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Why you should be collecting feedback on website contentWhether companies know it or not, website content largely defines the success of your business. Think of it this way: your website is often the first chance you have to market your company’s products and services to...

                Udesh Jadnanansing
                10 February 2017
            
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5 Steps To Creating A Powerful Value PropositionAs buying cycles become more complex, now more than ever, it’s critical to have a compelling value proposition that connects the dots for potential buyers and clearly illustrates how your solution solves their problem.

                Stacey Danheiser
                9 February 2017
            
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Digital FOMO (How Consumer's Actually Think)The Fear of Missing Out (FOMO) deeply triggers the consumer brain to engage and act with a brand's messages. Marketers must know how this works to harness true digital success.

                Kevin Adema
                8 February 2017
            
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52% of marketers rank email in most effective digital channelsIf I asked you to rattle off all the marketing channels you could think of we’d probably be here a while. But would your answer be as long if I asked you what are the most effective digital channels?

                Sophia Skinbjerg
                8 February 2017
            
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The Digital Tipping PointAdobe’s recently released 2017 Digital Trends reports proves that we’re on the verge of a new digital era…and it’s about to tip.

                Kevin Adema
                7 February 2017
            
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Valentine's Day: The Perfect Time To Reward Your Customer's LoveBeing introduced to a brand by a friend, makes you much more likely to recommend that brand too. So Valentine's Day could be time to show your customers some love.

                Angela Southall
                2 February 2017
            
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Blockchain: Revolutionising The Way We Do BusinessBlockchain is an exciting decentralized, distributed ledger technology that has been popularised by the interest in Bitcoin global crypto currency. 

                David Reilly
                2 February 2017
            
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Digital Embassies – The Hero To The RescueThe purpose of digital embassies is to provide a demarcated data safeguarding area under the full sovereignty of the data owner.

                Andy Atkins
                31 January 2017
            
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What Is The Online Voice Of The Customer?The Voice of the Customer (VOC) is a research technique that maps out the detailed wishes and needs of your customers. In short, you listen to what your customers have to say about a product or service.

                Udesh Jadnanansing
                27 January 2017
            
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How To Improve Mobile Experience Using Digital FeedbackEver looked around and noticed that almost everyone is glued to their mobile phones? Doesn’t matter if they’re checking a work email, shopping online, texting a friend or watching videos of cats…everyone is connected...

                Udesh Jadnanansing
                19 January 2017
            
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2017 Prediction: The Top 10 E-Commerce Shopping DaysMark these dates in your calendars and planners right now.

                Sophia Skinbjerg
                19 January 2017
            
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Ecommerce Survey: 81% of Abandonment is IgnoredA 12 month survey for 2016 conducted by ecommerce recovery specialists Optilead has identified that 81% of online abandonment is totally ignored. This means that in the tests, valued at £2.1m, a staggering £...

                Marc Pearce
                16 January 2017
            
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Underrated Marketing Tactics You Should Know AboutMarketers across the globe use these tactics on a daily basis. The question is: Are you one of them? 

                Oscar Waterworth
                13 January 2017
            
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It’s Time to Speak to your Digital Agency About Online Customer Feedback Picture this. You are the marketing executive of a company that is currently undergoing massive growth. Your responsibility involves overseeing all digital marketing initiatives within your company which range...

                Udesh Jadnanansing
                11 January 2017
            
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5 Common Misconceptions About Online Customer Feedback Debunked“Nah, I don’t need any feedback forms. I cannot understand how that would increase sales on my website. I don’t even have enough visitors as it is.”
Which is what a digital marketer from a media company said to me...

                Udesh Jadnanansing
                11 January 2017
            
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Passive Versus Active Online Feedback FormsOnline feedback forms come in many different shapes and sizes. To initiate these different types of feedback forms on a website or mobile app, two different methods are used: a passive approach  and an active approach...

                Udesh Jadnanansing
                9 January 2017
            
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The Top 4 Email Marketing Trends for 2017We’re all aware of the power of email marketing, especially for financial advisors. We’ve spoken with countless advisors who have gained new clients and increased their assets under management due to their ongoing...

                Melissa Darcey
                5 January 2017
            
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The Island Called Digital Customer Feedback: Is It Still an Island?It has been a few months since my first blog, “The Island called Digital Customer Feedback”, where I talked about some of the findings and realisations that come up in daily practice. I left you all with the question:...

                Udesh Jadnanansing
                27 December 2016
            
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Sales Productivity Tools You May Want In 2017Sales productivity tools play an important role when we think about closing deals in 2017. We have found some recently introduced tools which could really boost the productivity of sales reps and sales manager.

                Bhavik Sarkhedi
                23 December 2016
            
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What Is Event-Driven Feedback?Event-driven feedback is online user feedback collected using triggers based on visitor behavior. It is essentially a way of capturing the customer’s views on their experience while the experience is still fresh in...

                Udesh Jadnanansing
                22 December 2016
            
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3 Powerful Ways to Harness ROI of Online Customer FeedbackA few weeks ago I was invited by the eAcademy, a private course for marketing professionals organisation by the Dutch association for online shopping, to give a lecture on increasing conversion using online customer...

                Udesh Jadnanansing
                20 December 2016
            
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Generate Your Own Unique Data for Marketing and PRYou hear it every day: data has become the new battleground for brands. Companies with the richest customer data, and processes to best exploit that data, will win the war to grow their relevance and bottom line.

                Paula Geraghty
                20 December 2016
            
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How to Drive Growth and Generate Leads Through Customer SurveysLeads are an important aspect of business growth. Finding and nurturing leads can increase your brand's awareness and expand your customer base. 

                Amanda Wilks
                15 December 2016
            
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Will Christmas Deals Be Ignored This Year Because of Loyalty Card Fatigue?Today many of us still have bulky wallets or purses. On average we hold four credit cards, a driver's licence, a handful of plastic loyalty cards, and a few membership cards. 

                Matthew Winters
                15 December 2016
            
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What Is Real-Time Customer Feedback?Real-time customer feedback is a type of qualitative data collection, in which you receive live feedback from visitors on your website or mobile app. With real-time customer feedback, you can immediately see the needs...

                Udesh Jadnanansing
                14 December 2016
            
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