 2021
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New Research Reveals Content Marketers’ Biggest Battle

New Research Reveals Content Marketers’ Biggest Battle

A crucial step in the journey to content marketing maturity involves converting senior management enthusiasm into an in-depth understanding of the benefits of a strategic approach, and what is required to establish one.

Michael Nutley
Michael Nutley 27 September 2021
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Why Google Analytics 4 Won't Mean a Thing if You're Not Measuring the Right Thing

Why Google Analytics 4 Won't Mean a Thing if You're Not Measuring the Right Thing

While GA4 promises to take your measurements to a new level – we’re encouraging businesses to not get sucked into the 'more' mentality when it comes to measurement, but to take the time to review whether they...

Kirsty Hunt
Kirsty Hunt 23 August 2021
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Powering Your Content Strategy From Consumption Analytics

Powering Your Content Strategy From Consumption Analytics

Publishers can leverage such algorithms to give life to a content strategy that aligns with the likes of the end-user. This helps to optimize the value of the content from a data-driven perspective. Consumption...

Cynthia Sebatina
Cynthia Sebatina 19 August 2021
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Nail Your Media Investment

Nail Your Media Investment

Lindsay Parry, Managing Director Nepa UK and Kalle Backlund, R&D and Head of MMM at Nepa, explain how brands can maximise their marketing ROI by translating insights into action.

Lindsay Parry
Lindsay Parry 17 August 2021
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12 Ways You Can Help Your Agency's Revenue Grow

12 Ways You Can Help Your Agency's Revenue Grow

Building your agency and generating revenue requires time and effort. Here are few tips that you can implement to surpass the million dollar revenue mark.

Sean Davis
Sean Davis 10 August 2021
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5 Critical Questions Businesses Need to Ask Themselves to Successfully Sail Through the Waves of Covid Disruption

5 Critical Questions Businesses Need to Ask Themselves to Successfully Sail Through the Waves of Covid Disruption

Coronavirus shook the fiscal and operational thresholds of businesses across the globe beyond tolerable limits. And if you thought that the destruction was over, this isn't quite true for the post-pandemic...

Priya Kumari
Priya Kumari 5 August 2021
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Why Personalisation in Digital Marketing Matters

Why Personalisation in Digital Marketing Matters

In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed on Coca Cola bottles and cans. The result? More than 250 million...

Desiree Gullan
Desiree Gullan 5 August 2021
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Infographic: Closing the Omnichannel Gap

Infographic: Closing the Omnichannel Gap

A new report from London Research explores how companies can adopt omnichannel strategies for stronger brand-consumer connections. The research, carried out in partnership with Catalyst and Xaxis, is based on...

Linus Gregoriadis
Linus Gregoriadis 29 July 2021
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What’s Love Got to Do With it?

What’s Love Got to Do With it?

It takes an awful lot for a brand to be not just liked but loved. According to the research in our Brand Love report, loved brands aren’t necessarily the most innovative - just one in 10 marketers think that matters...

Louise Findlay-Wilson
Louise Findlay-Wilson 27 July 2021
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Personalisation Gap - Why it's Growing Despite the Boom in Ecommerce Demand

Personalisation Gap - Why it's Growing Despite the Boom in Ecommerce Demand

The accelerated and sustained growth in ecommerce over the course of the pandemic has widened the ‘personalisation gap’ between customer expectations and retailers’ capabilities. But why is it happening and what can...

Wulfric Light-Wilkinson
Wulfric Light-Wilkinson 21 July 2021
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Omnichannel Marketing Can Close the Gap Between Brands and their Customers

Omnichannel Marketing Can Close the Gap Between Brands and their Customers

There are always gaps between where consumers spend their media time, and brands spend their advertising budgets. New research reveals where the biggest discrepancies are right now, and why. And it examines why...

Michael Nutley
Michael Nutley 19 July 2021
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Three Steps to Moving Your Content Marketing from Tactics to Strategy

Three Steps to Moving Your Content Marketing from Tactics to Strategy

Many content marketers are trapped on a treadmill of production, measured by the amount of content they create rather than the results they achieve for the business. A new white paper from London Research and...

