Article

Priya Kumari
Priya Kumari 1 July 2021

5 Lesser-Heard Strategies to Get Your Influencer Marketing Campaigns Rolling

As digital media becomes increasingly pervasive, more customers are consuming advertising on various digital platforms. For business leaders, it has become important to understand the peculiarities of these advertisements and the way they are being viewed by the customers.

As the lines between content and advertisements continue to become blurry, customers must be able to distinguish when something is being promoted with an intention to influence their opinion or behavior for an immediate or eventual commercial gain. This in business terminologies is referred to as influencer marketing.

The real win for brands is to exercise influencer marketing in such a way that customers view the promotional messages, realize the commercial intent of these, and yet get influenced by these messages to eventually take a buying step. 

Influencer marketing leverages the power of influencers to expand the outreach of particular campaigns and to accelerate the conversion goals for the brands. An influencer is someone who has access to an audience and the power to impact their purchasing decisions or opinions about a product, service, brand, or experience.

An influencer is usually an authoritative person in terms of knowledge, position, or relationship with their target audience groups. He/she may intervene in an editorial context or in collaboration with a brand to publish content.

The following tips may help the digital marketers maximize their influencer marketing endeavors on several digital media channels:

1. Add a Disclosure Label

The average customer should be able to distinguish between advertisements and user-generated content. To prevent this confusion from cropping up, a disclosure must be added from a list of approved labels. Only permitted disclosure labels from the list of approved labels must be added.

This will allow the brands to leverage their creative ways of advertising; however, will also keep the customers informed that the communication is an advertisement.

Examples of such advertisements include promoting a store or a brand through influencers’ social media handle or promoting paid music in a video.

2. The Disclosure Label Should be Upfront and Suitable for all Potential Devices

The disclosure label used to highlight advertising content must be upfront and customers must be able to see it without clicking on see more. The label must be prominent and must be suitable for all device platforms. The language displayed must be English or should be translated to suit the preferences of the target audience groups.

3. Avoid Exaggerations

Be real – don't over-claim what you can deliver as it can harm your brand equity. For example –  avoid the use of filters on commodities such as hair shiners, teeth whiteners, etc.

4. Provide Testimonials or Data in Support of your Claims

The influencer must do their due diligence about any technical or performance claims made by them such as 2X better ROI, or long-lasting results or faster pipeline building, etc. Evidence of due diligence involves correspondence with the advertiser or brand owner confirming that a specific claim made in the advertisement is backed up by scientific substantiation.

5. Get it Documented

For the brands, it is recommended that the contractual agreement between advertiser and influencer carries clauses pertaining to disclosure, use of filters, as well as, due diligence.

Wrap Up

According to research by HubSpot, 80% of marketers state that influencer marketing is effective, and 89% say it works just as well (if not better) than other marketing channels. The top three goals of brands using influencer marketing to promote their business include brand awareness (85%), reaching new audiences (71%), and generating sales and conversions (64%).

Influencer marketing, when properly strategized, helps brands to build trust among the target audience groups, improve brand awareness, enrich their content strategy, and architect winning partnerships with their target audience groups by providing them with amazing value.

The most tangible benefit of influencer marketing, when strategically employed is a higher volume of sales leads, as people trust the influencers for their positive word-of-mouth and pay. Employing the above specific strategies will help you boost your influencer marketing campaigns.

Tell us, what do you think about the tips above, or if you have some new ones in your mind in the comments section.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
Top 7 Strategies For Improving Your Tech-Savvy Skills

Top 7 Strategies For Improving Your Tech-Savvy Skills

In today's modern world of technology it is very important to be tech-savvy. Knowing how to use technology is the key to success and great personal future developments.

Jessica Freeman
Jessica Freeman 11 May 2017
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more