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Adspend Keeps Growing, Despite Brexit

Adspend Keeps Growing, Despite Brexit

The UK’s referendum vote to leave the European Union shook the country and stunned financial markets, consequently causing the value of the pound to plummet. But the advertising and media industry as a whole is one...

Chris Vogt
Chris Vogt 16 February 2017
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The changing (inter)face of gambling apps, post Tinder

The changing (inter)face of gambling apps, post Tinder

Last month, London based gambling app developers Bookee launched a new gambling app. Taking inspiration from Tinder’s swipe interface to create a unique swipe-to-bet app.

Paul Swaddle
Paul Swaddle 16 February 2017
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Building Customer Loyalty With Online Feedback

Building Customer Loyalty With Online Feedback

In light of Valentine’s Day we must remind ourselves how meaningful customer relationships are, so we’ve dedicated this blog to emphasizing the importance of customer loyalty and how to enhance it through online...

Udesh Jadnanansing
Udesh Jadnanansing 16 February 2017
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Infographic: Is the UK still in love with tourist attractions?

Infographic: Is the UK still in love with tourist attractions?

The UK tourism industry is worth a staggering £127 billion. As a result, it is a significant contributor to the UK economy. But just how in love are UK tourists with tourist attractions and specifically their use...

Emily Strickland
Emily Strickland 15 February 2017
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Infographic: Direct Mail vs Email

Infographic: Direct Mail vs Email

In the past direct mail has been referred to as dead. So we decided to do some research and compared direct mail to email marketing, it's digital alternative.

Rosie Niblock
Rosie Niblock 15 February 2017
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Why you should be collecting feedback on website content

Why you should be collecting feedback on website content

Whether companies know it or not, website content largely defines the success of your business. Think of it this way: your website is often the first chance you have to market your company’s products and services to...

Udesh Jadnanansing
Udesh Jadnanansing 10 February 2017
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5 Steps To Creating A Powerful Value Proposition

5 Steps To Creating A Powerful Value Proposition

As buying cycles become more complex, now more than ever, it’s critical to have a compelling value proposition that connects the dots for potential buyers and clearly illustrates how your solution solves their problem.

Stacey Danheiser
Stacey Danheiser 9 February 2017
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Digital FOMO (How Consumer's Actually Think)

Digital FOMO (How Consumer's Actually Think)

The Fear of Missing Out (FOMO) deeply triggers the consumer brain to engage and act with a brand's messages. Marketers must know how this works to harness true digital success.

Kevin Adema
Kevin Adema 8 February 2017
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52% of marketers rank email in most effective digital channels

52% of marketers rank email in most effective digital channels

If I asked you to rattle off all the marketing channels you could think of we’d probably be here a while. But would your answer be as long if I asked you what are the most effective digital channels?

Sophia Skinbjerg
Sophia Skinbjerg 8 February 2017
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The Digital Tipping Point

The Digital Tipping Point

Adobe’s recently released 2017 Digital Trends reports proves that we’re on the verge of a new digital era…and it’s about to tip.

Kevin Adema
Kevin Adema 7 February 2017
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Valentine's Day: The Perfect Time To Reward Your Customer's Love

Valentine's Day: The Perfect Time To Reward Your Customer's Love

Being introduced to a brand by a friend, makes you much more likely to recommend that brand too. So Valentine's Day could be time to show your customers some love.

Angela Southall
Angela Southall 2 February 2017
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Blockchain: Revolutionising The Way We Do Business

Blockchain: Revolutionising The Way We Do Business

Blockchain is an exciting decentralized, distributed ledger technology that has been popularised by the interest in Bitcoin global crypto currency.

David Reilly
David Reilly 2 February 2017
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Digital Embassies – The Hero To The Rescue

Digital Embassies – The Hero To The Rescue

The purpose of digital embassies is to provide a demarcated data safeguarding area under the full sovereignty of the data owner.

Andy Atkins
Andy Atkins 31 January 2017
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What Is The Online Voice Of The Customer?

