Article

Oscar Waterworth
Oscar Waterworth 13 January 2017

Underrated Marketing Tactics You Should Know About

Marketers across the globe use these tactics on a daily basis. The question is: Are you one of them?

It is a well-known fact that a vast majority of shoppers distrusts large corporations. But what is the main reason behind this wariness? People are simply overwhelmed by the number of formulaic, dishonest ads they see on billboards, TV, and the internet on a daily basis. Do you know just how many ads we see every day? Well, according to Telesian Technology, an average person sees anywhere between 300 and 700 advertisements on a daily basis. 

The main reason why so many marketers stick to the standard marketing tactics is that they simply do not know where to begin. People tend to avoid what they do not understand. But overlooking certain marketing tools and strategies just because you are not really familiar with them will not get you very far. 

Why not Try Reaching New Audience with a Podcast? 

askeuozqhyu-jason-rosewell.png

You have certainly listened to a couple of podcasts in your life. In 2014, Serial was practically inescapable, but have you ever really thought about using a podcast for marketing purposes? Sure, podcasting is still relatively new, but that does not change the fact that many potential customers and followers are probably active podcast listeners. Recently, Infinite Dial published a survey which revealed that podcast audience grew by almost 25% in the past 12 months alone. 

What is more, more than 20% of US citizens ages 12 and up listen to at least one podcast on a regular basis. To put that number in perspective, consider this- roughly 21% of Americans have an active Twitter account. That means the listeners are already there and all you need to do is find a way to grab their attention. With the right material, you will be able to connect with your audience, reach people you have never thought of targeting, and even generate money from multiple revenue streams. 

Underestimating Email Marketing Might be a Problem 

iakikrekrzy-gemma-evans.png

In the modern marketing world, people do not think much of email marketing. Most young marketers naturally prefer the newer and more exciting platforms like Facebook, Instagram, and Snapchat. But if you are working on a budget, email is probably the best solution. Even if people increasingly use WhatsApp, it does not mean people stopped using email altogether. In fact, Radicati Group reports that people still send 2.4 million emails every second which amounts to approximately 205 billion emails per day.

Due to increased mobile usage, you should definitely approach your email strategy with a mobile-friendly mindset. Basically, you have to make sure that every little aspect of your campaign is optimized for mobile devices. This includes the fast-loading images and visually captivating content that works best on smaller screens. Furthermore, you need to develop a remarketing strategy because according to HubSpot, a vast majority of your visitors (around 95%) are not ready to buy something after the first visit.

Hosting a Live Virtual Summit is a Thing and it Works

O6X5B90.jpg

Even though hosting a virtual summit does not sound like a marketing tactic at first, it can actually help you launch your brand online and expose it to a new audience. For instance, by doing interviews for your podcast, you can easily build a relationship with a few influencers in your niche. Once you build enough relationships, you will have a chance to interview a couple of industry leaders and offer the interviews to an online audience.This will help you establish yourself as an industry expert by association, and you will even get a chance to form future business partnerships.

Moreover, as the young entrepreneur and WordPress developer Jan Koch notes, virtual summits can help you grow email lists by up to 600%, attract your ideal audience, and help you drive membership to your online community. You see, during a virtual summit, you will be broadcasting your lecture/interview live for free. However, in order to gain access, people must register and leave their personal information, i.e. the data you so desperately need. 

Always Experiment  

umncjq4kpca-chuttersnap.jpg

If you want to achieve long-term success, you have to think outside the box and give a chance to something like podcasting and virtual conferences. Keep in mind that just because something is not overused, it does not mean that it is ineffective. The fact is, the tactics such as these are making someone a lot of money as we speak and if you dare to be innovative, that someone can easily be YOU in just a couple of months.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
The 8 Most Effective Words to Use in Your Next Email

The 8 Most Effective Words to Use in Your Next Email

There are 8 simple, yet effective words you can use to increase engagement in your next email. You can use these words strategically to inspire your subscribers to take action or develop good feelings about you and your brand. Read on to learn about these 8 words and how to use them in your emails.

Shelby McGuigan
Shelby McGuigan 8 August 2017
Read more
What is a CMS?

What is a CMS?

You’ve heard the term CMS, but what is it, what does it actually do? A CMS empowers you to get your companies' message out there, internally, externally or both.

Sean Hargrave
Sean Hargrave 14 August 2017
Read more
The Importance of Customer Relationship Management Within a Business

The Importance of Customer Relationship Management Within a Business

In a world where competition is becoming ever fiercer, businesses need to implement customer relationship management, or CRM, strategies in order to stay ahead of their rivals.

Emma Newbury
Emma Newbury 18 April 2016
Read more