Michael Nutley
Michael Nutley 8 July 2021
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What Businesses Need to Know: The Fundamentals of Video Content Planning

What Businesses Need to Know: The Fundamentals of Video Content Planning

As part of our new VidOps blog series, What Businesses Need to Know, we’re drawing back the curtain for a transparent look at how video production works for commercial businesses. This week: the fundamentals of video...

VidOps VisualStorytellers
VidOps VisualStorytellers 2 July 2021
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5 Lesser-Heard Strategies to Get Your Influencer Marketing Campaigns Rolling

5 Lesser-Heard Strategies to Get Your Influencer Marketing Campaigns Rolling

As digital media becomes increasingly pervasive, more customers are consuming advertising on various digital platforms. For business leaders, it has become important to understand the peculiarities of these...

Priya Kumari
Priya Kumari 1 July 2021
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Some Common SEO Myths That You Should Know About

Some Common SEO Myths That You Should Know About

According to research by Weidert Group, there are an average of 6.5 billion web queries every day, and millions of websites, many of them competing for the attention of your prospects. To rank as high on the search...

Priya Kumari
Priya Kumari 1 June 2021
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10 Tactics for SaaS Companies to Achieve Inbound Business

10 Tactics for SaaS Companies to Achieve Inbound Business

Founders, entrepreneurs and business owners prefer to have an engine of inbound business. Why? It reduces the cost of sales, optimizes marketing investment and enhances chances of getting quality customer inquiries or...

Vishwendra Verma
Vishwendra Verma 28 May 2021
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5 Reasons Why The Answer Is Always Video

5 Reasons Why The Answer Is Always Video

In business, it is a known fact that great marketing leads to an even greater amount of sales, and in this day and age, that statement has never been more true. But what is marketing in these times? 

VidOps VisualStorytellers
VidOps VisualStorytellers 27 May 2021
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Brands, Please Meet Gen Alpha

Brands, Please Meet Gen Alpha

New research reveals that young children are the number 1 factor driving parents’ purchases.

Martin Oxley
Martin Oxley 26 May 2021
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What Businesses Need to Know: The Cost of Video Production

What Businesses Need to Know: The Cost of Video Production

As part of our new VidOps blog series, What Businesses Need to Know, we’re drawing back the curtain for a transparent look at how video production works for commercial businesses. This week: the cost of video...

VidOps VisualStorytellers
VidOps VisualStorytellers 17 May 2021
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A Guide to Mental Health Continuum for Marketers – Decrypting Languishing: A Dominant Emotion of 2021

A Guide to Mental Health Continuum for Marketers – Decrypting Languishing: A Dominant Emotion of 2021

Feeling a sense of emptiness and stagnation isn’t procrastination, there’s a proper terminology for the Meh that you feel. It’s call languishing and even if one is not truly depressed or burned out, languishing can be...

Priya Kumari
Priya Kumari 17 May 2021
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Break Out of the Inbox with Smart Brand Messaging

Break Out of the Inbox with Smart Brand Messaging

In the digital era, it's never been more difficult for brands to break through the deluge of information and penetrate consumer’s ever decreasing attention spans. Your brand messaging is one of the most important...

Desiree Gullan
Desiree Gullan 14 May 2021
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Why Retailers are Pivoting to Local to Rebuild Following the Pandemic

Why Retailers are Pivoting to Local to Rebuild Following the Pandemic

Local advertising can allow advertisers to pivot their messaging to reach consumers on a personal level, communicating changes such as store opening times and delivery availability in a constantly changing time.

Paps Shaikh
Paps Shaikh 10 May 2021
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Top 10 UX/UI Trends for 2021

Top 10 UX/UI Trends for 2021

The year 2020 witnessed a pandemic crisis that disrupted global economies and business models in unimaginable ways. To term the year as a rollercoaster ride would be an understatement – the pandemonium adversely...

Priya Kumari
Priya Kumari 10 May 2021
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