What Is The Online Voice Of The Customer?

The Voice of the Customer (VOC) is a research technique that maps out the detailed wishes and needs of your customers. In short, you listen to what your customers have to say about a product or service.

Udesh Jadnanansing
Udesh Jadnanansing 27 January 2017
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How To Improve Mobile Experience Using Digital Feedback

How To Improve Mobile Experience Using Digital Feedback

Ever looked around and noticed that almost everyone is glued to their mobile phones? Doesn’t matter if they’re checking a work email, shopping online, texting a friend or watching videos of cats…everyone is connected...

Udesh Jadnanansing
Udesh Jadnanansing 19 January 2017
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2017 Prediction: The Top 10 E-Commerce Shopping Days

2017 Prediction: The Top 10 E-Commerce Shopping Days

Mark these dates in your calendars and planners right now.

Sophia Skinbjerg
Sophia Skinbjerg 19 January 2017
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Ecommerce Survey: 81% of Abandonment is Ignored

Ecommerce Survey: 81% of Abandonment is Ignored

A 12 month survey for 2016 conducted by ecommerce recovery specialists Optilead has identified that 81% of online abandonment is totally ignored. This means that in the tests, valued at £2.1m, a staggering £...

Marc Pearce
Marc Pearce 16 January 2017
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Underrated Marketing Tactics You Should Know About

Underrated Marketing Tactics You Should Know About

Marketers across the globe use these tactics on a daily basis. The question is: Are you one of them?

Oscar Waterworth
Oscar Waterworth 13 January 2017
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5 Common Misconceptions About Online Customer Feedback Debunked

5 Common Misconceptions About Online Customer Feedback Debunked

“Nah, I don’t need any feedback forms. I cannot understand how that would increase sales on my website. I don’t even have enough visitors as it is.” Which is what a digital marketer from a media company said to me...

Udesh Jadnanansing
Udesh Jadnanansing 11 January 2017
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It’s Time to Speak to your Digital Agency About Online Customer Feedback

It’s Time to Speak to your Digital Agency About Online Customer Feedback

Picture this. You are the marketing executive of a company that is currently undergoing massive growth. Your responsibility involves overseeing all digital marketing initiatives within your company which range...

Udesh Jadnanansing
Udesh Jadnanansing 11 January 2017
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Passive Versus Active Online Feedback Forms

Passive Versus Active Online Feedback Forms

Online feedback forms come in many different shapes and sizes. To initiate these different types of feedback forms on a website or mobile app, two different methods are used: a passive approach and an active approach...

Udesh Jadnanansing
Udesh Jadnanansing 9 January 2017
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The Top 4 Email Marketing Trends for 2017

The Top 4 Email Marketing Trends for 2017

We’re all aware of the power of email marketing, especially for financial advisors. We’ve spoken with countless advisors who have gained new clients and increased their assets under management due to their ongoing...

Melissa Darcey
Melissa Darcey 5 January 2017
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The Island Called Digital Customer Feedback: Is It Still an Island?

The Island Called Digital Customer Feedback: Is It Still an Island?

It has been a few months since my first blog, “The Island called Digital Customer Feedback”, where I talked about some of the findings and realisations that come up in daily practice. I left you all with the question:...

Udesh Jadnanansing
Udesh Jadnanansing 27 December 2016
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Sales Productivity Tools You May Want In 2017

Sales Productivity Tools You May Want In 2017

Sales productivity tools play an important role when we think about closing deals in 2017. We have found some recently introduced tools which could really boost the productivity of sales reps and sales manager.

Bhavik Sarkhedi
Bhavik Sarkhedi 23 December 2016
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What Is Event-Driven Feedback?

What Is Event-Driven Feedback?

Event-driven feedback is online user feedback collected using triggers based on visitor behavior. It is essentially a way of capturing the customer’s views on their experience while the experience is still fresh in...

Udesh Jadnanansing
Udesh Jadnanansing 22 December 2016
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