Article

5 Reasons Why The Answer Is Always Video

In business, it is a known fact that great marketing leads to an even greater amount of sales, and in this day and age, that statement has never been more true. But what is marketing in these times? 

In business, it is a known fact that great marketing leads to an even greater amount of sales, and in this day and age, that statement has never been more true.

Diode Digital estimated that video is to be almost 600% more effective than that of direct mail and print marketing … Now that's what I call assurance! But just in case that’s not enough for you, I’ve conducted research and made these 5 points to sway you slightly further.

image5

1. It’s Personal

Promotional videos, like movies, gives you the chance to connect with characters. When watching a video, you get to see characters expressing themselves through facial expressions, body language and the tone of their voice. This is great for the company as it allows the customer to develop trust and a relationship with the brand.

2. It’s Easy

Reading a blog…that's long and sometimes boring but watching a video, all you have to do is sit back and enjoy. Videos satisfy your senses in a way that words on a page can never live up to.

If a company is aiming to release any content about a product or service, they will gain more of an audience through their video marketing as opposed to blogging. This is not just because a video format is necessarily easier to deal with, but it also has multiple platforms that more people use every day.

3. Communication

Most companies use videos because they are known to be the most engaging and memorable form of marketing. Videos are a great format for conveying a company's ethos and personality.

Videos are almost essential for translating marketing into sales, especially in these rough times where the pandemic has prevented people from meeting face to face, videos are one of the closest forms of human interaction.

4. Educate and Entertain 

For the past four years, we have seen multiple product videos go viral on social media, which would be great for any company. One of the key benefits of video marketing is that you get the chance to entertain as well as educate your customers.

Introducing the entertainment factor into your videos gives you the chance to create an almost instant attraction between the product and your customer after they watch the video as they will associate your business with positivity. 

5. Demo Videos

According to InternetRetailer, 85% of consumers will purchase a product after watching a video on that product. Demo videos tend to show the consumer how the product works, the instant reaction of the person in the demo and their opinions upon using the product and taking you through the steps of using it.

This process will be a struggle to emulate through pictures and descriptions.

image1
As you can see, these five points prove to us that video marketing is the way forward.  It has outshone every other format and has elevated many products and businesses across the globe.

At VidOps, we can make all five of those points come true in just 48 hours … and I’m not exaggerating. We’re fast and have a passion for growing your business through video marketing. So why not give us a try?

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Infographic: 5 Key Findings from the Content Marketing Maturity Report

Infographic: 5 Key Findings from the Content Marketing Maturity Report

A new report from London Research and ContentCal explores how content marketing leaders are able to excel at this discipline, and reap the rewards. The infographic below summarises five of the key findings.

Linus Gregoriadis
Linus Gregoriadis 18 October 2021
Read more
New Research Reveals Content Marketers’ Biggest Battle

New Research Reveals Content Marketers’ Biggest Battle

A crucial step in the journey to content marketing maturity involves converting senior management enthusiasm into an in-depth understanding of the benefits of a strategic approach, and what is required to establish one.

Michael Nutley
Michael Nutley 27 September 2021
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more